Speaking of air cushions, since the first mass-produced air cushion in 1982, Nike officially released its revolutionary midsole technology: the built-in AIR-SOLE, which was originally installed on the Air Force 1 which was born in the same year. The built-in air cushion of the first generation air force 1 is actually different from the air cushion we see now. As the name implies, the built-in air cushion is completely embedded in the midsole of sports shoes. The original built-in air cushion is a sealed inert gas bag, which is thinner than the air cushion we see now and has smaller gas capacity, but it is suitable for bending feet and feels very comfortable. With the gas interlayer in the midsole, Air Force 1 has become the darling of sports lovers all over the world. The idea of implanting gas into the midsole of sports shoes completely subverts people's understanding of basketball shoes. Since then, the word midsole cushioning has officially appeared in the actual requirements of basketball shoes. It is precisely because of the appearance of Air Force 1 that the future basketball shoe market has changed dramatically.
For a time, AIR-SOLE was Nike's magic weapon. From the initial built-in air cushion to the external air cushion, basketball shoes with air cushion structure became the hottest commodity at that time. The success of air cushion further promoted the development of cushioning in sports shoes, and the air cushion itself began to evolve in various ways. Until the introduction of MAX AIR, Nike's air cushion culture reached another peak, and large-capacity air cushions became the dominant market. At that time, a pair of transparent midsole basketball shoes was already a high-end commodity that could compete with the "flying man" basketball shoes. No one will question the effectiveness of the air cushion, and the capacity and volume of the air cushion have become the only standard for the competition of midsole cushioning.
Fortunately, Nike did not flatter itself, and the research and development of air cushions did not stop. While continuing to improve its volume and capacity, even materials, the development department is not constrained by its form. The great achievement of transparent midsole did not hinder the birth of new air cushion. 1995, Nike innovatively introduced ZOOM AIR technology, which established Nike's leading position in the industry. This pair of shoes put on the Nike counter was the first pair of basketball shoes equipped with ZOOM AIR, AIR ZOOM FLIGHT 95'. Since the birth of external air cushion technology, Nike's top basketball shoes are not equipped with external air cushion for the first time.
The first pair of ZOOM AIR basketball shoes-Zoom Flight 95
Nike's research and development of air cushion has always been the most direct reason for the launch of ZOOM AIR, and the development of flight series is the biggest objective condition for the birth of ZOOM AIR. As early as 1989, NIKE put forward the concept of flight series different from the traditional strength series according to the habits and positions of athletes on the court, and this flight series has been inextricably linked with ZOOM AIR since its birth. Because the basic idea of the flight series is to provide the best basketball shoes for the speed players on the basketball court, which is in sharp contrast with the increasing volume of the air cushion at that time. The original FLIGHT series can only use ordinary AIR-SOLE as the midsole, and at this time, it is imperative to have an air cushion with better explosive force and better ground contact. ZOOM AIR was born in this historical background. A dynasty started with AIR ZOOM flight. The shoes of more than ten years ago are still a pair of excellent guardian shoes today. The design of AIR ZOOM FLIGHT 95 is inspired by the fly's compound eye, which is reflected in the famous compound eye design on the side of the shoe and the unique anti-color TPU design of the hollow EVA extended midsole. This weird midsole is somewhat similar to the compound eye of a fly, and its design is quite different. It was not fully accepted by consumers at that time. But in 2000, Nike introduced AIR FLIGHT MOTION and AIR NEO CLASSIC, which adopted a design similar to AIR ZOOM FLIGHT 95, and called it the short version of AIR ZOOM FLIGHT 95. The spokesperson of AIR ZOOM FLIGHT 95 is jason kidd, the assistant king of today's alliance. The fledgling Kidd is full of vigor, rapid progress and strong sense of assists, which is consistent with the temperament of the newly born Zom AIR. It is a coup for Nike to choose jason kidd to endorse AIR ZOOM FLIGHT 95.
Luxury Zoom Air Basketball Shoes-Air Foam Series
If the air bubble is a myth, it is an inevitable process. FOAMPOSITE's written explanation is that it is made of polyurethane by injection molding, which is characterized by high strength, but there are some hard materials that can be made into an integrated shoe body. However, this word has another understanding in the field of sneakers. FOAMPOSITE is a special symbol, representing the highest-end scientific and technological materials and the most expensive sports shoes. The original FOAMPOSITE was sold at 1997, and there is only one model called "AIR FOAMPOSITE 1", which is the signature shoe of Penny Hardaway. Powerful and flexible features make FOAMPOSITE unique and attractive. Unlike other traditional shoes whose uppers are made of leather or artificial fabrics, FOAMPOSITE has no stretchability, but the particularity of its material can change the shape of sports shoes, so that the shape of sports shoes based on FOAMPOSITE technology is more in line with the wearer's foot shape. Nike has also invested a lot of money in air foam's cushioning technology. In addition to the new ZOOM AIR with full palm, a separate ZOOM AIR has been added to the back palm. The air cushion collocation of this dual zoom air is unheard of. The simple accumulation of air cushion makes the back palm of AIR FOAMPOSITE 1 look like a discharging device, and the feeling similar to cotton pile makes it extremely difficult to start. However, the only disadvantage of the FOAMPOSITE material at this time is that it increases the burden on the player. Overweight uppers make air foam totally unsuitable for defenders. The only drawback of a pair of imperial basketball shoes is that the configuration is too high. Of course, this pair of shoes seems to be a little regrettable from today's point of view, but compared with several later basketball shoes made of FOAMPOSITE classic, the reason is very sufficient.
The turning point in the zoom air-the front palm zoom air and the front and rear palm block zoom air
1998 is a magical year. The retirement of Emperor Jordan created two pairs of basketball shoes, Air Jordan XIII and Air Jordan IV, which were almost sacred at that time. Because Jordan's own basketball style is close to the positioning of the flying series, almost all the flying Jordan series have contributed to the development of the flying series. After the introduction of ZOOM AIR, AIR JORDAN XII used the full palm ZOOM AIR air cushion as the midsole configuration for the first time, but it seems that the effect is not good. After that, NIKE and AIR JORDAN series almost gave up the full-palm ZOOM AIR configuration at the same time, focusing on the classic configuration of front and rear split ZOOM AIR and front ZOOM AIR and rear MAX AIR. AIR JORDAN XIII and AIR JORDAN IV use almost the same front and rear palm ZOOM AIR collocation, and the brilliance of these two pairs of shoes also makes this air cushion collocation a classic. The advantage of using ZOOM AIR to separate the forefoot and hindpaw is that the forefoot or hindpaw can react independently and quickly in different situations. Similarly, because the buffering effect is weakened after separation, it is not suitable for some large-size wearers who play the center position. But it makes it easier for some fast-paced and defensive wearers to cut into the basket or make an emergency stop.
After Jordan, Nike's favorite successor is the new flyer "Penny" Hardaway. He has excellent technology and natural master temperament, and his good performance also made Nike finally determined to launch the AIR PENNY series for him. MAX AIR in the back and ZOOM AIR in the front are standard configurations of the AIR PENNY series, and the peak of this series is AIR PENNY IV. This pair of luxurious basketball shoes was selected as 1999' s best defender basketball shoes by the famous American basketball shoes portal. Although it should belong to UPTEMPO series, the shock absorption of AIR PENNY IV is more inclined to a pair of flying sneakers. Due to the demand for speed, the ZOOM AIR in the front palm of AIR PENNY IV is made thinner and has a stronger sense of space, which is somewhat similar to the AIR JORDAN series of the same year. In this way, the startup speed of AIR PENNY IV has been greatly improved, and the sense of space has been strengthened. AIR PENNY IV completely broke away from UPTEMPO series and became a pair of guard basketball shoes. Coupled with the flight system of the outsole and the carbon fiber plate of the midsole, the actual combat performance of the whole AIR PENNY IV has actually reached the peak of Nike Guardian basketball shoes in that era, even falling behind the AIR JORDAN series in 2008.
Visual Zoom Aerial Basketball Shoes-Aerial Visual Zoom
After several years of steady development, the form of 1999 ZOOM AIR has finally changed, and the series involved has gradually changed from the previous solo flight to UPTEMPO series. AIR VIS ZOOM UPTEMPO is such an epoch-making pair of sneakers, which not only successfully entered the UPTEMPO series, but also became its top sneakers at that time.
Visual zoom is translated into "visible" zoom, which is placed on the front and back palms respectively. There are several small windows in the midsole. Although it looks good, the actual wearing effect is not much different from the previous Zoom shoes. However, it was this window opening that made many people really see ZOOM. ZOOM AIR completed the transformation from "behind the scenes" to "in front of the stage" in four years, and also ended the era when AIR MAX dominated the eyes.
1999, the year when AIR VIS ZOOM UPTEMPO was born was also the year when many technologies of Nike broke out. Visual zoom is just one of them. In addition, very famous technologies such as monkey's paw are all works of that year, and they were also assembled on AIR VIS ZOOM UPTEMPO. In the past, ZOOM AIR was basically some defender shoes, but the appearance of this pair of UPTEMPO broke this tradition, and the most famous wearer was the famous center Mourning. However, throughout the history of ZOOM basketball shoes, there are few examples like AIR VIS ZOOM UPTEMPO, and the visible ZOOM is also a flash in the pan, and there are no latecomers in the following years.
Breakthrough of thickness-zoom LeBron II
With the popularity of various guard basketball shoes in the market, lebron james, a newcomer that Nike has been pushing in recent years, has also joined the army of ZOOM AIR basketball shoes. However, due to the reasons of physique and playing style, James' basketball shoes have been specially improved on ZOOM AIR, and the thickness of ZOOM AIR has also increased accordingly. At the same time, the cage frame structure is used to improve the support, forming a brand-new cage zoom. In fact, the AIR ZOOM DRIVE endorsed by Nash has applied the CAGE ZOOM from running shoes, but this pair of ZOOM LEBRON II is the first time that Nike designers have used the full-palm external ZOOM AIR on basketball shoes, and only used the supporting outsole bag on the outside of the forefoot. Everything seems very bold. We never doubt the comfort of ZOOM AIR. Thickened ZOOM AIR will greatly improve the comfort of sneakers, which is the new development direction of ZOOM AIR in the future.
The future of ZOOM AIR
After the production capacity of ZOOM AIR has reached a new height, the new development direction of ZOOM AIR has attracted much attention. In 2007, Nike opened a new era of brilliant technology with a brand-new ZOOM series, covering basketball, training, football, running, fitness and other sports.
Zoom BB
The large-capacity visual ZOOM AIR born by James, the super guard of the new era, naturally has the ultra-thin ZOOM AIR developed by the traditional point guard. In fact, the original intention of ZOOM AIR development is to make the defender's feet as close to the ground as possible on the premise of providing enough cushioning. Speed is always the ultimate goal pursued by guards on the basketball court. Nash and Parker are undoubtedly the best point guards in the NBA today. This summer, Nike tailored a brand-new basketball shoe for them: ZOOM BB AF. In fact, the real top point guard basketball shoes are very particular about sticking to the ground and protection. As the manipulator on the field, the point guard has the highest requirements for speed and judgment. ZOOM BB AF was born under such a design concept. The ultra-thin midsole equipped with special ZOOM AIR is its first highlight. After continuing the midsole design of the traditional FLIGHT series and further compressing the thickness of ZOOM AIR, ZOOM BB AF has almost made the wearer feel the stimulation of flying close to the ground. This brand-new ZOOM AIR with a thickness of only 6MM will be the first choice for the midsole technology of traditional point guards in the future, and it is no longer difficult to find the ground and speed.
Zoom MC LEA
Are you fascinated by the elegance of ballet? Are you intoxicated with the excitement of street dance? In any case, dance is always the most direct and instinctive expression of human beings. For a top dancer like Sophia Butera, a pair of professional bodybuilding shoes like ZOOM MC LEA can make her stretch her waist more dripping and release her passion. For those dancers who express their feelings with their bodies, dancing in the gym requires both flexible support and quick response and shock absorption. ZOOM MC LEA can undoubtedly make your feet flexible. The 8MM front palm ZOOM AIR unit ensures the light pleasure when dancing, while the ARCHTECH device with unique structure in the middle palm can ensure the necessary flexibility and stumbling during dancing and fitness, and at the same time provide support for toes and other movements. With ZOOM MC LEA, girls in gyms and training rooms will become more confident, because the new NIKE ZOOM will make them move faster and enjoy the pleasure of being out of gravity.
Zoom FS
Although indoor five-a-side soccer is a bit unpopular compared with outdoor eleven-a-side soccer, don't ignore this sport, because many football stars started from playing indoor football, and Robinho, a new generation of Brazilian leader, is one of them. In fact, indoor football is more ornamental and artistic than outdoor football, with faster conversion of attack and defense, more dazzling dribbling, more passion and imagination in breaking the door, and everything is completed at lightning speed. Indoor football players, such as lightning footwork, are more suitable for the characteristics of ZOOM AIR and need the help of ZOOM. The ZOOMFS in Nike's new Zoom series is specially designed for athletes like Robinho, with excellent comfort, low shoe performance, improved touch, flexible responsiveness and grip. ZOOM FS equipped with 6MM ZOOM AIR is worthy of being the new king of indoor futsal football shoes.
scaling
Before 2004, Li Na was just an ordinary tennis player in China, but since then, she has burst into a force that surprised the whole world. 16' s outstanding record in the world's highest ranking has made her a representative figure of Asian tennis. This is naturally inseparable from her hard training and positive attitude towards competition, but without a pair of sneakers with excellent performance, it is hard to imagine that she will achieve such results. ZOOM TI equipped with the latest full-palm ZOOM AIR is Nike's most innovative tennis shoes. The split upper design reduces the discomfort that may be caused by sewing, and the tubular shoelaces dedicated for tennis shoes reduce sliding and strengthen the locking of the shoe body. The breathable drilling structure between the shoe body and the toe cap greatly improves the air permeability and increases the comfort during exercise. The protective design of XDR wear-resistant outsole and toe outsole ensures the best grip of tennis. I believe that wearing these shoes, ZOOM AIR will become the strongest booster for Li Na to strive for higher goals.
Scaling RS+
As a pair of running shoes specially designed for fast runners, ZOOM RS+ is Nike's most responsive running shoes ever. Different from other professional running shoes, the mesh fabric makes the appearance of ZOOM RS+ very "retro", and there are always some shadows of running shoes in the 1980s, especially the outsole with waffle structure. However, this will not affect the performance of this new pair of shoes. 14MM and 6MM ZOOM AIR units in heel and forefoot have both cushioning and quick response. Low heels can reduce the risk of excessive valgus of feet. The shoe last designed and developed with the foot characteristics of marathon star PAULA RADCLIFF is more suitable for professional athletes, such as Olympic champion Xing Huina. When they need to enter the high-speed state, the sports shoes they wear must also be able to respond in time without any delay. In addition, ZOOM RS+ is compatible with NIKE PLUS, which also reflects its leisure side.
Zoom TR
Both professional athletes and sports enthusiasts should have a pair of training shoes like ZOOM TR. In the past, training shoes always considered versatility first, although they could all be considered, but they never dared to expect too much from comfort. Now, through ZOOM TR's forefoot and heel ZOOM AIR unit technology, the shock absorption has reached a new height, redefining the comfort of training shoes. Nike's most famous training shoe, AIR TRAINER, gives ZOOM TR a great directional appearance, especially the iconic button on the upper. However, the iconic ZOOM AIR series draws people's attention back to ZOOM TR. After all, the whole zoom series still has its * * * characteristics. In addition, the luxurious leather upper dilutes the professional taste of ZOOM TR without losing the sense of support, and the forefoot has grooves to enhance flexibility. Players like Nadal have achieved today's achievements because of their persistent training all the year round.
Air zoom autoclave BBALL/ air zoom autoclave tennis/air zoom autoclave TR
The brand-new ZOOM series gives people a bright feeling, because this brand-new design series reveals a halo of avant-garde fashion. They are small, streamlined, comfortable and light, and more importantly, they are professional products of various sports. However, in the new ZOOM series, there is also the AIR ZOOM autoclave series for the leisure market. The three shoes covered in it have a wider audience and a wider application range, and their appearance conforms to the current trend. Under the retro overall design, the outsole of NIKE BLAZER, a classic basketball shoe from 1970s, is hidden. The most important thing is that the applied zoom technology has not shrunk because of the simple design. The ZOOM AIR unit at the heel is sufficient for any daily activity. AIR ZOOM autoclave BBALL inherited the soul of basketball shoes in 1970s, and redesigned the upper on the well-known outsole BLAZER. The addition of leather ensures the durability of shoes, the ZOOM AIR unit at the heel ensures their comfort, and the height of the upper also ensures the safety of ankles. Black and white color matching is an eternal fashion. TENIS of AIR ZOOM autoclave is taken from the appearance of traditional tennis shoes. Because the leather material is thinner, ZUTOCLAVE TENIS enhances the texture and history of shoes while ensuring breathability. Such a pair of casual shoes exudes comfort and fashion because of the interspersed lines of the classic NIKE ZOOM. The biggest difference in appearance between the AIR ZOOM autoclave TR and the first two pairs is that a protective belt similar to an air trainer is added to the foot surface. The design of this highlight is that only TR in the autoclave series can enjoy this treatment, making TR a fashionable scenery on the street. NIKE ZOOM's interlayer between the upper and the outsole makes TR no longer limited to the elegance of appearance.
The air cushion technology circulating in SHOX I era is about to die out, and the new mechanical cushioning will replace the traditional physical cushioning, and the advent of intelligent electronic midsole cushioning system seems to confirm this conjecture. However, ZOOM AIR continues the glory and glory of the air cushion. From the earliest built-in ZOOM AIR unit, to the visible cage ZOOM (or ZOOM MAX), and now to the ZOOM series, ZOOM AIR has developed from pure technology to cultural level. Nike continues to expand the concept of this technology, and no one can predict what kind of breakthrough this classic technology will bring in the future. ZOOM AIR basketball shoes are like elegant dancers in mechanical shock absorbers that are peddled all over the sky, and they are neither arrogant nor impetuous. The precipitation of history has given the air cushion too much introverted temperament, and the small "ZOOM AIR" on the side of the outsole can already explain its full value!