Speaking of jeans, people naturally think of 1849 gold rush in America. At that time, the first immigrants set foot on the American mainland. They are poor and have to work hard. Strong labor makes clothes wear easily, especially in 1849, when miners flocked to California, which formed the famous gold rush at that time. Because this kind of cloth is easy to break, people are eager to have a durable dress. At this time, some factories use Genoa canvas to produce work pants, so they call that canvas Genoa canvas, which means "Genoese". Later, they simply called the pants made of canvas Genoa pants. Later it evolved into "jeans". So durable jeans came into being. Levi Strauss is recognized as the inventor of jeans.
1850, the 50 1 jeans produced by Levi's, which he founded, was called the originator of jeans. In the mid-1930s, jeans worn by almost everyone in the agricultural belt in the midwest of the United States were first brought to the bustling city east of the Mississippi River, and jeans began to enter the ranks of popular clothes.
During the Second World War, the American authorities designated jeans as the uniform of the American army, and a large number of jeans went deep into the hinterland of Europe with the allies. After the war, soldiers returned to the United States, and a large number of accumulated jeans were sold locally in limited quantities. These trousers are very popular in the local area because they are beautiful, practical, durable and cheap. So local European overalls manufacturers are scrambling to imitate the original products of the United States. Therefore, jeans are very popular all over Europe. The film and television entertainment industry in Hollywood has played an important role in promoting the international fashion trend of jeans. In the famous movies during the1950s, such as Unreasonable Rebellion and Family Dream, the protagonists in the movies all wore comfortable and generous jeans. Under the influence of big-name stars who guided the trend, jeans became the fashion symbol at that time. In 1960s and 1970s, the popularity of rock music and the influence of hippie lifestyle on teenagers made jeans popular. At this time, jeans also entered the upper class, and aristocratic families rushed to wear jeans. Among them, Princess Anna of England, Queen Fahd of Egypt, King Hassan II of Morocco, King Hussein of Jordan and former French President Pompidou all like to wear jeans. More dramatically, former US President Carter also participated in the presidential election in jeans. Since then, this humble pair of jeans has become worth a hundred times.
In people's impression, the classic jeans should be like this: indigo blue, pure cotton twill, tight hip, low waist and short crotch design, slightly smaller trouser legs, buttons, stitching, patch pocket, nails and other decorations. However, the earliest jeans were not what people thought. ——Levi, the originator of jeans, introduced 50 1 jeans.
1855- The earliest jeans had only one back pocket and no York.
1872—— It is the first time to reinforce the stressed parts of jeans with metal rivets.
1873- Jeans changed from gray to indigo. The back pocket is decorated with orange double arch stitches.
1886- changed the logo design of the lower back from a dwarf to two horses. Levi's 1890- Add a watch bag and a post-York.
1893- whitcomb jobson invented the zipper.
1905- With the second back pocket, jeans are fixed in the form of five pockets.
1922- Add a belt loop at the belt.
1926-Lee Company produced the world's first zipper jeans.
1937- The rivet in the back pocket is hidden inside.
194 1 year-the rivet on the lower part of the front placket of jeans was cancelled. During World War II, the bow of the back waist and the rivets on the watch pocket were removed, and the double arch seam of the back pocket was replaced by a printed similar figure. A laurel leaf replaced the sign "L.S. &; Company name.
1947- Arched suture reappearance.
1950- In order to keep up with the fashion trend, the trouser legs were cut into thinner styles.
1955- Start production of 50 1 zipper jeans.
1959- Pre-shrunk jeans developed.
1966- Fix a short strip trace instead of a rivet at the corner of the back pocket.
197 1 year-The red sign was changed from "Levis" to "Levis".
1983—— Due to the improvement of loom technology, the width of the door widened and red trousers disappeared. In the 1990s, the rapid development of science and technology greatly improved the production technology of jeans, and with the accumulation of time, jeans obtained today's perfect structure.
The exact date of birth of jeans is1May 20th, 873. On this day, the Patent and Trademark Office granted two immigrants, Levi Strauss and jakob davies, their work clothes patents. These overalls are made of a kind of denim, which will be reinforced when sewing. In addition, the classic jeans style uses brand-new copper buttons at the trouser pocket and trouser door. The idea was put forward by Davis, a tailor in Nevada, who was a customer of Strauss, who was then the owner of a small department store. Strauss hopes to meet the requirements of gold miners through this new trousers style, because gold miners often complain that their trouser pockets can't hold the gold particles they contain.
Because this kind of trousers with something to put is very popular, he had to apply for a patent for it soon, but in order to realize this dream, Davis still needs $62. After encountering difficulties, Davis came to Strauss's house for help. The shrewd businessman Levi Strauss gave him the money without saying anything, because he knew in his heart that, as Davis assured him, because this new work clothes had great economic potential, they would certainly make a lot of money.
No matter how clever these two businessmen are, they didn't expect their future income to be so much. Not only that, with the passage of time, the clothes they designed are no longer the clothes worn by people who specialize in rough work, but have begun to spread to other places. Finally, people all over the world put on this kind of clothes. From shepherds, workers and students to wealthy entrepreneurs, athletes, artists and members of the royal family, it can be said that it has now become the 20th century.
As levi Strauss said on its website, it's not that miners didn't wear pants made of coarse cloth before, but the latest thing is that the first batch of jeans used metal buttons. This is the real jeans that people all over the world see today. However, the first batch of trousers that were firmly sewn and welcomed by workers were named "denim tight waist overalls". Because 1960 didn't really call it "jeans". At that time, the generation who went out to work especially liked to call it that. At present, no one knows when the first pair of "denim tight waist overalls" was sewn and sold, because in the 1906 San Francisco earthquake, the company lost all its historical files. People can only be sure that it was on a certain day of 1873. It was 130 years ago. Levi Strauss didn't live long enough for his company to try its best to recover from the earthquake. He died a few years before the earthquake. Davis didn't live to that time either. Many years ago, he sold part of his shares.
If we look at the history of the company, it is not difficult to find that the popular 50 1 model is the continuation of the first batch of jeans produced by 1873. Later, various styles of jeans appeared on the market, but none of them were as popular as this brand. With the passage of time, many companies appeared after the company's patent period expired. Pants made of this fabric are also produced. At present, tens of thousands of factories in the world produce this kind of work clothes, and more and more people wear them. Especially after movie stars and singers put them on many occasions, jeans seem to be everyone's uniform. It is no exaggeration to say that men, women and children wear it, and there are not many denim clothes in any family's wardrobe. This shows its popularity.
Jeans are constantly innovating, and washed jeans, patched jeans, raw jeans and various denim tops can be seen everywhere in the market and on the street. Cowboy clothing generally gives people a firm, rough and energetic feeling, which is suitable for work and leisure. Although cowboy culture has been popular in the United States and European countries for many years, cowboy clothing is still a popular choice in other parts of the world today. According to experts, with the development of economic globalization,