Compared with the market, there is no question of whether there is a market. There is always a market for good products. Amway has only been in China for 10 years and in the world for 50 years, so there is still a market.
It is reported that there are 2,000 direct selling enterprises in China. Last year, the turnover of the direct selling market was 25 billion, of which Amway 170, leaving the rest aside.
The industry of direct selling is also a new thing, because the Direct Selling Law has just been enacted. In foreign countries, direct sales account for 70% ~ 30% of the total merchandise, while in China, direct sales only account for 1%. Because China wants to join the WTO, it must open the direct selling market (stipulated by the World Economic and Trade Organization), so direct selling has just been launched. If China develops in a foreign way, China will sell directly in the next few years. One more thing, only people who go bankrupt in traditional industries in the world will not go bankrupt in Amway, hehe.
1993 Amway Company issued a stock "Amway Asia" overseas, namely "Amway Asia Pacific". At that time, it was used to open Amway China to raise funds. Later, investors (these investors didn't do Amway, but just bought shares of Amway) invited three major economic securities analysis companies in the world to analyze the shares of Amway Asia Pacific on Wall Street to see if their investment was worth it. The results are analyzed. According to the report, "Amway's market in China will be the largest in the world in the next 10 year". Many people didn't believe it at that time. Securities company analysts summarized three conditions for becoming the largest market: 1. In the next 50 years, developing countries will solve the problem of food and clothing, and well-off countries will, 2. A country whose national economy is improving steadily. Countries with gradually popularized national higher education level have also analyzed why it is 1. Because only developing countries will have the demand for opportunities, those developed countries in Europe and America already have good conditions, so there is no need to look for opportunities. Only when the national economy develops steadily, people will consider nutrition, health and beauty. Only when people's quality is improved will they think about their future development. This is the analysis of experts before Amway entered China. Of course, in ten years, by the year 2000.
Remind the landlord again that when choosing industries and companies, we should choose trend industries and trend companies. In economics, one of the characteristics of the so-called trend companies is to retain the main talent companies, not the population. Talent and population are two concepts, and there are good and bad commodities. It is not a good company to accept Amway's eliminated goods.