1.？ The difference between Korean cosmetics and other cosmetics (Japanese cosmetics, European cosmetics, domestic products) is that it uses natural plants and flowers, volcanic ice springs, fruit granules, precious Chinese medicines and other ingredients as raw materials to distinguish it from other categories.
2.？ The advantages of Korean makeup are cost performance, reasonable price and visible effect.
3.？ Self-purchasing channels, such as studying abroad, immigration, tour guides, etc., highlight the authenticity and reliability of the supply.
4.？ Different from other similar purchasing, the delivery is fast, with receipts and cash on delivery, which is genuine.
5.？ Covers the brand, update frequency and new time.
6.？ Order purchase method (support WeChat transfer, Alipay, etc.). )
7.？ Call on friends around you to forward friendship and expand their influence.
8.？ When purchasing, cooperate with on-site pictures, receipts and various commodities to enhance credibility.
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1. Usage: The article was posted on the official account of WeChat: Cat Looking for Bonded Warehouse.
Second, the creative direction: in-depth understanding of the current Korean makeup knowledge, skin care trends, and understanding of Korean skin care products.
Third, the effect: Copywriting can increase the number of fans of WeChat official account of Cat Treasure Warehouse WeChat and attract more users' attention. The bonded warehouse for finding cats is a mobile social e-commerce platform, and the copywriting needs to be cleverly implanted into the products of the bonded warehouse for finding cats as the diversion channel of WeChat Mall.
Fourth, style tonality: with the cat's story-seeking bonded warehouse, it has individual opinions and focuses on emotional tonality.
5. Copywriting requirements: It needs to be pure and original, in line with Internet thinking (online hot words can be used appropriately), and it is an article type that young people, skincare experts, post-80 s and post-90 s who like beauty and skin care like reading and can cause sharing and dissemination. The number of words is about 600- 1000 words, and the pictures and texts are combined.
Korean makeup purchasing promotion, attention, women, white-collar workers. Consumption of high-end people in life. Seize some high-consumption female groups for promotion.
First of all, Korean makeup is the pursuit of beauty lovers. Since beauty lovers pursue Korean makeup, they must have a certain brand awareness. This popularity is best advertised by celebrities, and it is best to use soft advertisements endorsed by celebrities. Secondly, there should be sales channels that are familiar and used by the majority of "beauticians", that is, they should appear in hot spots and online celebrities, which is the so-called "rubbing hot spots". As long as it is well-known and known by many people, it can truly achieve the goal and purpose of buying.
First: brand label
Second: customer portrait (customer base)
Third: the field of use
Fourth, the era of online celebrities is close to online celebrities.
Fifth: service experience
Sixth: exclusive channels of cooperation
Korean makeup lies in women's psychology of pursuing Korean makeup. Copywriting should highlight the price and examples of Korean cosmetics, which has highlighted the advantages between price and effect compared with other cosmetics.