(1) China Central Television (CCTV for short in English and CCTV for short in Chinese) is a national television station of the People's Republic of China, and a national vice-ministerial institution, which was established in May 1958. It is a news media organization and ideological and cultural position in China, with multiple functions such as news dissemination, social education, cultural entertainment and information service [1]? .

(2) CCTV, formerly known as Beijing TV Station, officially started broadcasting on September 2nd 1958, and was renamed CCTV1978 in May [2]? . 1996, its online media CCTV was established and put into trial operation, and it is one of the websites of Chinese information in China [3]? .

(3) In 2004, CCTV launched a digital pay channel [4]? . In 2007, CCTV launched the mobile media channel, and then opened the IP TV channel [5]? . In 2009, China Internet Television (CNTV), which was revised from CCTV, was officially launched [6]? .

(4)2065 438+00 In addition to the news center, art centers, overseas centers and other centers were changed to channel system, and large-scale program production centers and program procurement centers were established [7]? . 20 13 CCTV news client officially launched [8]? . The video material released on 20 15 has been adopted by nearly 1700 video channels in 92 countries and regions around the world [1]? .

(5) In 20 1 6, China International Television (CGTN) was launched, including 6 TV channels, 3 overseas branches,1video news agency and new media cluster [9]? .

(6) In 2006, CCTV ranked 4th among the top 500 world brands [10]? . In 20 10, it ranked in the top ten of the top 500 Asian brands [1 1]? . On June 22nd, 20 16, according to the analysis report of "China 500 Most Valuable Brands", CCTV ranked 8th in the total list, with a brand value of 2.0185.3 billion yuan, an increase of1.6% [12]. ; On February 26th of the same year, 13, the 13th Top 500 World Brands list was announced in new york, USA, and CCTV made the list? .