First, design a headline that can attract consumers' attention.

Whether the title is good or not depends on whether consumers can be tempted. No matter how good the content of the copy is, consumers must click in to see it before it can be displayed.

A good headline should be easy for consumers to understand, surprise them, arouse their curiosity, or make them scream and be willing to approach.

For example, I saw the title of a copy: "comparable to Maldives! Maldives is a well-known tourist destination. The phrase "comparable to Maldives" makes people understand that this is a seaside attraction, comparable to the famous Maldives, which is surprising, incredible and then curious. " "Around Guangxi" is also a hidden mystery, which is pushed for users in Guangxi, making people feel close and not troublesome.

With a good title, a good copy is half the battle. Next is the content of the copy.

Whether the content of the copy is good or not depends on whether consumers can be persuaded to act. No matter how good the content is, the inaction of consumers is also virtual.

A good copy should have a clear theme and show the value of the product with beautiful pictures, words and videos.

Many people have seen the advertisements of Thai gods. The picture is beautiful and the short story is touching, but they don't know what will happen after it is played. This is the ambiguous theme.

There should be an action guide in the copy. People are afraid of trouble, and specific action guides can effectively improve the conversion rate of consumer actions.

There should be action instructions in the copy, creating some tense atmosphere within a limited time or quantity, which can further drive consumers to act.

Therefore, to write an excellent copy that attracts consumers, it is necessary to attract consumers' attention with the title and persuade consumers to act with the content.