In recent years, more and more people have opened clothing franchise stores. Some people have succeeded and some have failed. There are many reasons. Let's talk about the precautions for opening a clothing store here. I hope that franchisees will know, prepare and solve early. ?
First, follow the market and choose the right joining opportunities.
Nowadays, the clothing market is in a conceptual war, and many women's clothing brands have launched the method of "slimming". Keen observation, good market orientation and good timing will make the early operation of clothing franchise stores more smooth.
Second, find out the details of the manufacturers and choose carefully.
"Han Feng" and "European and American style" have occupied a large part of China's clothing market, so domestic clothing manufacturers have followed the trend to catch up with fashion. But at this time, as a franchisee, how long does it take? In addition to the three certificates of the enterprise, we must also have a preliminary understanding of the brand through various information channels. Among them, the internet, newspapers and trade magazines are all windows for us to understand information.
Third, deeply understand the influence of clothing brands.
Advertising support is particularly important for the development of clothing brands. For mature brands, franchisees need to examine the advertising investment of enterprises in your area; For new brands and small and medium-sized brands, due to the limitation of financial strength, it is impossible to play CCTV and star cards like large clothing enterprises. Franchisees should mainly consider the accuracy of their advertisements and the quality level of the advertisements themselves.
Fourth, seriously investigate and study the strength of enterprises.
"Hearing is false, seeing is true", but as far as the current situation is concerned, what you see with your own eyes is not "true". As far as the current investment promotion meetings of various garment enterprises are concerned, the presence of marketing experts, the appearance of spokespersons and the display of model markets have become three bricks that make franchisees stunned. Under such a heavy blow, franchisees obediently took out their wallets.
Fifth, understand whether the training system of the headquarters system is perfect.
Clothing franchisees with mature brands have a good training management system, which can help franchisees to give correct guidance in marketing and customer management. It has a sound franchise management system, franchise planning, operating principles and operation manuals. And a mature franchise system, in the case of normal operation, there are not many cases of clothing joining and closing stores.
Sixth, how to avoid the trap of joining.
Franchisees must have a thorough understanding of the brand positioning before joining a brand. If it is positioned in the middle of the market gap or has a clear consciousness, it shows that the enterprise has really gone through some careful thinking and has certain brand operation ability. Because, as far as the current clothing market is concerned, it is not too many brands, but the homogenization of brands is serious. When choosing a clothing franchise store, we should also avoid short-term investment-oriented enterprises, and often only play a few advertisements, invite a small star to speak for them, and hold two press conferences ... in order to quickly withdraw funds, quickly circle money, and then leave and start a new stove.
How to avoid joining a liar? What are the precautions for women's wear to join?
First, there will be no pie in the sky?
Generally speaking, the more competitive the women's wear chain brand, the more perfect its system, the stronger its financial resources and the more stable its development prospects, thus ensuring the profits of its franchisees. Free brand joining is more about giving you a logo, which will help you make a name for yourself. I won't really give you the management mode and marketing method, and I won't give you any support and help later. Good things are never given away for nothing, but they should be charged reasonably. Generally reasonable expenses include: initial fee, royalty and deposit or brand use fee.
Second, is the market positioning clear?
Looking around, the women's wear industry is everywhere now. How to satisfy women's critical eyes and jump out of many women's clothes depends on whether your target brand has a clear market positioning. High-quality enterprises will have detailed sales data reports and market analysis reports, which are the reasons that determine whether you choose this brand.
Third, it is better to teach people to fish than to teach people to fish.
If the enterprise does not provide pre-entry guidance and post-training, then you should consider whether the enterprise cares about your existence. Doesn't mean everything will be fine if you hang up the corporate logo. No matter any enterprise, it will constantly innovate and improve in the process of development. If the enterprise only cares about running on its own, you will get nothing sooner or later. As the saying goes, it is better to teach people to fish than to teach them to fish.
Fourth, personally inspect.
Whether the detailed address and business license of the enterprise are true. Another is that we choose to operate women's wear, and ultimately it depends on the product, because the product is in direct contact with consumers. If consumers don't accept it, everything becomes meaningless and useless. Therefore, for brand products, it pays great attention to product development and style positioning, which requires you to personally contact the products and have a deep understanding of the materials, workmanship and clothing styles of the products, so as to truly know fairly well.
Five, how to deal with inventory
Any excellent brand enterprise will have several styles that are not accepted by the public, so how can the enterprise assist franchisees to deal with inventory? A mature brand enterprise will have a set of perfect countermeasures for this kind of thing based on years of experience, and will not cram for the Buddha's feet temporarily.
6. Does the enterprise have geographical protection for franchisees?
With the increasing number of women's clothing brands, more and more women's clothing enterprises are making black-hearted money under the guise of joining, so in the relevant agreements with enterprises, it should be stipulated that the franchisor will not authorize other same franchise stores within the distance of the stores, which is not only the need of franchising and standardizing operations, but also to prevent the franchisor from blindly expanding the norms in order to collect the franchise fee as much as possible, which will affect your operation.
Before opening a store, you must know something about the preparations for opening a store for women's wear, otherwise you will inevitably be afraid of falling into a swindler's scam. Before joining a women's dress, you must make sure everything is good, otherwise it will be difficult to change it after the store opens.