20 12 Competition Wonderful Butterfly Change

On 20 12,65438+1 0,1,Frinka officially signed Fish Leong as the brand image spokesperson, which started the strategic upgrade of Frinka's brand and expanded its influence in the cosmetics market in China, laying a good foundation for the construction of Frinka's new image in 2012. At the same time, the TV advertisements of Frinka White Cream and Frinka Perfume Water made a new appearance, and cooperated with Hunan Satellite TV, CCTV3, CCTV8, Jiangsu Satellite TV and other film, print and online advertisements to spread in all directions, and were awarded the title of "CCTV 20 12 Variety Alliance" to enhance brand awareness in an all-round way.

20 12 in March, Franlinka took aloe as the product concept and Kiss, one of Fish Leong's representative works, as the series name, and launched the Fish Leong commemorative edition "Aloe Kiss Hydrating Series", which was put on the market in full dress. Leading technology, professional quality and product selling points directly hit consumers' skin care psychology, which triggered a sales frenzy everywhere.

On July 30th, 20 12, the new Franlinka plant listing meeting and Fish Leong meeting with the theme of "Butterfly Change 20 12 in China, East Hunan" was grandly opened in Guangzhou Huadu Huaju Grand Hyatt Hotel, which staged a visual feast of perfect integration of personality and moisture, shining in midsummer! In order to spread the plant fragrance skin care for half a year, the mysterious veil was unveiled.