On 20 18, Bonnie began to fully cooperate with Ali International Station. After the early exploration and study, the traffic accumulated rapidly in 2020, and the overall exposure and inquiry number of its three Jinpincheng stores all rose against the trend. As of July, the number of shop visits, the number of TM consultants and the amount of credit insurance orders increased by 49.54%, 42.25% and 1 16.79% respectively compared with last year, thus completing a gorgeous online "explosion".
In the "journey" of Bonnie's e-commerce development, there are several important time points, which are closely related to Ali:
"20 1 1, we opened the first online store in Ali's domestic trade platform; 20 13 settled in Taobao; On 20 18, the Jinpin Chengqi platform was officially launched at Alibaba International Station. "
Chen Longfei, director of Bonnie's foreign trade department, said that Ali International Station can bring more opportunities for businesses to show their strength, reputation, qualifications, exposure and drainage. "We have no experience in traditional foreign trade. Let's start with the B2B route. All the experience in this area can be said to have been' brushed' on Ali's platform. "
This is Chen Longfei's concentrated summary of the experience of the International Station in the past two years. "The company has no rigid sales requirements for us, and pays more attention to real progress and the absorption of advanced experience. Follow Ali, study, study and study again. This is our deepest feeling and experience in these two years. "
If foreign trade e-commerce is a large-scale "game", then the first step in learning is to understand the "rules of the game". "Scientific product selection, supply chain system management, exposure, inquiry ... almost all knowledge and practical skills are accumulated and sublimated in repeated transactions on international platforms. Moreover, the constantly updated products and services of the international station have also become a weapon for us to dream overseas. For example, targeted promotion services such as top exhibition and winning prizes have proved their value in actual operation and have been recognized by us. "
With the continuous increase of foreign trade practice, team building is becoming more and more perfect. "Foreign trade is a bridge, shouldering the heavy responsibility of communicating at home and abroad, and the team is the' special forces' above. However, the traditional foreign trade threshold is high, without the guidance of professional foreign trade professionals, the team started hard and took many detours. With the help of the cross-border consultants of the international station, we have gradually established a mature team, and the use of the international station is becoming more and more handy. "
Speaking of insoles, many people's views on them are still stuck in traditional functions such as comfort and deodorization. However, Chen Longfei said that insoles have long been a mature industry with high technical content and complete upstream and downstream chains abroad. "In the West, insoles are often closely linked with sports, medicine, correction and other fields. For example, in the United States, consumer correction insoles can be reimbursed by medical insurance. In the United States and Germany, there are professional orthopedic qualification examinations. "
In contrast, the development of insole industry in China has just started, and because of this, its prospect is extremely broad. "We are not only doing business, but also updating a healthy concept. Through Ali International Station, we will first do a good job in overseas markets and then' feed back' the domestic market, thus driving the mature development of the entire industry. "
In order to achieve this strategic goal, the requirements for products and brands are particularly strict. "Although the insole is very small, we can't take the marketing route of' skimming', patent war and price war. Only by concentrating on making' fast' money can we get short-term benefits. Only by mastering all technologies in our own hands, finding our own advantages and characteristics, and taking the road of high-quality brands can we achieve real long-term development. "
Bonnie's "small and wide" coincides with the original intention of "digital going out to sea" at Ali International Station. In the cooperation between the two sides, for Bonnie who has rich experience in domestic trade, the platform of the international station has brought their advantages into play. "For example, Ali's fast trade scene provides us with a good exhibition space and communication channels with consumers, so that we can directly copy the experience of the domestic trade platform and realize the' fast foreign trade' goal of fast order, fast delivery and fast delivery."
"For an industry, the first place belongs to one category and everyone else belongs to another category. Therefore, our corporate vision is the benchmark of the insole industry. "
Chen Longfei said that in order to achieve this goal, it is necessary to further strengthen cooperation with Ali International Station, actively participate in digital new foreign trade, and use various new marketing methods and marketing combinations to adapt to new changes and open up new situations.
"In June this year, we participated in the online trade fair of Ali International Station and made two live broadcasts. All the staff of the Ministry of Foreign Trade took the stage, which was a rare exercise for us. From this, we also felt the charm and strength of digital new foreign trade, and strengthened the motivation to join it. "
"The first' boots' of digital new foreign trade have landed, and we have stepped in with one foot. Only when both feet step on the solid earth can we truly strut and March forward. "