The investigation report of instant noodles can be described from three aspects. First of all, you can describe the purpose of the investigation report. Second, we can describe the specific process and data of the survey. Third, the results and analysis of the investigation report should be described.
Sample report on instant noodles 1:
2 1 century, the era of pursuing economy everywhere, with the acceleration of globalization and the improvement of life rhythm, people pursue convenient and affordable things, but it also brings people anxiety, troubles, diseases and hidden dangers. They are integrated into people's lives from small to large, and people depend on them to some extent. For example, instant noodles, as a kind of fast food, are favored by primary and secondary school students, students living in school, business travelers and people staying up late because of their convenience. The following is my on-the-spot investigation report on Daqing New Mart instant noodles in my spare time.
Contents and methods of investigation:
Survey content: This instant noodle market survey mainly investigates the types, brands and sales volume of instant noodles in Daqing New Mart stores, and analyzes the survey results.
Survey method: 1. Observation and investigation: Observe and record the words and deeds of the interviewees in the area where instant noodles are sold in Daqing New Mart Shopping Mall, so as to understand the real reaction of the interviewees.
2. Online data collection and online survey
main body
1 history of instant noodles
1On August 25th, 958, the founder of Nissin Food Company, Tadao Ando (1910 —— Wu Baifu in 2007, a Japanese from Taiwan Province Province) sold the world's first bag of instant noodles —— bagged "Chicken Soup Lamian Noodles", which is known to all ages today.
65438+June, 20081October, instant noodles can be seasoned at will by adding seasoning packages. In this way, instant noodles have grown from an early naive product to a popular, standardized and stable market product.
197 1 added instant noodles in cups.
The development of instant noodles in China began at 1970, and the first bag of instant noodles was born in China.
Two kinds of instant noodles
Instant noodles are made by shredding noodles and frying them to shape them, usually square or round. Before eating, brew with boiling water, the seasoning is dissolved in boiling water, and the noodles are heated and brewed, so that they can be eaten within a specified minute (no more than 4 minutes). The main ingredients of instant noodles are wheat flour, palm oil, sauce and dehydrated vegetable leaves. At present, the delicious instant noodles on the market should still be the top ten instant noodle brands recommended by the top ten online brands, including Master Kong/Mianba/Fumanduo, Unity/Haojindao-Qiaomian Restaurant, Hualong-Jinmailang, Baixiang Instant Noodles and so on. Current situation of instant noodle market
Walking into the supermarket, there are various brands of instant noodles in the food counter. According to the technology, instant noodles are mainly divided into three types: fried instant noodles, non-fried instant noodles and wet instant noodles; There are bags, bowls and cups; There are also miscellaneous grains non-fried instant noodles, corn instant noodles, instant noodles and so on.
3 sales situation
At present, the country that consumes the most instant noodles is China, followed by Indonesian, Japanese and American. In 2007, the global sales volume of instant noodles was about 97.9 billion packets, and the output of instant noodles in China reached 49.8 billion packets, accounting for 1/2 of the world's total output. At present, the consumption of instant noodles in China accounts for 1/3 of the world, and China has become the largest country in the production and marketing of instant noodles in the world.
According to statistics, the instant noodle market still occupies the wall of convenience food. In supermarkets, fried instant noodles and non-fried instant noodles account for 60% to 70% of convenience foods, and miscellaneous grains are convenient and fast.
The proportion of vermicelli is about 15%, and the proportion of fresh-keeping wet noodles, fresh noodles and frozen noodles is over 20%. 4 Consumer safety is worrying.
Because the bowl attached to instant noodles is made of polystyrene, polystyrene itself is not heat-resistant. When it meets hot water, it often mixes with soup and condenses on the stomach wall, so it can't digest food normally.
You can also add a lot of preservatives to the seasoning package for long-term preservation. Some expensive instant noodles usually contain soft cans, which is also a fresh-keeping method.
At present, many people classify instant noodles as junk food together with French fries and hamburgers, and most consumers have realized that fried instant noodles are fast and convenient foods with high calorie and low nutrition. With the accelerated pace of life and the improvement of living standards, consumers not only consider the rapidity of food, but also pay attention to many factors such as health, green and fashion of food.
5 mode of purchase
In addition, the following points should be noted:
1. Pay attention to the preferred brand-name products. Brand-name products manufacturing enterprises are large in scale, and the results of many national supervision and spot checks have proved that the products of large enterprises are of good quality.
2. Pay attention to the production date and try to buy the latest products.
3. Pay attention to whether the product packaging is exquisite and beautiful. Brand-name enterprises mostly use automatic packaging machines for packaging, while counterfeiters pack by hand under extremely harsh conditions in order to reduce costs, so they can't buy instant noodles with poor packaging or damaged packaging.
Remember to pay attention before eating:
(1) Look at the color: all the cakes are even milky white or light yellow, which are qualified instant noodles, not burnt and unsanitary.
(2) Smell: Good instant noodles have a normal smell, and there is no odor such as mildew and spicy taste.
(3) Look at the appearance: Good instant noodles have neat appearance and even patterns.
(4) Look at rehydration: qualified instant noodles are instant noodles that have no obvious broken or combined strips after rehydration, and the taste is not raw or sticky.
6 healthy eating method
(1) Wash the wax off the instant noodles with warm water.
You will notice that the noodles are cleverly connected together. You know you need some kind of wax coating to connect the noodles well. Research shows that the wax coating on noodles is very harmful to our health, so we should not eat it often.
(2) Instant noodles should be cooked before eating.
(3) After soaking noodles, you should pour out the soup. From a health point of view, we should put seasoning packets when making noodles. At the same time, don't add all the spices, add some healthier spices, which will not only taste better, but also be harmful to your health. When making instant noodles, it's best to pour out the soup and add boiling water or other soup.
(4) You should eat some fruit after eating instant noodles.
Conclusion: In the supermarket, it was observed that some consumers stopped when they saw corn instant noodles, which was as novel as discovering the new continent and shouted "This is corn flour". These include consumers' desire for healthy and green food. Therefore, I suggest that the country mainly introduce non-fried noodles (omitting the frying process, so it does not contain palm oil and saturated fatty acids) and "hot-dried" instant noodles ("hot-dried" means hot air drying, which can avoid frying. You can put noodles.
The water content of the strip is reduced to about 65438 00%. This water content is much higher than that of fried noodles, and the requirements for preservation are correspondingly higher. ) and many other healthier ones. At the same time, instant noodles are only used as emergency food, not staple food. Therefore, everyone should try to eat less instant noodles when it is unnecessary. If eaten for a long time, it may cause gastrointestinal diseases. Small instant noodles are actually not simple. Only when eaten scientifically and reasonably can instant noodles facilitate our life. It is wise to rest for 2-3 days before we eat another pack of instant noodles. Because it takes our body about 3 days to remove the wax coating from our body, if it is stored in our body system for a long time, it will lead to cancer.
Instant noodles survey report model essay 2:
The hidden price increase of instant noodles, beverages and other foods found by the Municipal Consumer Protection Committee, although the net content has not changed, has been hidden.
The instant noodle enterprise "price alliance" has just been investigated by the relevant departments, and the relevant enterprises have played a hidden price increase means of keeping the price constant and reducing the weight. The Municipal Consumer Protection Committee announced yesterday that although the prices of some instant noodles of "Master Kong" and "Uni-President" brands have not changed, the net content has quietly shrunk, and there is a hidden price increase problem, which infringes on the interests of consumers. Recently, the national price department seriously investigated and dealt with the case that China Branch of Instant Noodles colluded with some enterprises to manipulate the price of instant noodles, and strictly ordered it to take measures to eliminate the adverse effects. Some instant noodle companies have to stop colluding with price increases, and the price of instant noodles has dropped. However, some instant noodle enterprises have "policies on the top and countermeasures on the bottom". After investigating the price of instant noodles sold in supermarkets, the Shanghai Consumer Protection Committee found that the net content of some bowls or cups of instant noodles of brands such as Master Kong and Uni-President decreased by 4.07% to 5.56%, and the price of Lamian Noodles (bagged), a fighter of Master Kong's tomato beef brisket, even increased in the early stage 1 1. Lamian Noodles, the king of Master Kong's tomato beef brisket noodles in 2 yuan (bagged), rose by 0.27 yuan, Master Kong's braised beef noodles in 2.8 yuan (medium cup) rose by 0. 16 yuan, and 3.2 yuan's "unified 100" scallion sauce noodles rose by 0. 14 yuan. 3.2 yuan's "Unity 100" _ o sauce seafood flavor noodles increased by 0. 18 yuan, 3.2 yuan's "Unity 100" spicy sauce noodles increased by 0. 14 yuan, and 3. 1 Yuan's "Unity/kloc-" At present, the "slimming" instant noodles have been put on sale through supermarket stores on August 22. The Municipal Consumer Protection Committee believes that the hidden price increase of "Master Kong" and "Uni-President" instant noodles has caused the relevant prices to appear unchanged, but in fact they have risen, making consumers unconsciously buy products with actual price increases, which has substantially affected consumers' choices. China is a socialist country, and the policies of the party and the government are the concrete embodiment of the nature of the party and the state system. For leading cadres and staff of governments at all levels in China, we must first unswervingly implement the central principles and policies. The policy is both principled and flexible. The implementation of policies must be serious in principle, but there must be a high degree of flexibility in the specific work of implementing policies. The central policy is formulated from the overall situation within the national macro-scope, and it is a directional and overall principle. For local governments at all levels, it is necessary to creatively formulate specific policies suitable for the region according to the central policy. Therefore, local governments at all levels and their relevant departments are not only the executors of central policies, but also the makers of specific policies in the region. However, in the process of implementing the central policy, a few places deviate from the central government from the local interests.
The unified deployment of the Communist Party of China has caused many policies to change, shift, fail and go astray.
1? Policies have become resources in the hands of some local governments. The government is busy making and deciding who to allocate preferential policies to, but enterprises have obtained preferential policies through various relationships and means.
2? Hungry? Policy auction focuses on developing export-oriented economy, setting underground goals, setting tasks and seizing time.
3? "Competition for preferential policies" Many regions finally realized the significance of "preferential policies" and competed for alms from top to bottom in the spirit of "seizing every minute", thus forming "competition for preferential policies".
4? Rationalization of illegal countermeasures In some areas, illegal countermeasures are legalized purely for local interests, regardless of the repeated orders of the central authorities.
5? Only seek output value, not policy, the two are opposite. In many places, policy implementers only talk about output value and speed, not quality and efficiency, which actually sets the pursuit of output value against the understanding and implementation of central policies.
Countermeasures to solve the problem
First, for "shrinking food", when we buy instant noodles and other foods, we should not only look at the price, but also look at the weight. Manufacturers should also indicate the detailed information of their products, so as to clearly understand the price increase and give consumers more choices and the right to know.
Second, the circular of the National Development and Reform Commission (NDRC) on "colluding to manipulate market prices" shows the attitude of the government, and hopes that other trade associations and operators will take a warning and not take risks in an attempt to manipulate prices. The Provisions on Administrative Penalties for Illegal Price Acts clearly stipulates that if an operator commits three illegal acts, namely colluding in price increases, driving up prices and price fraud, the competent price department shall order it to make corrections, confiscate its illegal income and may impose a fine of less than five times its illegal income; If there is no illegal income, it shall be given a warning, and a fine may be imposed according to different illegal acts, and a fine of not less than 20,000 yuan but not more than 200,000 yuan may be imposed on price fraud; If the circumstances are serious, it shall be ordered to suspend business for rectification, or its business license shall be revoked by the administrative department for industry and commerce.
Third, in view of the situation that "there are policies above and countermeasures below", we should strengthen the supervision and inspection of market prices and maintain a high-pressure situation against price violations. Supervise operators to clearly mark prices when selling goods, so that consumers can shop around and choose to spend. Operators shall not sell goods at a price higher than the marked price, and shall not charge any unspecified fees.
The conclusion of the analysis and its inference
(1) Conclusion In order to make China's social and economic development orderly, the central government must formulate policies in a unified way.
If these decision-makers are misinterpreted, engage in so-called "countermeasures", go their own way, the policies are not implemented, or the ways are changed during implementation, which will inevitably lead to chaos in social and economic development. "There are policies at the top and countermeasures at the bottom" has always been a common phenomenon in China's policy implementation, and it is the main factor affecting the effective implementation of social policies. It exaggerates the flexibility of social policy, denies the principles of social policy, and implements local protectionism based on local interests, which has caused extremely bad influence on the stability and healthy development of the whole society. We should treat these situations correctly, and the state should also step up efforts to rectify these situations, so that our society can.
(II) Theoretical and practical inference In fact, in my opinion, this hidden price increase is obviously price fraud. I wonder if this hidden behavior will happen to other more commodities. If the relevant departments keep accommodating and "turn a blind eye", I am worried that some businesses will say "no price increase" but reduce the content and raise prices implicitly under the background that the price increase of the alliance has become a "rat crossing the street". Moreover, such "signs" have been "ready to move" and must be highly concerned by relevant departments. Otherwise, the wind of hidden price increases is bound to intensify, so that consumers' rights and interests will once again "fall".
(3) I feel that because the instant noodle industry is related to the stability and development of rural society, it has been supported by governments at all levels for many years, and I hope that all sectors of society will continue to contribute to the sustained and healthy development of this industry. It is hoped that consumers will treat the price changes of instant noodle products rationally, and I believe that instant noodle enterprises will definitely repay consumers-the "food and clothing parents" of enterprises with richer products and the most favorable prices.
Instant noodles survey report model essay 3:
First, the purpose of the study:
1. Understand the current situation of instant noodles in supermarkets of major shopping malls in the sample market and analyze the overall situation of instant noodles in Wanzhou market.
2. Collect the product classification, sales price, sales status and consumer opinions of different brands of instant noodles in major shopping malls and supermarkets in the sample market, and make a comparative analysis.
3. Understand the demand level and brand awareness of consumers in the sample market for instant noodles.
4. Understand the purchase types, habits, occasions, age levels and other factors of consumers in the sample market.
2. Research methods:
1, a survey of large shopping malls and supermarkets;
2. Individual interviews and investigations of some supermarket promoters;
3. Individual interviews with some supermarket consumers;
4. Find information to supplement on the Internet.
Three. Investigation:
From May 6, 2009 to May 23, 2009, we conducted market visits and surveys in major shopping malls and supermarkets. The supermarkets in this survey include: New Century Supermarket, Chongbai Supermarket, Parkson Supermarket and School Supermarket. This survey generally feels that consumers pay more attention to product brand, packaging, price and taste when choosing instant noodles. The above four points are the main factors that urge consumers to buy a certain brand of instant noodles. Besides, young people (mainly students and office workers) prefer instant noodles.
See the following survey data for details:
Four. Research content:
1, the main brands of instant noodles in China today are Master Kong, Uni-President, Baixiang, Hualong, Huafeng, Gu Wu Dojo, Nanjie Village, Tian Fang, Jinfeng and Siyuan, and three of them are selected in this survey:
A. See below for some varieties, tastes, packages and prices of Kangshifu instant noodles in Wanzhou shopping mall and supermarket: Kangshifu has four varieties in Wanzhou, with more than 100 specific categories. Here are the varieties we saw in the survey.
1. Treasures Series: Braised Beef | Spicy Beef | Sauté ed Beef | Sauté ed Mutton | Fresh Shrimp Fish Plate | Spicy Rib | Braised Rib with Onion | Stewed Chicken with Mushroom | Wooden Bucket Noodles | Intimate Bowl | Suixin Cup | Noodles Bar | Noodles Bar
2. Fried noodles series: Japanese-style iron plate beef | Hong Kong-style dry fried seafood | Sichuan fish-flavored shredded pork | Jiangnan green pepper shredded pork.
3. Asian Selection: Braised Beef | Pork Bone Spicy Noodles | Taiwan Province Dried Meat | Crab Yellow Abalone | Barbecued Beef | Spicy Hot Pot | Clever Linglong | Regan Noodles | Fried Noodles | Golden Spicy Noodles | Noodles.
4. Crispy series: Texan-style roast chicken wings are hot | Brazilian grilled steak is energetic | Italian tomato pizza is sour and sweet | Spanish braised veal steak | delicious | Fumando | Jiangnan cuisine
Some survey prices are as follows:
1, rare barrel, market price 3.50 yuan.
2, intimate bowl, the market price is 3.00 yuan.
3. Suixin Cup: The market price is 2.50 yuan.
4, boxed noodles, the market price ranges from 3.50 yuan to 4.00 yuan.
5. The market price of flour barrel is 3.50 yuan to 4.00 yuan.
6. Baibao bag, market price 1.80 yuan.
7. Good taste, with the market price ranging from 1.30 yuan to 1.50 yuan.
8. Double gold Lamian Noodles, with market prices ranging from 1.30 yuan to 1.50 yuan.
9. Bagged Regan Noodles, market price: 2.00 yuan.
10, noodle maker Lamian Noodles: market price: 2.00 yuan.
1 1, master kong food bag: market price: 2.00 yuan.
12, crispy noodles, retail price: 0.50 yuan.
13, Super Fuman multi-bag, retail, 1.30 yuan to 1.50 yuan.
B. See below for some varieties, tastes, packages and prices of Uni-instant noodles in Wanzhou shopping malls and supermarkets: Uni-instant noodles are divided into four brands: Uni-instant noodles 100, Haojindao, buckwheat noodles and Xiao Xiong.
Among them, unified 100;
1 beef noodles
Taste: beef with tomato, beef with sauerkraut, beef with red pepper and beef with onion.
2 portions of seafood chicken with spaghetti.
Taste: stewed chicken with mushrooms, fresh shrimp, fish plate.
3 Pork round noodles
Taste: Baku ku tea, fragrant ribs.
4 Series miscellaneous sauce Noodles
The flavors are: _O sauce seafood flavor, Qilixiang beef flavor, spicy sauce flavor and so on.
Some survey prices are as follows:
1, tomato and beef, the market price is 2.50 yuan.
1, beef with sauerkraut, the market price is 2.80 yuan.
1, red pepper beef, the market price is 2.80 yuan.
1, onion beef, the market price is 2.80 yuan.
1, stewed chicken with mushrooms, the market price is 2.80 yuan.
1, fragrant spareribs, the market price is 2.80 yuan.
1, fresh shrimp and fish plate, market price is 2.60 yuan.
C. For some varieties, tastes, packages and prices of Baixiang instant noodles in Wanzhou Shopping Mall, please refer to the brand of Baixiang instant noodles market as follows:
Baixiangying noodles
Shi Mei Ke Mei
Bone surface
Niumian
Kitchen noodles
Haohaochi noodles
classmate
Simple to the end
Clever mouth and greedy mouth
Nine lines, each with a different flavor.
Its market price is generally between 2.5 and 3.5 yuan.
2. Sales situation:
Master Kong's market share is 34%
The unified market share is 2 1%
The market share of white elephant is 10%.
3. Consumer surveys
The population under the age of 25 accounts for 55%
25 - 5535%
More than 55 10%
4. Consumer opinions
Eating more is convenient, which is 80% good for your health.
Eating more is good for your health. 6%
Generally 14%
Verb (abbreviation of verb) abstract
Through the investigation of the instant noodle market, the following conclusions are drawn:
1. In the sample market, the competition of various brands of instant noodles is fierce.
2. The consumption of instant noodles in Wanzhou market is on the rise as a whole.
3. Strong brands have clear market segmentation, perfect terminals and complete varieties and prices. This has a great advantage in sales. In the new century and other large supermarkets, the promotion attitude is shameful. Master Kong's practice is worth learning from. Wanzhou local brand Shixian Taibai has certain market potential.
4. Taste is the first choice for consumers in the instant noodle market, followed by price, capacity and packaging.
There is a great demand for low-priced instant noodles. Because low-priced consumer groups account for a large proportion. Working people and students are particularly interested in instant noodles. They like instant noodles very much.
Many consumers realize that eating more is convenient and bad for their health. They think that instant noodles have no nutrition and can only be used as emergency food, not as staple food. Eating noodles at ordinary times is just a way of life. It is suggested to eat less instant noodles and more green and nutritious food.
The above is what Bian Xiao shared today, and I hope it will help everyone.