Functional beverage is a kind of beverage which reasonably matches the ingredients and content ratio of nutritional ingredients in the beverage to meet the nutritional needs of some special people. Different functional drinks are aimed at different specific groups of people, some need to refresh themselves after working overtime, and some need to replenish energy after exercise.
Development history of red bull
Red Bull was originally a functional beverage brand founded by Thai businessman Xu Shubiao ChaleoYoovidhya in Bangkok on 1966. Its products are often used by night shift workers, long-distance freight drivers or muay Thai runners as refreshing and fitness purposes.
1985, I work in P&G; Dietely, an Austrian businessman working in G Asia branch, decided to buy the formula and trademark right of this product out of his love for this drink and sell it to markets outside Asia.
He founded RedBullGmbH in Austria on 1986, and improved the formula of Red Bull beverage by adding carbonic acid, and turned it into a sparkling beverage for sale in Austria. Compared with the traditional refreshing drinks, Matthias packaged the products in a very popular and fashionable way, which won unprecedented response and was widely accepted by young people.
1992 red bull exported the Thai version of KratingDaeng to Hungary, a country other than Austria, for the first time, and then quickly expanded to the vast market of more than 100 countries.