Recently, according to overseas media reports, Great Wall Motor is about to launch a brand new high-end new energy brand. The brand's code name in the Great Wall is "SL Project" and its Chinese name is tentatively "Salon Automobile". Its first model will be a high-end pure electric SUV product, or it will be the standard Weilai ES8.

It is reported that Li Peng, founder of Dou Xian Intelligent and Digital Executive of Great Wall Motor, is the chairman of the Great Wall High-end New Energy Brand Program. He also implicitly confirmed this news when he attended the event in Beijing recently.

It is worth noting that relevant reports mentioned that the project will be invested by Great Wall Motor and adopt a diversified financing structure. In the future, the products will be manufactured by Great Wall Factory, but they will remain independent.

In the development plan before Great Wall Motor, new energy vehicles are more like a last resort to deal with the "double points" policy. Since the establishment of 20 18, its Euler brand has mainly been oriented to the B-end travel market, producing the familiar A0-class electric vehicles.

However, after several years of development, the changes in the market situation have obviously made the Great Wall pay more attention to the new energy market. In the month of this year 165438+ 10, Euler sold a total of10,592 new cars. Several products, such as Euler Good Cat, have also become the highlight products in the domestic new energy market this year.

At present, the polarization between high-end models and low-end models in the domestic new energy market is becoming more and more obvious. Traditional automobile manufacturers have also begun to seize the opportunity and announced their own high-end electric brand plans.

From Lan Tu in Dongfeng to the independence of Guangzhou Automobile Aian, from SAIC to Ali to build smart cars, and then to Changan, Huawei and Contemporary Ampere Technology Co., Ltd. to jointly build brand-new high-end brands, the joining of the Great Wall will undoubtedly make the high-end new energy market segment more and more lively.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.