"Yilian" is the first brand of Korean Yilian Company. Attract young men and women over the age of 20, pursue the leisure sports dress style on American university campuses, and fully show the lively, athletic and healthy mental outlook of contemporary youth. Before entering Chinese mainland, this brand of clothing has been exported to the United States, mainly for American college students. Brand logo is a cute little bear dressed as a college student, holding a handout or a book in his hand, or carrying a backpack, wearing a baseball cap, plaid shirt, khaki pants and basketball shoes. The little bear is human. The monochrome plaid shirt of clothes-in-love dress is a classic dress worn all year round.

Since 1980 was founded by Korea Yilian Group, Scofield (senior casual wear for men and women), EBLIN (mature fashion underwear), ROEM (women's wear), TEENIE WEENIE (casual wear for men and women), BODY POPS (girls' fashion underwear), PAW IN PAW (children's wear) and SCAT (children's wear) have been introduced in the course of business development.