202 1 thanksgiving planning scheme (selected 3 articles) has arrived unconsciously in 165438+ 10, and our work and life have ushered in a new stage. With a new goal, Thanksgiving Day is coming, and the fourth Thursday of 165438+ 10 is designated as "Thanksgiving Day" every year. You know the activity plan for Thanksgiving. The following is the planning scheme of 202 1 Thanksgiving Day (selected 3 articles) that I shared with you for your reference, and I hope it will help you.
Thanksgiving activities planning scheme 1
Activity background
As a western tradition, Thanksgiving Day has a very broad mass base in China. It is a good choice for enterprises to hold a series of thanksgiving activities to give back to customers.
Activity purpose
1. Strengthen the relationship between enterprises and owners, promote communication and build a better life by organizing various cultural and sports activities.
2. Through this activity, the brand awareness of CITIC City will be improved and potential customers will be tapped.
3. Through this kind of high-quality activity, enhance the owner's adhesion to the brand of CITIC City, and warm their homes.
I-word duration
165438+1Thursday, October 26th 10:30— 12:30.
site of activity
Marking center
activity theme
Yuzigan Hua En Fu Yan
Planning concept
With the help of Thanksgiving, we will gather new and old owners and prospective customers together and hold a series of rich activities to thank customers and give back to them. Dress up with fruits, vegetables, turkeys, etc. Give customers a happy Thanksgiving with rich turkey dinners and interesting interactive games.
Activity schedule
From 8: 00 to 9: 00, the staff will be in place to arrange the venue.
9:00-9: 10, the activists are in place, and the diy master, etiquette and host are present to prepare the cold meal.
Welcome guests from 9: 30 to 9: 55, and the etiquette is in place.
10: 00- 10: 20 The ceremony ended, the host announced the start of the activity and the cold meal was opened.
10: 20- 12: 30 interactive game
10::30— 12:30 to make egg tarts and jellies.
12:30 The activity ends.
Preparation before activity
Invitations from all participants;
Determination of activity plan;
Division of labor arrangement of staff at the event site
Prepare materials, gifts and prizes at the event site.
Activity content and process
Polite lady, welcome to sign in
Clown performance (warm-up, active atmosphere at halftime)
Interactive games such as pushing pumpkins (people's favorite game on Thanksgiving Day is pumpkin race), family story, mother's thoughts and so on.
Diy Making Egg Tarts and Jelly
Dressed in a beaming big wolf doll, interact with children and distribute prizes.
Site layout
Venue layout-stage layout: Thanksgiving poster is used as the background board, and two turkey modeling boards are placed next to it to create the atmosphere of Thanksgiving activities. There are 40 armchairs in the audience area, which are placed in an arc shape, which is more conducive to direct customers to participate in activities.
Decoration of the cold dining area: the long table is covered with purple tablecloth to highlight the high grade, and the tablecloth is covered with ornaments such as pumpkins, corn and apples; Place long candles (lighting), floating wax, etc.
Activity risk assessment
Security and emergency measures on the day of the event: two security guards will be equipped to fully monitor the event site.
Thanksgiving activities planning scheme 2
Activity theme:
Global Thanksgiving Day-Building Thanksgiving Day-Thanksgiving Gift for you!
Activity content:
Grateful action, true feelings lottery, 100 Thanksgiving gift for you!
Activity time:
165438+1October 25th (the fourth Thursday of1October is Thanksgiving Day every year).
165438+1October18-165438+1October 25th, customers who have spent more than 100 yuan in the-building can end the Thanksgiving party on Thanksgiving Day.
Award setting:
1, thanks for the gift from mom, Skyworth HDTV.
2. Thanks to my father's gift, Haier Fashion Refrigerator.
Thank you for your gift, angel water dispenser.
4. Thank you for your husband's gift, Philips razor.
Thank you for your wife's gift, Panasonic fashion washing machine.
6. Thanks for the gift, Thousand Island Fashion MP4.
7. Thanks for the gifts from relatives, Du Ya Fashion Humidifier.
8. Thank you for your gift, Galanz microwave oven.
9. Thank you for your gift, Kangbao Disinfection Cabinet.
10, thank you for your gift, Samsung fashion digital camera.
Ten copies of each gift.
Activity 2: Grateful members, free lottery.
165438+1October 25th, customers in Building-1 with 200 members and Building-1 with 300 members can receive different amounts of Thanksgiving lottery tickets for free with annual points. Diamond card member 10, gold card member 6, integral 10000-20000 member 4, integral 5000DD 10000 member 3, integral 2000DD5000 member 1.
Activity 3: Thanksgiving goods, sincere dedication.
1Thanksgiving Day on October 25th, 165438, all floors of the building comprehensively guided the concept of commodity holiday gifts, created a strong consumption atmosphere of gratitude, created a sales peak, and launched a series of colorful commodity marketing promotion activities. Gratitude guides commodity gratitude 1, thanks to mother; 2. Thanks to my father; 3. Thank the benefactor; 4. thank your husband; 5. Thank your wife; 6. thank the children; 7. Thank the people you love; 8. Thank your classmates; 9. thank your friends; Thank you, teacher.
Activity content 4 Thanksgiving declaration, true feelings interpretation
1. Send a thank-you letter to Panjin citizens, and express the gratitude of the enterprise to customers, society and family, friendship and love on Thanksgiving Day through newspapers, radio and other media and internal publicity in the building.
2 2. 10/On the evening of October 25th, 165438+ held the "Declaration of True Love and Gratitude" party. The whole program takes gratitude, gratitude and gratitude as the core, reflecting the content of blessing, care and joy; At the same time, 100 thanksgiving gifts were shaken out at the party.
3.165438+1On October 25th, a thanksgiving signature activity was held outside Xiamen. Customers can leave their blessings to their relatives, friends and lovers on a 100-meter scroll and display it in the corridor outside the building.
4. Employees wear special Thanksgiving badges, shopping malls make "Happy Thanksgiving" heart-shaped balloons, and customers give special gratitude cards when shopping, creating a strong gratitude atmosphere.
5. On Thanksgiving Day, various songs about gratitude and gratitude are played in the building, such as "Grateful Heart"; Welcome speech is mainly based on the concept of gratitude.
Thanksgiving activities planning scheme 3
First, the activity time:
20xx65438+1October 18 to165438+1October 25th.
Second, the venue:
Zijingang international hotel
Third, the activity organization:
Consultant: Shi Lei, activity director: overall implementation of the plan: operation and implementation of the Zhou Xiong plan: heads of various departments.
Four. Activity background:
Zijingang International Hotel is a five-star hotel, and the catering department includes: Western restaurant-comprehensive buffet, Chinese restaurant-Wen Tai cuisine. As the hotel has just held a "Food Festival" in the western market, we must make great efforts to publicize the hotel's characteristic seafood, so as to form a brand impression of a high-grade, diversified and civilian star hotel in the minds of consumers. Once the brand concept is formed, it will greatly promote the future development of the hotel.
Verb (short for verb) The purpose of the activity:
Through this food festival, the popularity of the hotel will be enhanced, and more people will know about the special catering of Zijingang International Hotel.
The general theme of intransitive verb activity:
The first food festival of Zijin Port International Hotel: Love autumn and enjoy food.
Seven. Sub-theme of the activity:
The activity is divided into two parts. The first part: The advertising words of Asia-Pacific special food in Food Story of the Western Department: the sea is vast and the sky is light, the crab is fat, the fish is beautiful and the shrimp is fresh. Part II: The advertisement words of "Remembering Jiangnan" in Wen Tai Special Food Department: Authentic European Food, Remembering the Beautiful Scenery of Jiangnan.
Eight, advertising tone:
The food is exquisite, the lips and teeth are blooming, and the happy taste is shared by everyone.
Nine. Programme of activities:
Option a:
Western Food Department-Western Food Department-Seafood Food Festival
Activity 1: buffet one week before the activity 168 yuan/buy one get one free.
Activity 2: Send half price-send half price coupons for the first time and only pay half cash for the second time. (Real name registration, access to database)
Scheme B: Chinese Food Department-"Recalling Jiangnan" Chinese Food Department of Wen Tai Special Food Festival-Chinese Food Department
Activity 1: Enjoy a 50% discount on credit cards-enjoy a 50% discount on credit cards every Wednesday during cooperation activities with a bank.
Activity 2: For each set meal, give a gift of imported red wine worth xx yuan.
X. store layout
A. Western food department on the first floor Western food department on the first floor
1, overall requirements: warm, festive and highlight the theme.
2. The electronic screen reflects the theme of the activity. The billboards in the water elevator in the store are mainly about activities.
Balloons and ribbons are essential to highlight enthusiasm and celebration.
4. The peripheral balloon arch will be placed for 3 days from the day of the activity to set off the atmosphere.
5. The lobby highlights the theme design, making artificial beaches and seawater according to the nature of the sand table, and placing small marine fish! Small coconut trees are inserted around, and fishing boats and fishermen are carved with planes on the artificial beach. The big conch may highlight the theme! Add a countdown notice form to the big theme.
6. On the day of the event, in order to highlight the atmosphere of the seafood and food festival on the first floor, the "island suit" was put on, and mobile billboards were hung in the restaurants and aisles on the first floor (hall 12 and aisle 10 on the second floor).
7. Hang ornaments and pendants on the seafood pond to increase other seafood varieties with strong ornamental value and good reproduction and survival. (such as fish, turtles, seals, sea eels, sharks, etc. )
8. This booklet is beautifully designed.
B, the second floor of the Chinese food department 1, with the ancient Yue country as the historical background, adding classical decorations; 2. Replace the existing magpie wallpaper with a painting depicting the history of Yue State or hang a painting depicting Wenzhou cuisine with a painting axis; 3. Replace the existing decorations with some cultural decorations, such as porcelain; 4. Make a menu.
9. Buy oil-paper umbrellas and other Jiangnan special decorations.
XI。 Media promotion
Suggestion: radio stations, newspapers, group buying websites.
1. Establish Sina Weibo and Tencent Weibo.
2. Invite more than 0 media stations in Hangzhou/KLOC-0 to report the city express, be fashionable for 7 days, and feel the life!
Model essay on 2022 Thanksgiving marketing plan (5 selected articles)
In order to ensure a high starting point, high quality and high level of activities, it is necessary to make an activity plan in advance, which is the detailed rules, steps and arrangements for specific actions of an activity. What are the characteristics of an excellent activity plan? The following is a sample essay (5 selected articles) of the marketing activity plan for Thanksgiving Day in 2022 that I compiled for you. Welcome to read, and I hope you will like it.
Marketing Plan for Thanksgiving Day 2022 1
Activity theme:
Thanksgiving guests, 16 warm consumption activities
Purpose and significance of the activity:
First, through this activity, on the one hand, let customers experience the change of 16, on the other hand, attract more customers and make them feel the difference of 16. In order to better promote the restaurant brand.
Secondly, since Christmas, New Year's Day and other festivals will come one after another, this Thanksgiving activity should echo the next festivals and lay a good foundation for the next better development.
Activity content:
First, the Thanksgiving Day scene layout
1. Red lanterns are hung in four storefronts (not on the first floor of Dongsi Store), big lanterns are hung at the door, inflatable arches are set up, and theme banners are hung.
2. Add a dish display board. Hanging food display boards in lobby and corridor rooms will give customers a visual impact.
Second, the specific implementation plan
Publicity time:1616 ——1616
Activity time: 16 16
Publicity method: 1. Put up a poster at the gate to briefly introduce the method and content of this activity.
2. Make publicity color pages, on the one hand, distribute them to dining customers, on the other hand, distribute them in places with large traffic, achieving double effects.
Option 1:
1, send a lollipop or a small gift to the children who enter the door, and send a holiday speech.
2. Customers who spend over 100 yuan can have the opportunity to tie balloons (balloons are prepared in advance). There are several cold dishes in the balloon, and you can get this dish (mainly with low price) if you win the prize. Customers who spend all over 200 yuan can also have the opportunity to tie balloons.
Scheme analysis:
The scheme has low investment cost and many interactive elements, which can make customers feel the festive atmosphere. Because Thanksgiving is not as important and famous as Christmas and Spring Festival in Kaifeng, the main purpose of the scheme is to change customers' impression.
Option 2:
Give lottery cards to guests who spend more than 300 yuan, and leave the contact information of customers on the lottery card. The prizes are some beautiful small gifts; You can also ask the front office manager who are the customers who spend a lot and spend a lot on average. Because of the contact information of customers, you can send a message in the name of the company to greet the new dishes of 16 before holidays or when the weather changes suddenly. (This scheme is not limited to this festival, but can be continued. )
Scheme analysis:
The scheme will reduce the gross profit in the early stage, with a large number of customers, and the work of screening out regular customers is heavy. However, we can catch a considerable number of customers, save unnecessary advertising expenses, let customers know about the new products of 16 at the first time, and realize the improvement of 16 in service.
Option 3:
Thanksgiving will introduce new dishes and special dishes, and improve food with the help of Thanksgiving publicity. Send a small bowl of glutinous rice balls or a heater after dinner, and send a 10 yuan voucher after paying the bill.
Scheme analysis: Using the stunt of Thanksgiving, new dishes can be quickly accepted by the public. In addition, although the number of jiaozi presented is small, customers can feel the difference and warmth of Thanksgiving after the oral introduction of the waiter, which is beneficial to the reputation of 16.
Responsibilities and preparations of each department:
Purchasing department: responsible for purchasing the required items.
Planning department: responsible for the specific planning and arrangement of festival activities.
Front Office: The front office manager actively assists the planning department in store layout and coordination among employees. Waiters unify holiday greetings and smiles, and actively introduce the details of holiday activities and new dishes to customers.
Activity budget:
Arch rent: four storefronts 150 yuan/day ***600 yuan.
Ear warmer (gift): 1.5 yuan /200 ***600 yuan.
Lantern (small) 1.2 yuan /400 ***480 yuan.
5000 publicity pages ***700 yuan.
Food exhibition board 70*90 60 yuan/168 * * 10080 yuan.
Lantern (1.2m) 50 yuan /20 *** 1000 Yuan.
Poster+Show 50 yuan /4 ***200 yuan
Overall scheme analysis:
Because the previous 16 activity was not done much, although the scale of this activity is very small, it can make consumers have a strong sense of memory, cause good word-of-mouth publicity, and improve their visibility and reputation. Moreover, various systems have just been introduced, and it can play a great role to take advantage of holiday opportunities to strictly grasp services.
Marketing Plan for Thanksgiving Day 2022 II
Activity theme:
Global Thanksgiving Day, Thanksgiving Day in xx Mall, Thanksgiving gift for you!
Activity 1: Grateful Action, True Love Lottery, 100 Grateful Gift for you!
Activity time:
165438+1October 24th (the fourth Thursday of1October is-Thanksgiving Day every year).
1181October 165438+241October, and customers who have spent more than 100 yuan in xx Mall can pay at1October 24/kloc. The prize is worth 200 yuan.
Award setting:
1, thanks for the gift from mom, Skyworth HDTV.
2. Thanks to my father's gift, Haier Fashion Refrigerator.
Thank you for your gift, angel water dispenser.
4. Thank you for your husband's gift, Philips razor.
Thank you for your wife's gift, Panasonic fashion washing machine.
6. Thanks for the gift, Thousand Island Fashion MP4.
7. Thanks for the gifts from relatives, Du Ya Fashion Humidifier.
8. Thank you for your gift, Galanz microwave oven.
9. Thank you for your gift, Kangbao Disinfection Cabinet.
10, thank you for your gift, Samsung fashion digital camera.
Ten copies of each gift.
Activity 2: Grateful members, free lottery.
165438+1On October 24th, customers of xx Mall, xx Mall 200 and xx Mall 300 members can receive different amounts of gratitude lottery tickets for free with their annual points. Diamond card member 10, gold card member 6, points 10000-20000 member 4, points 5000- 10000 member 3, points 2000-5000 member 1.
Activity 3: Thanksgiving goods, sincere dedication.
On Thanksgiving Day (165438+1October 24th), all floors of the shopping mall fully guided the concept of commodity holiday gifts, created a grateful consumption atmosphere, created a sales peak, and launched a series of colorful commodity marketing and promotion activities.
Marketing Plan for Thanksgiving Day 2022 3
I. Purpose of the activity:
1. Origin of Thanksgiving Day: Since 20xx, a large-scale Thanksgiving Day promotion has been launched on 10 every year, which has strong strength and brand appeal. These are the three original promotional activities that echo "Hundred Regiments War" and "August Highlights", and they are powerful brands of promotional activities. During Thanksgiving activities, we will join hands with many partners to select ultra-shocking low-priced goods and a series of preferential activities to present a rich shopping feast for the people.
Second, the theme of the event:
The 6th Thanksgiving Day is grandly opened!
Third, the activity time:
20xx165438+1October 20th to165438+1October 29th.
Four. Activities:
Activity 1: Thanksgiving Price in Golden Autumn-Thanksgiving Articles
The sixth Thanksgiving Day was grandly opened. During Thanksgiving, the prices of clothing goods, department stores and household appliances were appreciated by the audience (some goods were lower than the cost price). Once the price falls to the end, it is a good opportunity once a year and should not be missed.
Activity 2: Sincere Thanksgiving Ceremony-Gift Package
During Thanksgiving, 100 customers before entering the store every day can get a Thanksgiving gift package at the reception desk on the first floor after shopping in 20 yuan with tickets.
Activity 3: Affordable Thanksgiving-Send coupons
During Thanksgiving, supermarkets in 39 yuan are full of shopping, clothing, department stores and household appliances, and 88 yuan will give the fat cattle in Huacheng Food Plaza a voucher of 10 yuan, and so on, and each voucher is limited to five.
Activity 4: The groom's Thanksgiving Day-Buy gifts.
During Thanksgiving, the groom gave gifts of suits, including socks, ties, belts, shirts, shirts and belts, which cost more than 298 yuan and leisure suit more than 3,000 yuan.
The groom's casual clothes will be given a 40% discount, and a trade-in activity will be launched: a set of old suits will be given a discount 150 yuan, and a single piece will be given a discount 100 yuan.
Activity 5: Thanksgiving Declaration-Blessing Chapter
Grateful, grateful ceremony, grateful price, grateful heart, at this moment of gratitude, let us leave our blessings to our relatives, friends and lovers on the scroll of gratitude to express our gratitude.
Marketing Plan for Thanksgiving Day 2022 4
The fourth Thursday in June is the traditional American Thanksgiving Day. In the eyes of Americans, Thanksgiving is second only to Christmas. This is a day of gratitude, and people go to church to pray for gratitude according to custom; It's a reunion day. People from all over the world get together to share the turkey. This is also a day of celebration, and all kinds of carnival activities are held all over the country.
I-word duration
165438+1October 24
activity theme
Global Thanksgiving Day, Xinglong Building Thanksgiving Day-Thanksgiving gift for you!
Activity content 1
Grateful action, true feelings lottery, 100 Thanksgiving gift for you!
165438+1October18-165438+1October 24th, customers who have spent more than 100 yuan in the mall can redeem a Thanksgiving lottery ticket, and on the same day and on October 24th.
Award setting: ten for each gift.
1. Thank you for your mother's gift, HDTV.
2. Thanks for my father's gift and fashionable refrigerator.
3. Thank the benefactor for his gift, water dispenser.
Thank you for your husband's gift, razor.
Thank your wife for the gift, washing machine.
6. Thank you for the gift, mp4.
7. Thank you for your gift, humidifier
8. Thank you for the gift, microwave oven.
9. Thank friends for their gifts and disinfection cabinets.
10, thanks to the teacher for the gift, fashionable digital camera.
Activity content 2
Grateful members, free lottery
On xx, xx, XX, customers with 300 members can receive different amounts of Thanksgiving lottery tickets for free with their annual points. Diamond card member 10, gold card member 6, integral 10000-XX20 member 4, integral 5000- 10000 member 3, integral xx——5000 member 1.
Activity content 3
Grateful goods, true feelings and great dedication
1Thanksgiving Day on October 24th, 165438+, all floors of the building comprehensively guided the concept of commodity holiday gifts, created a strong consumption atmosphere of gratitude, created a sales peak, and launched a series of colorful commodity marketing promotion activities. Thanksgiving shopping guide goods thanksgiving object is
1, thanks to mom;
2. Thanks to my father;
3. Thank the benefactor;
4. thank your husband;
5. Thank your wife;
6. thank the children;
7. Thank the people you love;
8. Thank your classmates;
9. thank your friends;
Thank you, teacher.
Activity content 4
Gratitude declaration, true feelings interpretation
1. Send a thank-you letter to Panjin citizens, and express the gratitude of the enterprise to customers, society, family, friendship and love on Thanksgiving Day through newspapers, radio and other media and internal publicity means in the building.
2 2. 10/On the evening of October 24th, 165438+ held a "declaration of true love and gratitude" party. The whole program takes gratitude, gratitude and gratitude as the core, reflecting the content of blessing, care and joy; At the same time, 100 thanksgiving gifts were shaken out at the party.
3.165438+1On October 24th, a thanksgiving signature activity was held outside Xiamen. Customers can leave their blessings to their relatives, friends and lovers on a 100-meter scroll and display it in the corridor outside the building.
4. Employees wear special Thanksgiving badges, shopping malls make "Happy Thanksgiving" heart-shaped balloons, and customers give special gratitude cards when shopping, creating a strong gratitude atmosphere.
5. On Thanksgiving Day, various songs about gratitude and gratitude are played in the building, such as "Grateful Heart"; Welcome speech is mainly based on the concept of gratitude.
Marketing Plan for Thanksgiving Day 2022 5
1. Activity background
Aya, a world-renowned fashion chain brand, specializes in providing high-quality cosmetics, cosmetic tools, accessories and other products for fashion girls. Aya advocates "fashion and dynamic" as the brand concept, "international quality and low price" as the marketing positioning, and insists on providing customers with products with stable quality and the most fashionable sense at the most reasonable price. Through the atmospheric image storefront and professional and cordial sales service, Aya has gradually become the exclusive product of China fashion girls. On the occasion of Thanksgiving, Ayaya Nanning Xixiangtang Branch is sincerely grateful and sincerely gives back to new and old customers.
moving target
1, attracting new and old customers
Step 2 clear inventory
3. Establish a storefront image
4. Expand consumer groups and sales share.
This activity will stimulate potential customers and let people who have used Aya products before and those who have never used Aya products know Aya. As a result, the number of people buying Ayaya goods has increased, and the number of purchases per capita and the number per capita have increased.
Three. activity theme
"Thanksgiving is kind, Paramore, thank you and me" is the theme slogan of this promotion. Gratitude has always been a fine tradition of our Chinese nation, and it is also the minimum character of an upright person. He should give back to his parents, teachers, leaders, classmates or colleagues, care for society and repay himself. Buy Ayaya a small gift for them and themselves, which is very affectionate to the world.
4. I-word duration
1, preliminary preparation stage
1)165438+1October 24-26 for personnel training.
2 2) 10/25 -26 October 165438+ distributed leaflets.
3)165438+1On October 26th, put up posters and hang balloons in front of the store to create a festive atmosphere.
4)165438+1October 26th.
2. Promotion implementation date-165438+1October 27-30 Location: Yayaya Branch next to Li Kelong in Xixiangtang, Nanning-Xixiangtang Branch.
3. Summary stage
165438+1October 30th, summarize whether this promotion has reached the promotion goal, and make Aya more deeply rooted in people's hearts. The person in charge records the advantages and disadvantages of learning.
Verb (abbreviation of verb) activity content
1) festive atmosphere layout in the store
1 is the layout outside the store: a large poster of Zhang Kuan with a height of 2m and 4m was made at the main entrance. The main background pattern is the endorsement superstar Aya Jolin Tsai, and the word "Modeling" is written on it as the theme slogan of the event. The picture is as follows.
Shop layout: The entrance wall is decorated with self-written paper and photos KT, and colored balloons are hung to create a festive atmosphere.
2) Introduction of promotion scheme
1、