In 2009, Huiyuan Juice failed to be sold to Coca-Cola, which also doomed Huiyuan Juice to decline. Huiyuan Juice has reported a huge debt, so the huge debt of Huiyuan Juice is11400 million. There is also an incredible news that there is a problem of illegal loans of 4.275 billion yuan. It is precisely because of this information that founder and manager Zhu withdrew from the board of directors. For this national beverage brand, it has also stepped down from the altar. If the illegal loan is not explained clearly, it is natural to stop lending, so the loan will be stopped for three years from 20 18.
The founder of Huiyuan Juice has a famous saying. It is precisely because of this famous saying that enterprises have gone downhill. He said: Enterprises should be raised as sons and sold as pigs. Because this sentence offended many consumers, many consumers are reluctant to continue to buy Huiyuan juice. The market reputation and brand friendliness accumulated by Huiyuan Juice for many years were obliterated by this sentence, which led to the decline of Huiyuan Juice sales and debt.
When Coca-Cola offered $2.4 billion for Huiyuan Juice, the founder readily agreed. As a businessman, he just wants to get more money and more income. 2.4 billion US dollars, twice the market value of Huiyuan Juice that year. This user is still amazing. If you can successfully sell yourself, you may not have today's delisting. But in the end, the acquisition was not successful because it violated the anti-monopoly law.
It is good to offend everyone, not to offend consumers. The failure of the acquisition plan offended consumers, so they were in a passive state and their performance was getting worse and worse. Although enterprises always want to try, or find a breakthrough, spend a lot of money and investment on advertising, but these have not achieved good results, because too much money has been invested in publicity and advertising, thus forming a debt. For insolvency, then there will naturally be delisting.