Keywords with large search volume and great competition;
Keywords with large search volume but small competition;
Keywords with small search volume and small competition.
In other words, keywords should be selected according to the rules of search engines, customers' search habits and the popularity of keywords.
First, improve the value of keywords in search engine marketing, pay attention to people's search behavior and select keywords under the guidance of customer search.
1. keywords with great competition and large search volume should be done.
2. Long tail keywords to be done
The daily search volume of long-tailed keywords is relatively small. Usually, long-tail keywords win by quantity, and the same effect as popular keywords is achieved through the accumulation of quantity. The ranking of long-tail keywords is very easy to obtain, and long-tail keywords are very valuable. The purpose of long-tail keyword searchers is clear, and it represents high-quality traffic.
3. Don't let go of the surrounding keywords
Synonym keywords, synonym keywords, these words may lead you to a small competitive situation, and at the same time improve the relevance of web content, so don't think they are useless.
4. Avoid meaningless competition