Simple graphics and text are the most typical H5 theme pages in the early days. ? Figure? The forms are ever-changing, which can be photos, illustrations, gif, etc. Through simple interactive operations such as turning pages, it plays a role similar to slide transmission. The test is the high-quality content itself and the ability to tell stories.
The case of Didi taxi is a typical simple graphic H5 special page, which is strung together with several picture stories. Simple and powerful vision, full-screen black and white photos, dotted with Didi's brand orange. Every time you switch a picture, the text will gradually fade out, without other forms of interaction, so that the audience can focus on the content and shape the positive energy image of the brand through the real connection between strangers.
2. Gifts/greeting cards/invitations
Everyone likes the feeling of receiving gifts. Grasping this kind of psychology, the brand has launched various H5 forms of gifts, greeting cards and invitations, and achieved the purpose of brand promotion imperceptibly by enhancing users' goodwill. Since it is a gift, creativity and production are the key points.
3. Q&A/Grading/Testing
Q&A H5 pages are also common. Take advantage of users' thirst for knowledge and exploration, choose all the way and see what the final result is. A clear clue is necessary, and the final result page needs to be reasonable and not abrupt. It would be great if it could be supplemented by colorful visual and copywriting to weaken the boring feeling of answering questions.
play games
From where? Peripheral nerves of cats? 、? See how many colors you have. Wait for a simple game before going to Durex? One night, Jiro? (that is, the cottage version? Don't step on the white square, okay? ) and other brands are embedded in games. H5 games were once popular in the circle of friends because of their simple operation and strong competitiveness, but the lack of creativity and homogenization led users to get tired of brainless games. If the brand wants to spread successfully in the game, it needs to make more efforts in gameplay and design.
The above is Bian Xiao's related sharing of common expressions on H5 pages. I hope it will help everyone. If you want to know more, please pay attention to this platform.