2.
Analyze, evaluate and suggest the keywords of the website, manage the daily optimization and management of the sem account of the company website, and adjust the launch plan in time according to the phased launch strategy of the website.
3.
Actively collect, summarize and analyze market information in the process of product marketing, and provide constructive suggestions.
4.
Analyze and evaluate the relevance and rationality of paid keywords in search engines to improve the delivery effect.
5.
Create relevant and accurate keyword lists, display location lists, and logically group topics; Optimize advertising copy to improve click-through rate on the premise of ensuring relevance.
6.
Data entry, analysis, report writing, website SEM optimization team daily management.
7.
And the difference between SEO:
Seo is the optimization of search engine, that is, the optimization of natural ranking, and sem is the optimization of bidding ranking. SEO and PPC constitute SEM.
Extended data
1.
Search engine marketing: English search engine marketing, which we usually call "SEM" for short. According to the way users use search engines, take advantage of information retrieval opportunities to deliver marketing information to target users as much as possible.
2.
Simply put, search engine marketing is network marketing based on search engine platform, which uses people's dependence on search engines and usage habits to deliver information to target users when people retrieve information.
3.
The basic idea of search engine marketing is to let users find information, click on the web page and learn more about the information they need. Enterprises pay for promotion through search engines, so that users can communicate directly with the company's customer service to realize transactions.
(Source: Baidu Encyclopedia: Search Engine Marketing)