I asked and got a general idea of the situation. They are a group enterprise and run a shopping mall, just like wanda plaza, but not as big as Wanda. There is a lot of business inside, and now the business is not good, and everyone wants to use the mobile Internet.
Recently, I heard that Tik Tok can help physical stores sell goods. I wanted to find a teacher to train me, so I found me. Naturally, I readily agreed, so it was finalized.
Actually, it's really a good match to go to Tik Tok as a physical store. Why? Because the sense of scene is very strong and real, how to do it specifically? Let's talk about it in detail:
1. Spread word of mouth
Now everyone pays great attention to word of mouth no matter what products they buy. A store with a good reputation, the general business will not be too bad, you can shoot a short video of vibrato to create a reputation.
If you are a tea maker, you can get a hot scene of queuing to buy, a long queue.
If you do something else instead of making tea, you can also show the storefront or a satisfied smile in the video.
And the scene of interaction with consumers, payment, introduction of pictures, can be.
Word of mouth has taken shape, and many people in the same city will go to the store to see it and form a purchase.
2. Create a product separately
There are many physical stores selling the same thing. What should I do if I don't know what to shoot if there is no bright spot in the product?
Actually, it's easy. Just find out one or several highlights of this product and shape them separately. For example, clothes can be worn. What else can you do? If it is longer, can it be used in other applications?
For example, detergent can wash dishes, can it also wipe the floor? Cleaning the glass?
Videos that shape product features like this can also be shot to promote product sales.
3. Advertising scene implantation
Many people are so busy taking pictures that they forget to take the roll call photos. Why let people from the same city come here?
And because sometimes we introduce products naked, others may not catch a cold, so we can expose the products when shooting short plays or funny videos.
For example, put the product in an eye-catching place, or the clothes have logo and the background has advertising sound.
Or a clothing store, you can take pictures of the clerk sorting clothes, but the camera stretches back to show the name of the store.
We just need to put ourselves in others' shoes. If we are fans, what do we want to see?
Even if we don't put ourselves in the other's shoes, we should look back. What do we like to watch when we watch Tik Tok?
Or after reading it, I feel good, that is, a word is cool and not bad.
Watch it or not? Do you know Bruce Lee? Do as he does!
Play a few core short videos:
Hardware necessary to continue or persist in the effect. If you don't know, you can ask more questions and consult experts.
2- Vertical Subdivision Fields
Share content must be vertical, don't make jokes today, send sports tomorrow, share the same account, unify the field, let the robot catch your content and recommend customers in a targeted manner.
3- live interaction, pk
The live broadcast effect is good, it can output, play, amuse and be versatile.
4 Time node, release video.
Before going to work early, before eating at noon, after work in the afternoon and at 20-23 pm, you need to make your own forms for data analysis. The data flow in each field is different. The above time periods are for reference only.
These latitudes determine your video.
6- Title Party
Headlines are a good way to attract people's attention. The title of many popular videos is eating.
7- Perseverance
In some areas, it is impossible to run once a day, but at least 2-3 classes a week, and it is certainly better to update every day.
8- Valuable, New and Strange
The content is interesting, the whimsy is a bit, and the output is valuable.
9- Hot spots
Humor, singing and dancing talent, positive energy, food, etc.
How to play?
1. Use open-screen advertisements to directly target users.
2.# Initiate a challenge # and increase user interaction.
Three. Network celebrities bring goods, iron powder effect.
Or 1. Control the content, be sure and have style.
2. Meng Chong speaks according to customers' tastes.
3.IP cross-border, iron powder effect.
4. Marketing added value.
5. Obtain certification promotion qualification.
I hope I can help you!
Nowadays, Tik Tok has a large number of users, short and intuitive videos, which are deeply loved by the people and spread very fast. Marketing should be: 1. True and reliable, put an end to falsehood; 2. The contact information is simple and clear; 3. Constantly update the video to bring forth new ideas.
We are a brand service provider, specializing in content production, delivery, publicity and media work for the brand or the whole case company. If necessary, we need to check personal information.
13 years ago, I missed Taobao outlets!
I missed the entrance to Weibo seven years ago!
I missed the official account of WeChat 4 years ago!
Then you must seize the short video this year.
Giant magnetic engine short video query customer acquisition system, a new outlet to ensure the effect of Internet customer acquisition! Come if you understand.
Play with several cores of Tik Tok:
You can continue the fire or stick to the necessary hardware for the effect. If you don't know, you can ask more questions, read more and consult more experts.
2. Do a good job in video content positioning
Share content must be vertical, don't make jokes today, send sports tomorrow, share the same account, unify the field, let the robot catch your content and recommend customers in a targeted manner.
3. Live interaction, pk
The live broadcast effect is good, it can output, play, amuse and be versatile.
4. According to your own video content, choose different time nodes to publish videos.
The specific time can be selected by data.
5. Title Party
The title is eye-catching and interactive, attracting users' interaction.
6. Valuable, novel and interesting
The content is interesting, the whimsy is a bit, and the output is valuable.
7. Hot spots
Humor, singing and dancing talent, positive energy, food, etc.
Want to know more ways to play in Tik Tok? Trust me personally. There are free study materials here.
First, does Tik Tok really have "bearing capacity"?
Tik Tok is popular because of its strong communication ability and cargo carrying capacity. These two points are determined by the platform gene of Tik Tok itself and the state of users going to Tik Tok. The underlying logic of Tik Tok is different from other platforms, and it is to "kill time" for users. If you ask a person who often brushes Tik Tok, "Why are you watching this?" Nine times out of ten, he will answer you: fun or funny, or having a beautiful little sister or brother, or fresh … these are all important elements to kill time. Tik Tok is poisonous. I've been painting for half an hour. This also shows that the user's state on Tik Tok is relaxed, casual and unconscious. In this state, it is very easy to receive the information that advertisers want to implant. But if it is hard and wide, it will be too exciting and will arouse the rebellious psychology of users. After all, people still don't like being promoted. If you want to take goods in Tik Tok, it is very important to take a good video of the goods. After all, users will be interested in your products only if they are interested in your video content. Too obvious advertising traces will cause users to resent and directly cross your video, so now soft-text advertisements are popular and easier to accept. In this case, how to shoot the vibrato video with strong cargo ability?
Two: As a huge traffic pool with more than 420 million daily active users, Tik Tok, an online celebrity example, is also favored by many advertisers because of its huge number of users. So how do you shoot a good shake audio and video with strong shipping ability? First of all, let me show you what a video with good goods looks like.
2. Highlight the video of the product. For example, the whole process is about the production of wooden hair clips, and its usage scene, usage method and product functions are displayed one by one. This method is very capable of carrying goods.
Three: How to make the video more cargo-carrying? Obviously, videos that can highlight product functions can better carry goods, and marketing advertisements must highlight a selling point of the product. So how to make the video have stronger cargo capacity? Grasp the four requirements:
1, product itself (product performance and core selling point) 2, vehicle type requirements (vehicle appearance and expressive force)
3. Video structure (golden 6-second principle and duration)
4, shooting methodology (how to shoot product video)
1, the product itself
Most of us brush Tik Tok for relaxation and entertainment, and we don't want to remember the selling points and knowledge of your products. So you can't have too many core selling points, no more than three at most. We just need to shoot the core selling points that attract consumers and make the features of the products clearer. Many selling points are not equal to good, others have no patience to listen and can't remember. As long as it is simple and easy to understand and good for me, consumers will have the motivation to buy. If the selling point of the product is not very prominent, you can directly state the concept, don't talk nonsense, and directly say what is good about my product. For example, the Star Sunscreen Spray Contest and the hydrating spray "Li Xian" are also used, and outdoor filming will never be dark in summer. Tik Tok "Beef Brother" directly beat down the price, which is cheaper than the one bought outside, telling consumers that I am cheaper here.
2. Model requirements
Models are not necessarily internet celebrities. We need to show the characteristics of products according to the performance ability of different models. Different products need different models. For example, we should find models with good figure for clothing, humorous models for food, outdoor models for travel and models suitable for shooting according to different products. At present, it is more common in Tik Tok. For example, couples can wear the same clothes to highlight the use characteristics of clothes and then attract users to buy them. This is the shooting technique of "character set+scene", which is suitable for clothing and life users.
3. Video structure
Therefore, we need to grasp the user's psychology instantly from the matching degree of the cover, title, background music and content of the video. How can we do that? Video structures can be divided into three types:
(1) Pain point+products: For example, Tik Tok's "Beef Brother" directly highlights products and only sells genuine low-priced goods. The price of official website lipstick is around 200, and the price of Beef Brother 149 has caught the psychology of many women who don't want to buy expensive lipstick and gave them a discount.
(3) Effect+product: For example, Tik Tok has a brother "Li Jiaqi" with goods and Wang Zhongwang with goods. His videos are all based on his own personal experience of lipstick, directly talking about the experience and effect after using this lipstick, rather than simply talking about how good the product is.
4. Shooting method
On advertising is advertising, not TV series or movies. There should be information such as products, stories and plots displayed by models in the video. If the model is uncontrollable, the plot is incoherent and the product features are not prominent, it will affect the sales effect. You can learn from other people's videos. At present, there are many successful cases in Tik Tok, and the shooting method is formulated in combination with their own products.
Four: What should I pay attention to after sending the video?
1. Update the explosion cycle of each video to 2-3 weeks, and update the content to maintain accurate fans. It is suggested to have finished videos in 1-2 days, and either promote them yourself or find online celebrities to promote them.
2, creativity can watch video content or find creative innovation online.
3. Change products If a product has been shot for several months and the material routine is used again, it still doesn't work, then change it quickly, indicating that this product has no market and is not suitable for selling now or in Tik Tok. Video should be changed frequently to keep the account fresh and energetic. Don't think that just because a video bursts, you can stop creating new works. Update videos regularly, mingle with users, interact in the comment area and build a fan community.
Finally, if you want to make a short-sighted delivery in Tik Tok, it will not happen overnight, and it will take a long time to accumulate. You can ask me if you don't understand anything.
In recent years, vibrato video is very popular, even popular all over the world. So how can such a hot product use such hot software to market its own products? The following is my personal experience. Let's discuss it together.
If you want to do short video marketing well, you must do it differently according to your own industry. The current short video marketing, to put it bluntly, is just like selling goods live on Taobao. No matter what you sell in Tik Tok, you can't directly distribute products or advertisements. You have to change the form and attract fans before you can sell goods.
To sell clothes, you should apply for a number first, and then often take photos of clothes with videos and upload them to Tik Tok to attract fans. When there are more fans, people will buy your things. With a certain number of fans, you can sell goods directly in the live broadcast room. Its threshold is that you must have fans first. If you have no fans, no one will watch your live broadcast. Tik Tok seems simple, but if you want to do it well. It's still a bit difficult, and you must study systematically to do it well. Any platform has its rules. Nowadays, many people don't know the rules and always think that I can get angry by sending a video casually. Impossible, even if you send a video once in a while, it's useless to attract fans.
There is a young man born after 90 in our community who has no skills. He likes dressing himself up. He dresses himself in Shuai Shuai every day, and then makes videos and uploads them to Tik Tok. It lasted for a month or two and attracted hundreds of thousands of fans. Now, the monthly income is over 65,438+10,000. Persistence is the key to becoming a Tik Tok. Why many people don't make money is because they can't persist, and then all their efforts are in vain.