Successful short video marketing needs not only high-quality content and popular promotion platform, but also efficient marketing strategies to optimize the effect of short video marketing.

Carry out accurate account positioning, identify the target user groups, do a good job of vertical segmentation of content, and reduce the difficulty of operation. Make and upload short video content, attract users through high-quality content, and enhance users' recognition and goodwill. After accumulating a certain score, it is necessary to analyze and maintain users, enhance user stickiness, and maintain user attention.