The reason (1+2) is repeated, which leads to the formation of such a culture of "despising each other" (it should not have happened, because everyone is for the same purpose, alas, sigh), which leads to the increase of resistance when promoting their own requirements, and the product manager has to spend a lot of time and energy to "get rid of" others before the project can proceed.
This forces the product manager to be eloquent, self-motivated and able to convince others ... in other words, "likable". So this eventually led to the product manager putting the cart before the horse, having no energy to understand the "product business logic" and focusing on what the "project manager" should do. The above is the speculation on the subject and my appeal to all product managers: please think more about the "foundation", and then the "end" will naturally decrease with the more reliable demand. Understand what the market is. When making products, you must first understand where the market is and who will pay for it. After all, you work in a business environment, and what you do must produce business value. If you may not know this, then you may just be an executor, like a screw (with all due respect). Ask someone on your team who knows. It will definitely help you understand your products. Who is the user? Where are they? They * * what? What psychological demands do they urgently need to meet? When we say making a product, we don't mean making a function that can be used by others. Man is a perceptual animal. If you study people deeply enough, you will find that all human behaviors are actually looking for a kind of inner comfort and satisfaction. Then we make products, in fact, to help users satisfy some of his psychology.
For example, there is a detoxification juice on the market recently. Drinking 6 bottles a day (instead of dieting) can detoxify and lose weight. It's expensive. One day's detoxification course is about 300 yuan (only 6 bottles of fruit and vegetable juice). At this time, it is necessary to understand what the users who will buy this want. Want to lose weight? Detoxification? Don't! ! ! What they want is a feeling of "I live so exquisitely and love myself too much"! So you will understand that the promotion of this fruit and vegetable juice product must be tall, and the packaging must be tall. Why? Because I spent 300 yuan on a few bottles of juice, and I have to take pictures and send them to my circle of friends. How to show off if the bottle is not high? How can I make my friends think that I am "exquisite"? At this time, as a product manager, you must understand this, otherwise you will make a wrong judgment and really help people find ways to detoxify and lose weight, which is a big mistake. . . Similarly, there is Starbucks. The same is true for Internet products. We can combine our own products to find out what the real "psychological demands" of users are. One of the key reasons for Lagou's rapid popularity in the early days was that job seekers finally found a place where they could feel "the feeling of being respected". This is a "psychological appeal".