Kao was founded in 1897, which was originally a company mainly producing sanitary products such as toilet paper and diapers. Today, Kao has become one of the largest consumer goods companies in Japan, and its products cover personal care, household cleaning, cosmetics, medicines and other fields.

Kao enjoys high popularity and reputation in the Japanese market, and its products are famous for their high quality and safety. Kao's cosmetics series are very popular, especially its facial cleanser, mask, lipstick and other products, which are mild and non-irritating, and are well received for their suitability for Asian skin. Kao is a famous brand in Japan.

Kao, as one of the representatives of Japanese brands, adheres to the brand concept of "high quality, safety and reliability" and constantly innovates and develops new products to meet the needs of consumers. At the same time, Kao also pays attention to environmental protection and social responsibility, devotes himself to producing environmentally friendly and sustainable products, and actively participates in social welfare undertakings.

Kao brand concept

Kao not only pursues the performance and function of products, but also strives to create high added value that provides a lot of comfort and convenience. Among them, there are both products that are loved by consumers of all ages and products that rely on innovation to open up new markets.

Kao was established on 1887. Kao's predecessor was the western grocery store "Nagase Store" (Huajian), which mainly sold American soap, Japanese soap and imported stationery. Kao was founded by Fururo Nagase. Kao products involve more than 600 kinds of cosmetics, mostly polymer chemicals.

The above contents refer to Baidu Encyclopedia-Kao.