For example, Uncle Mo, who pays attention to the sense of life ceremony, Luo Jiapo, who has six abdominal muscles and is full of girls' hearts, Cai Yunen, a 98-year-old grandmother who eats food, and so on.
Although the main force of short video platform is still young people under the age of 35, the rising speed of middle-aged and elderly people should not be underestimated. Compared with young people, middle-aged and elderly people have relatively abundant time, strong spending power and high demand for spiritual entertainment. Their participation is bound to bring a different breeze to various short video platforms.
How hot are middle-aged and elderly people?
In Tik Tok, it is not uncommon for the elderly to have a huge scale of more than 5 million. Uncle Mo's fans have exceeded 654.38+03 million, "Aunt Luo" 6.88 million, "Grandpa Yao Yang" 665.438+00,000 and "Cai Yunen" 5065.438+00,000. These accounts featuring grandparents performed well in Tik Tok.
Most of them are ordinary people, even so ordinary that they are ignored by society. Unlike the young KOL, there is no professional training and no excessive commercialization. These grandparents who love cocoa just appear on the mobile phone screen in their true colors, showing their real life state. On the contrary, it is this taste of returning to nature that makes fans have a strong sense of substitution and can't help but think of their elders.
? Do middle-aged and elderly people with this kind of energy and idea make their own Tik Tok?
We studied these increasing accounts of middle-aged and elderly people. It is not difficult to see that some accounts were taken by the granddaughter, grandson and children of the elderly, and some accounts, such as that uncle, were mature. The participation of companies and institutions has accelerated the incubation speed of elderly network celebrities and greatly improved the content and operation of this field.
There are also some accounts such as "gunner Zhang Daye", "naughty grandma Chen", "VK doesn't worry about grandpa", "aunt has style" and "fashion grandma group" all from institutions.
What do you think of your grandparents?
Dress simply, don't wear makeup, just sit in front of the TV and gather in the corner of the park. your's family will be short, and life seems to be endless repetition ... This life is endless.
Interesting, young people will be afraid of getting old and resist the old life.
However, is this the only way of life for the elderly? Of course not. You can see more possibilities in Tik Tok.
Wash your face with warm water, shave, apply skin care products, choose a suitable suit, wipe your shoes with a brush, and take crutches. This is all the preparations for Grandpa Beihai before the start of the day.
Work. Netizens found that life can be so ritualized. This kind of ceremony has developed some young people's aesthetic ability and made them yearn for elegance and aging.
"Auntie has Style" and "Fashion Grandma Group" also broke people's inherent cognition of middle-aged and elderly people, which made people shine. Attracted the attention of a large number of young people. These young people will wonder whether they can be like these fashionable and interesting grandparents who understand life in a few decades.
Teenagers are busy growing up, while middle-aged people are busy with their careers and families. What should the elderly be busy with? The ideal old man should be weather-beaten and indifferent, happy and detached. Grandma Cai Yunen and Grandpa Yao Yang of Tik Tok are such old people. This article takes Grandma Cai Yunen as an example.
"People are not unusual when they are young, but they can be chic for a lifetime." Anyone who brushes a 98-year-old grandmother to eat on Tik Tok will make such a sigh.
I was a Chinese medicine doctor when I was young, but the nature of a little girl in Chengdu is still indelible. She likes food, beauty and play. The new year's wish is to have a bunch of incense, and drink a little wine when the coke burger is cooked. In addition to delicious food, another reason why Grandma Yu is sought after is the unchanging golden sentence:
Ask him what he wants, "Let's go out and get high tomorrow."
It is said that it is not good to eat too many snacks. "If I don't eat it, it will be bad. I am so old. "
I was told that I was invited to star in a movie. "Go, don't be afraid of anything. Anyway, everyone is scratching their skin. "
I was told by my granddaughter not to drink. "I want to drink white wine, and beer must not be intoxicating."
Be praised as cute by netizens. "I just look good, from young to now."
......
For young people, Grandma Yu not only instilled the longevity secret of "having enough to eat and not taking things to heart", but also confidently sang "I guess I can be on the news when I am old, because I love eating too much".
The most popular online celebrity market for the elderly is because these elderly people have the following characteristics: truthfulness, frankness, closeness to the people and uniqueness.
? We look very interesting and yearning, but we also have some concerns.
Being old and limited by physical conditions, online celebrities, an old man, can't bear the same workload as young people. Fast pace and high intensity are serious losses to their health. However, the update frequency is slow, and it is facing the crisis of losing fans. The contradiction between the two cannot be reconciled.
You can still record your life account. Don't worry about missing the schedule or falling fans. People in online celebrity organizations will worry about the loss of fans. There is an old online celebrity account in the fashion industry, which stopped shooting after half a year, only because the protagonist of the short video is an elderly grandmother, and because of poor health, it can only stop shooting.
Online celebrity accounts for the elderly are increasingly favored by businesses and advertisers. This paper analyzes the shop windows and advertising videos of six popular accounts with commodities, such as Aunt Luo, Grandma Kang and Shaanxi Old Bridge, and finds that clothing, food and cosmetics are the three most popular categories. Among them, "Luo Jiapo" has shown a high appeal regardless of online products, offline products, APP and big brand skin care products.
We yearn for the life attitude of these middle-aged and elderly people and network celebrities, and hope that they will be healthy and have been living such an exquisite and optimistic life.