Layout design, that is, composition, refers to conveying commodity information clearly and quickly to people in a relatively short period of time, so as to achieve the purpose of profit. The content displayed in the poster needs to be dealt with in reality, proportion and tone to achieve the publicity effect. The most important thing for a beautifully made poster is the layout design, that is, the advertising content is reasonably and vividly made on a certain size and size of the layout, so as to attract consumers' attention and achieve better sales purposes.
Layout design is to reasonably arrange the relationship between primary and secondary content and color. In composition, we should make full use of visual laws to highlight key points, give posters a sense of direction and order, and guide consumers to look at what first, then what, and what is the key point. Pay attention to the blank space in the poster. The general ratio is 3: 7 or 4: 6. Composition is also a division to achieve the ideal layout effect. Image segmentation mainly depends on lines or surfaces. An excellent poster work is mainly reflected in the coordination and change of each part after the picture is divided. Usually, the layout segmentation of posters is divided into horizontal segmentation, vertical segmentation, vertical and horizontal cross segmentation, variability segmentation and so on.
When people look at a certain visual point, their eyes will soon focus on this point and remain motionless. Using the principles of emphasis and attraction, contrast and blank, balance and change, movement and rhythm, the layout of posters is scientifically designed. The contents of the poster mainly include: title, text, illustrations, borders, etc. Its manufacturing steps are usually three steps: typesetting, drawing and coloring.
The subtitles in Popper's works are very important visual communication, so it is necessary to outline the most important subtitles in his works. Usually, poster POP fonts include movable type, orthographic type, soft type, chubby type and hollow type. In order to highlight the theme, you can do some artistic design on the font, such as adding borders, color contrast, deformation and so on. When highlighting the preferential price of a product, we can make a strong contrast between the original price and the current price in size and color, thus attracting consumers.
How to make a pop poster how to make a pop poster? 1, the content and theme of the poster. In the process of making posters, copywriting and pictures are usually done at the same time. The content of the copy is divided into three parts: preface, middle and postscript. Copywriting requires positive, healthy and interesting words. For example, the writing of news points should appear in the form of news, not through speeches. 2. Determination of text style. This part is written as the soul of the whole poster. Generally speaking, the style of posters will change according to different purposes, such as festivals, times, places and even themes. Only when the goal is determined can the style be determined. 3. Text color. In the actual poster design, especially the poster highlighting the product, the color of the text is generally no more than three colors. The advantage of this is to distinguish the essence of the product. If it is a prominent promotion, the text content should be in a thinner font, which will be more convenient to read.
How to make a pop poster 1 Typesetting: Also known as typesetting, first decide whether it is vertical or horizontal, and pay attention to leaving white space around when writing, so as to avoid the lack of concentration in the layout and give people the feeling of shoddy. Secondly, the font size, style and color matching of the whole layout should also be considered.
Second, the main title: This is the focus of POP, which can best keep the audience's eyes. Therefore, the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. 2 seconds to finish reading.
Third, subtitle: if the main title can not fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed.
4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. When writing, you should pay attention to:
1, concise and to the point, to avoid sentences that are not fluent.
The most attractive information should be written in front to induce readers to continue reading.
3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.
Verb (abbreviation of verb) icon: POP expressed in words is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible.
Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later.