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The Development Course of Playboy
magazine

Playboy magazine is published once a month, which contains not only nude photos of women, but also fashion, diet, sports and consumption.

Marilyn Monroe is the cover and middle page of the first issue of Playboy. Initially, this photo was taken for Calendar, and hugh hefner purchased the right to use it and published it. The first issue of Playboy was published in195365438+February, with a price of 50 cents and a total sales volume of 5399 1 book. The first issue of Playboy, which still exists, became the collection object. In 2002, the brand-new first issue of Playboy was worth about $5,000. As for the famous white rabbit logo of Playboy, it was used after the second issue.

19721/version of Playboy set a sales record of more than 7 million copies. After the end of 1970s, Playboy appeared many competitors, including Attic magazine, and its sales declined gradually.

Every issue of Playboy has a close-up of a playmate, an interview, fictional literary works and an introduction to the art of the classic Playboy ... Some famous models, such as naomi campbell and cindy crawford, as well as Hollywood stars sharon stone and kim basinger, have been on the cover of the magazine and are proud of it. Michael Jordan, Bob Dylan and Bill Gates have all been interviewed by Playboy. John updike, Joyce Carol Oates, stephen william hawking and tom clancy also published articles in magazines.

His ambition can be seen from the manifesto written in the first issue of Playboy. Hefner wrote: "If you are a male, aged between 18 and 80, then Playboy is a magazine specially tailored for you ... If you want to get a humorous, profound and hot experience in the process of entertainment, then Playboy will definitely become your favorite ... We hope to explain this at the beginning of its publication. Playboy is not a magazine suitable for the whole family to read ... If you are someone's sister, wife or mother-in-law, you accidentally picked up our magazine, please give it to the male members of the family, and you should read Women's Family Partner yourself. "

With the increasing popularity of magazines, many Hollywood actresses are competing to be the cover girls of Playboy, including the famous sophia loren, Elizabeth Taylor, jane fonda and Madonna. In the end, Playboy has expanded into a large group integrating publishing, audio-visual, entertainment and clothing. Hefner retired in the 1990s and handed over the group to his daughter Christie. However, due to the serious decline in the company's performance, Christie had to ask someone else to take care of the family business and retire early.

founder

Hugh hefner (hugh hefner)

Hugh Hefner founded Playboy magazine on 1953, which not only became the best-selling adult magazine in the United States, but also sold well all over the world. The magazine made Hefner a millionaire and a romantic. Times have changed, but he never falls behind. Recently, Hefner, 80, was interviewed and talked about her cohabitation with three blondes.

"I've slept with thousands of women and they still love me." Hefner, 80, has lost half of his hearing. After being interviewed by the Associated Press in Playboy Mansion at the beginning of the month, he finally stood up after many efforts. However, he thinks that 80 years old is a person's middle age. As long as the spirit is not old, youth and vitality will never leave the human body. Accompanied by three girlfriends, he felt younger than fifteen years ago. Being hugh hefner is undoubtedly the dream of many men. He is over 80 years old, still carrying one or two Viagra, holding three or four beautiful women in his arms, wandering among celebrities and enjoying a free life. After his life with three beautiful women was made into a reality show "Girl Next Door", people's desires were even more aroused. The video game Playboy: Mansion adapted from his life makes people feel his scenery and hard work. Only he has the courage to say: many people spend the first half of their lives chasing fame and fortune, and the second half of their lives claiming that they hate fame and fortune, but I don't want to exchange my life with anyone.

On February 27th, 2007, hugh hefner, the founder of Playboy, and many beautiful Playboy girls attended the premiere of the reality TV show "Girl Next Door Season 3".

He said, "Being with young people makes you young." Hefner admitted that he had tried to keep relationships with seven women at the same time. "This brings me a bad reputation and conflicts, because girls don't always get along well. So I decided to downsize, leaving only three very special beauties. " When interviewed, he was wearing a famous silk robe.

Holly, one of Hefner's female companions, said: "Hefner is very charming." She said that her life with Hefner was perfect, although it was disgusting to conservative Americans. She said, "This is a real relationship, a real family." Hefner said that Holly from Alaska is now his favorite girl. "I may spend the rest of my life with Holly." The other two Bridget from rural California and Kendra from San Diego said in unison, "Unbelievable! I never dreamed that I could live this life! " All three girls worship Hefner and praise his wisdom. He let them enjoy the luxurious life: jacuzzi, swimming pool, luxury RV and private jet.

Hefner said: "Marriage is suitable for some people, but not for others. I've been married twice before and I'm loyal to my wife. But I must admit that getting married is not the most energetic and beautiful time in my life. Soon, when romance and passion vanished, I found the sadness of marriage. "

Hefner, who used Marilyn Monroe as the cover girl of the first issue of Playboy, made Monroe embark on the road of sexy goddess: "I feel younger now than 10- 15 years ago." Today, he is the protagonist of the reality show Playboy Girl, which has been broadcast in the United States and sold to the international market.

Hugh hefner, the owner of American Playboy magazine, held a party to celebrate his 82nd birthday, and Pamela Anderson, a former actress of American TV series Coast Guard, attended the celebration. Pamela appeared naked with a birthday cake, which caused the audience to scream again and again. Even Hefner couldn't help staring at Pamela's huge breasts and drooling.

Brand ranking

This enterprise brand ranks 233rd in the 2008 Top 500 World Brands compiled by the World Brand Lab.

crisis

When the financial tsunami struck, even the "Playboy" group, which enjoys a high reputation in the United States and even the world, could not escape bad luck. According to the British "Daily Mail" report, after losing as much as1030,000 pounds (about1kloc-0/000,000 RMB) in the last quarter, the shareholders of the group said that they would be very willing to sell the group if someone offered them a reasonable price, except for its Playboy.

According to the British "Independent" report, with the financial tsunami sweeping the world, the boss of playboy Hefner has also been seriously affected, and his industry is even threatened with bankruptcy. Hefner may have to lay off staff to tide over the difficulties. Hearing the news, Hefner's stars jumped ship to protect themselves. This move is undoubtedly worse. The share price of Hefner's business kingdom plummeted from 6.2 to 1.55, and the business was popular.

For the sake of overall consideration, some senior executives suggested that Hefner cut the staff in his Los Angeles and new york offices, otherwise he would face the risk of bankruptcy. Company spokesman Austin refused to confirm the news of layoffs, saying only that it is their policy not to comment on the company's business, such as employee issues.