1, must buy list! You must try these good things in Little Red Book!

2, Xiaohongshu grass artifact! These good things make you an online celebrity in a few seconds!

3, tell you once, the list of the most popular good things in Little Red Book!

First, write an eye-catching title. Generally speaking, topics with strong timeliness are more likely to be pushed, such as the latest trends or discount activities. Short and precise titles can make users see the main points of the article at a glance. At the same time, it can also remind netizens in a concise and humorous way, which will make users more interested in reading.

Xiaohongshu account is a group identification system. The most direct proof is that after you pay attention to an account, the system will automatically recommend some similar accounts to you. The standard for judging similar accounts is the label layout of the article. Therefore, adding a group of people tags before the title can not only improve the sense of substitution, but also be more conducive to the inclusion and recommendation of a single article.

But before writing the title, you need to know who your content is related to. Who do you want to show it to? If your object is a pregnant mother, you can write: precautions for pregnant mothers, postpartum repair, production experience, etc.

The title should arouse the user's curiosity:

1, familiar content+latest information.

What are the familiar+new information? In short, what you said is familiar to most people, but what you said is unheard of or controversial.

For example, adding a definition beyond the thing itself to a specific thing, such as adding a prefix-Ginkgo biloba to a rose, will lead to the conclusion that Ginkgo biloba leaves are roses. Optimize according to the nature of the content, such as pineapple = pink. Some people will wonder if pineapple is yellow. How to use pink? Is this what you want?

2. Title subject+question.

This title has the value of discussion and interaction, and can attract users to participate in discussion and interaction, thus achieving the expected results. Be able to ask questions in a suspenseful way.

You can also ask "how" and "how". Just add the word "how" or "how" to a title, and you will write well. That is also the most used title type of Little Red Book at present.