The home page is a comprehensive page. Facing all kinds of visitors, new visitors need to reach the final details page through the navigation menu and recommended content. Old users will have a certain understanding of the website, and the path may be through the search in the station; The login page is a communication and guidance page. In the actual marketing process, the landing page needs to constantly adjust the copy layout, and the home page is not convenient to change at any time.

Landing pages are also called landing pages and guide pages. In online marketing, a guide page is a web page that is displayed to potential users when they click on advertisements or search with search engines.

Optimization focus

1, page title and description

How do users come to the page? First, search for keywords, click on the list of search results pages, then you must first write the title, target keywords, and most importantly, you can have a better ranking and the combination of the title words you want to get more search rankings and descriptions.

2. Text content

The content must be clear, and it is best to have illustrations, through which the information expressed can be understood more intuitively.

3. There are a lot of searched contents, which should guide users to more contents, so provide a list of articles related to strong topics or bibliography.

4. Open comments

Comments will be made through an active user. Of course, the driving force also depends on the type of website. If it is a product website, there are more and more comments on one page, and the presence of users will improve the user experience during the blog of sales promotion and information comment station.