background

? Urban residents are under great pressure. In order to relieve stress and pursue a healthy lifestyle, more and more people choose running as a way of daily exercise. During running, record the amount of exercise, exercise time and check the energy consumption. Through these data, you can bring a sense of accomplishment and motivate yourself to keep running. Secondly, we can observe the changes of the body after a period of time. In addition, people can interact with like-minded friends, pay attention to and participate in some running events, and improve their interest in running.

Product positioning

An App for runners to record running data and provide sports community communication.

Second, experience the environment.

? App version: 1.5.3

? Experiencer: It's obviously a crane.

? Operating system: iOS7. 1.2.

Third, App analysis.

User characteristics

Time: 2015-101~ 2015-10-22

Search keywords: running

? (1) User age: 30-39 years old is the most, accounting for 4 1%. People in this age group will be in worse physical condition than when they were young, and busy daily work, many social activities and irregular life are also the reasons for the decline in physical condition, so it is necessary to adjust their physical health through exercise. Followed by 20 ~ 29 years old, accounting for 32%. At present, the crowd is mainly college students and white-collar workers. College students have enough time to exercise, while white-collar workers release stress and exercise through exercise in their fast-paced and high-pressure work and life. 40 ~ 49 years old and 19 years old are basically the same, accounting for 12% and 1 1% respectively, and the last age is over 50, accounting for 4%.

(2) Gender of users: 79% are men and 2 1% are women. Comparatively speaking, men prefer running.

(3) Geographical distribution: mainly concentrated in developed cities. People in these cities have a fast pace of work and life and are under great pressure. They need to run to relieve stress and stay healthy.

Competitive product analysis?

Bang!

The first GPS sports social App in China emphasizes sports socialization, including social functions such as sports circle (friend status), beating bar, activities, events, party clubs and competitions. Different from Yuepao Circle, Glug emphasizes the socialization of users. The home page shows the sports circle, that is, the friend status, and has its own bracelet, which is the biggest threat to Yuepao Circle.

hupu running

It is an App that sets running goals, shares running mileage and tracks running routes. It emphasizes the professional and real-time reflection of sports data, so that users can easily master their own amount of exercise. Tigers' homepage is intuitive, and it directly displays the page where you started running, which is simple and direct. The home page of Yue Run Circle displays personal running history data. Compared with the home interface, the tiger pounce is simpler and more intuitive to run. On the function of recording sports, Yuepao Circle provides indoor and outdoor sports, which are recorded by sensors or GPS according to different scenes. Compared with the single GPS record of tiger pounce, the lap crossing is more professional and accurate. Compared with the Yue Run Circle, the social function of Tiger Run is also weak.

product analysis

Functional structure diagram

Function * * * is divided into five modules, namely: starting running (recording sports information), my running fun, running friends circle, running fun theory (running related articles and events), system and settings.

1, start running-record exercise information

This is the core function of Yue Run Circle, which divides the field into indoor and outdoor running, and uses sensor recording and GPS recording respectively.

Before running-there is the function of adding running shoes for this run.

(1) can record the wear of running shoes; (2) You can popularize the knowledge of running shoes.

After running, Yue Run Circle displays the running route and detailed running data for users' reference, and can also be shared with other social software to realize punching.

(1) can increase users' sense of accomplishment and encourage users to stick to it;

(2) Sharing arouses the curiosity of users in the social circle of users and increases new users.

2. My Happy Running-Personal Sports History

In "My Happy Run", users can check their personal scores (scores and medals), accumulate sports data, improve their scores and award medals. This information will increase users' sense of superiority and accomplishment, urge users to stick to it and increase users' viscosity.

"Cumulative exercise" lists simple information such as cumulative time, cumulative distance and cumulative calories burned.

Running Record, in the form of one month, provides detailed sports information, including sports duration, trajectory, distance, speed, steps, pace, calorie consumption, pace table and detailed chart analysis, which is very detailed and professional.

In "My Running Shoes", users can manage their own running shoes, check their usage and check the evaluation of other running shoes.

"Personal Best" provides a quick view of users' own best sports records, aiming at self-encouragement, persistent running, improving running quality, increasing users' sense of accomplishment and increasing users' stickiness.

3. Running a circle of friends-social activities

Check the running friends' dynamics and participate in running groups, events and leaderboards. These functions have increased the contact between users, established social circles, formed teams, retained users and enriched the product experience.

"Group Running and Racing Activities" (1) provides users with a way to form a team, which makes runners feel a sense of belonging, quickly expands their social circle, increases users' running enthusiasm and improves their interest in running. (2) Expand influence and attract more users.

Suggestion: It is more convenient for users to choose and participate in some activities in the same city or with high heat.

The "leaderboard" is divided into runner leaderboard and running league leaderboard. According to the per capita running course, there are daily rankings, weekly rankings and monthly rankings. (1) If there is competition, users will keep up with the competition, strengthen exercise and find a sense of superiority to prove their value. (2) It is an encouragement to runners or groups on the list, which enhances the user's sense of accomplishment.

The goal of "discovering new runners" is to establish social relationships, but establishing relationships requires the verification of friends. Users have different criteria for making friends, which makes it difficult to establish relationships.

Suggestion: (1) Imitate Weibo, establish a mode of following and following fans, so as to facilitate users to follow their favorite users and establish social relations more quickly. (2) Increase the number of runners nearby, so that users can find runners around them faster and better.

4. Yuepaotang Theory-Running Related Articles

Around "running", provide a series of articles, including recommended articles, event information, running equipment, improving training, running stories, etc. Help users understand the knowledge and events related to running, make training plans and help users improve their running skills.

5. More-System and Settings

This is the general content of the App, including personal data, settings, customer service and other system settings, in which "uploading local logs" is helpful for data recovery.

page layout

Home-"My Happy Run"

The layout of the page, from top to bottom, the weather, the user's head portrait, personal achievements, running records, my running shoes and personal best records are all clear, but they are all piled up with functions without highlighting the key points. User information should focus on the evening, which looks very complicated and does not highlight the core content.

Suggestion:

(1) Hide or transfer the weather information, which can be transferred to the start interface;

(2) Page layout expands the area occupied by personal information and highlights the core content;

(3) Provide personalized background;

(4) Graphic data similar to splash action and tiger pounce are used for display, which is intuitive;

(5) Hide specific personal best results.

"Running Friends Circle"

The layout of the page is the same as that of My Happy Run, without highlighting the core content. The core content of "running friends circle" is running friends dynamics.

Suggestion:

(1) shows the runner's dynamic state at the top, and the latest runner's head can be displayed on the right side by imitating the circle of friends;

(2) The function of "running friends or running groups nearby" is added, so the area where users run is generally fixed, and users prefer to know and join running friends and running groups nearby, which is more convenient.

Other pages

The overall color of the running circle is dark gray, with green, blue and red as embellishments. Give people a professional and fashionable feeling and increase the trust of users.

Interactive gesture

Run the record map page and support zooming in and out.

Screen lock-In order to prevent the accuracy of running records from being affected by pressing the pause or end button by mistake during running, the screen lock function is added to the page where running information is recorded. Press and hold the lock button, and the circle becomes a whole circle. The screen is locked successfully, and it is unlocked by sliding.

Fourth, analysis and summary.

1. The main reason why many people don't insist on sports is that they don't have small partners. Jogging circle solves the needs of users in this respect.

2. Increase the functions of group running and competition, improve the competitiveness and interest of running, increase the sense of belonging of users, and have certain user stickiness.

3. Yuepao Circle is an App that integrates professional running data recording and social functions. At the same time, the sharing function enhances users' sense of accomplishment and can attract more new users.

4. There are still some shortcomings in the user experience of Yuepao Circle. The interface is complex, the content is listed, and there is no feature. I hope subsequent versions can be improved.