Yellow is the intermediate frequency part of the visible part of electromagnetic wave, with the frequency of 505~525THz (corresponding to the wavelength of 595~570nm in the air), which is similar to the color of ripe lemon or sunflower chrysanthemum, and its spectrum is between orange and green. Yellow gives people a feeling of happiness, hope and vitality.

Yellow is one of the four psychological primary colors and one of the three primary colors. Yellow is a superposition of red light and green light. The mixture of red light and green light can produce yellow light, and the red plus green in the pigment is brownish black. The optical complementary color of yellow is blue, but traditionally, painters use purple as the complementary color of yellow.

Psychological expression

The yellow storefront design will make your storefront unique among many storefronts. Because yellow is the bright color among many colors. The yellow storefront design gives people a pleasant, bright, warm, hopeful and energetic color impression.

In China, since the Song Dynasty, only members of the royal family can wear bright yellow clothes, and yellow has gradually become a noble color in China. In people's color impression, yellow also shows a pause. So when your store design is yellow, it will make people stagnate in front of your store.