Li Ning usually uses Li Ning's L letter as the logo, but Li Ning Club will use China Li Ning's Chinese characters as the logo. Li Ning Club is a fitness brand under Li Ning brand, and it is positioned as a full-time fitness brand.

Li Ning Club focuses on one-stop fitness service, combining professional fitness instructors, sharp and excellent courses in the industry and supporting equipment to explore how to build an efficient and comprehensive sports experience.