The industry suffix of the store name refers to the industry and category where the store is located. The industry suffix is a sign to identify the business scope of a store, but it is not necessary to add the industry suffix to the store name. You can add words that imply or represent the industry in the name of the store in the right way. Some shops do not indicate their main business in their names, so it is difficult for consumers to see what they are buying from their names. Adding an industry suffix can explain it.

The suffix of the store name usually indicates the direction in which the store is engaged, and the store name also needs to meet three characteristics:

1. It should have consumption characteristics, and the name of the store should not be vague. We should not only pay attention to the easy-to-understand and catchy points, but also reflect the management style of the store.

2. It should be rich in cultural connotation and profound in cultural connotation, which can better reflect the quality level of shopkeepers and be easily accepted by customers. This is especially important for shops that are relatively individual and engaged in culture-related industries. We must consider the cultural connotation of the store name from many aspects and angles, such as history, culture, product characteristics and so on.

3. According to the name, paying attention to the name refers to three factors, one is to conform to the reality of your business project, the other is to conform to your business strength, and the third is to consider the name in combination with the actual situation of the local consumer market, so that the name taken out can be recognized by consumers.

4. The industry features are obvious, and the name of the store is more important to reflect the industry features of the store, including business projects and business styles. In other words, the name of the store should let customers know what you do as soon as they see the name. Take "hero lamp" as an example, the effect is not as good as "brilliant lamp" or "lighting".

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