In fact, I have to say that it is really necessary for iQiyi to apologize for the midnight milk pouring video. On the one hand, this bad public opinion effect will inevitably affect the reputation of iQiyi, and on the other hand, it is because the piracy incident itself does not conform to the mainstream values of society, and it is precisely because of this that it has been resisted by the whole people. On the other hand, with the continuous expansion of the incident, it is bound to have a negative impact on love, and it is precisely because of this that iQiyi apologizes. It is indeed conducive to self-examination, on the other hand, it will also show the public an attitude, strengthen the supervision of variety shows, and earnestly establish correct values, so we can look at iQiyi's apology from the following aspects.

1, because the piracy incident has a great social impact, iQiyi will choose to apologize late at night for its image public relations. In fact, I have to say that the milk dumping incident itself has indeed had a negative impact on society. It is precisely because of this that the official of iQiyi really chose to apologize late at night for the need of public relations. For us, this also reflects the responsibility and responsible spirit of iQiyi.

2. It must be said that some variety shows of iQiyi did have accidents, and piracy itself violated the mainstream values of society and had a negative impact. In fact, I have to say that Iqiyi did have a bad influence on the society, and it also made people feel disgusted with some variety shows, so it is precisely because of this that the apology is also to save their reputation and to establish a correct value orientation, so such an apology is also necessary.

3. Because the variety show has caused quite a storm, and some viewers will also point their finger at the variety show of iQiyi, so they will choose to apologize in order to safeguard their own interests. In fact, I have to say that the arrival time has really caused a great storm, and because of this, the negative value brought by the public to variety shows has aroused people's disgust. Therefore, the official of iQiyi also recognized the impact, so it will choose to apologize late at night, which is also to respect users and retain users' needs.

In fact, I have to say that the milk dumping incident did have a bad influence, and it was against socialist values. Therefore, it is precisely because of this that an official apology is indeed the need of public relations. On the other hand, in order to maintain the user's mood, they will choose to apologize, which shows the official attitude of iQiyi.