I wonder what kind of city you are in.
First of all, gyms develop best in first-class cities. A certain level of consumption will promote the development of your industry.
Secondly, site selection is very important. I suggest you make a conspicuous door or advertise neon lights to let more people see the existence of your library. When one day he or his friends want to practice yoga, he will say where there is a yoga studio, which is a long-term effect and very effective. Transportation should be convenient, preferably around the community or shopping malls.
There is also consumer awareness of yoga. This needs to be developed slowly.
You said that 90% people around you don't know about your yoga studio, so it's impossible to sit back and relax and enjoy the success. If you can, do media advertising, and so can paper media. If conditions are limited, distribute leaflets and coupons in densely populated areas.
The facilities and equipment in your library are also very important. Hardware is the first impression, and it is also directly linked to the price of your membership card. Software is also the key point for teachers' qualifications to leave customers. If a group of old members renew their cards regularly, the atmosphere in the museum will change greatly. The service should be comprehensive and meticulous.
The curriculum needs to be investigated, mainly the existing members. According to their schedule. After adding new members, they will also add classes as needed. Even if there are only two people in a class, there will be classes. Accumulate slowly, not in a hurry. Adjust the course after the membership is stable. If conditions permit, the more courses the better.
I'd like to know what the sales situation is there. A good salesman can know what kind of service a prospective member needs at the first sight, so as to prescribe the right medicine. The turnover rate of my customers is very low, except for some people who are interested in exploring.
In addition, we can engage in some activities, such as outdoor yoga in spring, which has a good publicity effect.
I didn't know I wrote so much gorgeous. I hope it helps you.