Suppose a furniture company posted such a passage on facebook: Malone went crazy and was killed by Jon, the "just brother"? With the picture of Game of Thrones.

Don't you think it's a little puzzling? Can a furniture company sell its own products if it doesn't publish content related to its own products? Can you increase sales?

But it can also be understood that the hot topic in recent TV series is the happy ending of Game of Thrones. This topic just allows you to establish contact with users and let them know that you are one of them.

Continue to publish content dynamics unrelated to their own products, such as shooting a video of global ecological civilization construction, just like Assam's recent "Good Mood Exploration" video with discovery Discovery Channel. Beautiful scenery, simple folk customs and nature are integrated into one, conveying a pure natural, green and healthy message to everyone.

Release the content dynamics again, with short video: shoot the selection of materials for making furniture, the content of making technology, etc. From outdoor ecological environment to display of manufacturing technology. In this way, we will send you green, healthy and high-quality information.

Just like the above scenario, try to tap the user's interest step by step and lead the topic to the part where the other person and you have common interests. Create posts that are relevant or interesting to users, so that users are willing to interact with you and share your content.