In fact, live broadcast with goods has spawned many excellent anchors. These anchors have also changed their lives through live broadcast with goods, and some even directly reached the peak of their lives. Nevertheless, the live broadcast goods industry has not been effectively controlled, which has also led to a large number of deceptive information in related industries. Viya's problem is just the tip of the iceberg. In fact, the whole live broadcast industry is in a mess.

First, what is this thing?

This is a news about live broadcast. We all know that Viya is the big anchor of the live delivery circle. When Weiya recommended low-fat bread to fans, she said it was low in calories. However, after consumers bought this bread, they found that Viya lied about the calories of bread when introducing this bread, and the actual energy of bread was 40% higher than that advertised by Viya.

Second, Weiya is caught in a crisis of public opinion.

This is not Viya's 1 incident. Viya also had a false live broadcast with goods before. I'm just an ordinary consumer. If we talk about this issue from my standpoint, I think an anchor with live broadcast should fulfill the responsibility of bringing goods, at least be responsible for his fans, and maintain a zero tolerance attitude towards fakes.

Third, the industry of live broadcast with goods also needs governance.

The reason for saying this is mainly because the live broadcast of false sales with goods is not once or twice. For example, Gazi had been selling 9.9 yuan's foreign wine online before, but no one with a little common sense would think that such wine belongs to real wine. But even so, similar cases happen every day. I think we have no problem in developing the live streaming economy, but at least we need to ensure the legitimate rights and interests of consumers and strictly control these deceptive behaviors!