1. One jiaozi sells 6 yuan. Is this to cut leeks or seize the high-end market? Everyone is familiar with the clock that made his fortune by selling high-grade ice cream. After successful marketing in the ice cream industry, Zhong turned his attention to the jiaozi industry this time. Judging from the products on the shelves of its flagship store, the prices of these seemingly indistinguishable jiaozi brands are generally higher in jiaozi, and some can even reach the unit price of 6 yuan. You know, at present, the more expensive shrimp dumplings are only 1.25 yuan.
Although Zhong has adopted various ways to market his jiaozi and promoted it through Xiaohongshu and its APP, the effect is not very good. Judging from the current sales situation, Zhong has suffered from Waterloo. Many netizens said that "my leek is not suitable, and capitalists can't cut me."
Second, having tasted the sweetness of high-end ice cream does not mean that success can be replicated. In fact, Zhong's failure is obvious. After all, it is not profitable to take the high-end route for foods that are frequently consumed like jiaozi. Even if their quality has gained a good reputation, it is still difficult to develop in this market for a long time. For medium and expensive dumplings, people who can afford them every day may not eat frozen dumplings every day. It is better to use this money to order a better takeaway. Consumers who value cheap jiaozi will not consider buying such expensive jiaozi. Because of this, the high-end dumpling products in China are destined to be a niche and can't get much benefit from it.