The golden couple, who are famous in the entertainment circle as representatives across the literary and sports circles, and Tian Liang and Ye Yixi, who have two children, have always been representatives of happy families in the eyes of the public. With the popularity of "Where's Dad?", my daughter Sendie has become a new generation of cute little loli. The husband and wife also increased a lot of exposure, and advertisers followed …
In the early days, Tian Liang and Ye Yixi, a golden couple, spoke for a couple sailing in a clothing company. At the endorsement meeting, the husband and wife said that sailing is the most fashionable and passionate sport, which can best test the tacit understanding and coordination between the players.
Recently, they have been favored by Xiduoduo Group, the leading brand of coconut drinks, and the husband and wife have become the latest image spokespersons of the group. This coke is broken. It belongs to Sandy, a super fan of Xiduoduo. Tian Liang Ye Yixi even bluntly said that with Xiduoduo, this family will definitely be happier in the future!
CP2: Christine &; Charles
"You are my most important decision, and I would like to wake up next to you every day ..." The combination of Taiwan Province singer Christine and Chen Jianzhou was one of the most popular star couples in the early days. Five years later, this did not disappoint the public. It is really impossible to have a pair of twin sons who are happier.
On 20 14, Christine and Chen Jianzhou cooperated to shoot advertising photos for Cartier brand, and they showed off their happiness and envied others.
With the birth of Feifei and Xiangxiang, the couple once again took the milk powder advertisement of Wyeth S-26 Platinum 3.
CP3: Yao Ming &; Ye Li and his wife
The love and marriage between China basketball star Yao Ming and his wife Ye Li is a much-told story, which is very famous in sports.
Most of the advertisements endorsed by "Giant Couples" also have the characteristics of sunshine, safety and vitality. In the life insurance endorsement activities jointly participated by husband and wife, they staged a "love in the rain", which added a lot of color to the whole endorsement activities. This endorsement not only shows their close relationship, but also plays a great role in the promotion of products.
CP4: Articles &; Ma Yili
Before the "see you on monday" incident came out, the article has been sought after and loved by the majority of female audiences as a "good man", which has become a model for female audiences to ask for husbands, and it has also made the article and Ma Yili couple gain many advertising endorsements.
When it comes to articles and Ma Yili's advertisement for CP, the first thing that comes to mind is the advertisement of Shanghai Volkswagen's new Touran beginning with 20 1 1. As the spokesperson of the new Touran, the article and Ma Yili's love image at that time were like a happy family, which was very consistent with Touran's positioning as a family MPV. At that time, the words in the soft article of public relations were still in my ears-"Can a sister-in-law relationship with a difference of 9 years reap a beautiful love? The article and Ma Yili gave a firm answer with their stories. "
However, the contrast between reality and human beings gives advertisers a slap in the face. The article and the news of Yao Di's 20 14 extramarital affair shocked the world. Although the article and his public relations team tried their best to deal with it, the healthy image of the article was immediately overthrown. Brand enterprises endorsed by them, such as Kuba Shopping Network and Zorro Shi Jia Clothing, have been ridiculed by netizens.
The endorsed Touran automobile also had a dramatic "recall incident" in June this year.