With the development of Internet and network communication technology, people's interest in traditional pictures and characters gradually began to decline. At the same time, the self-media mode of short video came into being. People can do a lot of things from the media through short videos, which enriches many people's daily lives at once. The number of users of short videos will exceed 800 million. With the increasing demand for short videos, the functions of short videos are becoming more and more abundant. It can be social, e-commerce, entertainment, video commentary and so on. Short videos have also become the mainstream of mobile entertainment.

While people are pursuing a short and fast pace of life, they also begin to pay attention to improving the quality of life. The emergence of short videos just meets their needs. They will use their own fragmentation time to obtain useful information resources from short videos. The longest time of a short video will not exceed a few minutes, and some short videos will only last for tens of seconds. Based on this feature, we can watch them anytime and anywhere.

At present, although the number of users and views of short videos is very large, it is meaningful for short videos to be recognized by everyone. However, the only problem with short videos at present is the content. Nowadays, the content of short videos tends to be entertaining, paying more attention to selling goods by handsome guys and beautiful women, commenting on current food events and so on. There are few short videos with nutrition content, and there are still few contents with knowledge education, such as history and education courses. Perhaps this is a necessary stage of development, and short video education courses and knowledge learning will be popular in the future.

Although short video has its advantages, it also has its disadvantages. Short videos will reduce people's concentration. Everyone knows that people's concentration will affect their way of thinking and the state of study and work. The concentration time of a one-year-old child is about 15 second. The attention of normal adults is about 1 hour. The development of everything has two sides. If treated reasonably, there will be better development.