If the upcoming "National Sixth B" is the fuse of this price war, then the fatigue of the joint venture brand that once assumed the heavy responsibility of Dongfeng Motor sales has fueled this fire.
How to transform independent innovation into new kinetic energy for enterprise development? It is the most realistic proposition in front of Dongfeng Motor.
On April 10, 2023 Dongfeng Motor Brand Spring Conference and the 7th Science and Technology Innovation Week opened in Wuhan, releasing three major technology brands. You Zheng, deputy general manager of Dongfeng Motor and member of the Standing Committee of the Party Committee, said that Dongfeng launched the "Three-year Action of Transformation and Upgrading" this year: the goal is to electrify the new model of Dongfeng's main independent passenger car 100% by 2024; By 2025, the sales ratio of Dongfeng's self-owned passenger cars and joint venture brands will reach 1: 1, with 2 million vehicles each, of which new energy vehicles account for 50% of self-owned brands and 70% of self-owned brand passenger cars. "
Release three major technology brands
At the press conference, Dongfeng Quantum Intelligent Electric Architecture, Mach E brand of new energy power and technology brands of "Dongfeng Hydrogen Ship" released by Dongfeng Motor were the focus of this activity.
First of all, Dongfeng Quantum Architecture is a fully digital and highly extensible mechatronics architecture, which can achieve the same matching between products and building blocks, and has the freedom of pure electricity, extended range and plug-in, the freedom of front drive, rear drive and four-wheel drive modes, the freedom of small, medium and large sizes, and the freedom of car, SUV and MPV styles. Of course, it is also very eye-catching in some key data, such as battery life exceeding 1200 km, battery replacement in 90s, super fast charge of 800V, energy supplement of 300 km in 5 minutes, and low energy consumption per 100 km1/kwh.
Dongfeng quantum architecture is also equipped with a battery "fire prevention system" and a full-stack self-developed integrated thermal management system, which can achieve no fire under extreme high temperature conditions and is not afraid of low temperature cooling. At present, Dongfeng Quantum Architecture has completed the layout of a full range of products, and will build a 16 vehicle matrix in the future, reaching the annual production and sales scale of 1 10,000 vehicles.
Secondly, Dongfeng Motor released the Mach E new energy power brand. "E" stands for electric drive, high efficiency, energy saving and environmental protection, and is mainly composed of three product platforms: electric drive, battery and energy supplement. With the release of Mach E, Mach Power has fully covered three major fields: energy-saving power, hybrid power and pure electric power.
Among them, Mach electric drive adopts carbon fiber coated rotor technology, and the speed can reach 30,000 rpm. Self-developed SiC controller, the highest efficiency of the system can reach 94.5%. Mach battery adopts CIS efficient grouping technology, with grouping efficiency exceeding 80%, system energy density exceeding 300Wh/Kg, and vehicle CLTC cruising range exceeding 1 200 km. This technology not only adopts L300 standardized hard-shell battery design, but also passes the rigorous 20mm depth needling test in the industry, and can reduce the battery temperature by 80℃ within 1 min. In terms of fast charging, it can be charged for 5 minutes and has a battery life of 300 kilometers, which solves the industry pain point of power batteries.
On the power exchange track, Dongfeng Motor pioneered the T-shaped rotary power exchange mechanism, flexible positioning structure and long-life liquid-cooled power exchange interface. It only takes 90s to complete the power exchange and realize the service life of 10000 times or more. On another charging track, Dongfeng Motor has mastered 3+X global charging technologies, including AC charging, DC charging and super fast charging which have been mass-produced, and advanced charging technologies such as wireless charging, automatic charging, V2G and solar charging which are under pre-research.
Thirdly, the release of "Dongfeng Hydrogen Boat" hydrogen power brand has also attracted strong attention from the outside world. According to reports, this technology can provide customers with ultra-environmentally-friendly, ultra-efficient, ultra-safe and ultra-durable full-reactor hydrogen energy solutions for low-carbon travel. Driven by application scenarios, the brand has three hydrogen power platform products, namely 70kW, 150kW and 350kW, covering 20kW-350kW power, which can meet the demand of selecting series models for passenger cars and commercial vehicles.
At the same time, "Dongfeng Hydrogen Ship" also includes two sub-brands of Dongfeng hydrogen battery system and Dongfeng hydrogen core fuel cell stack. In addition, Dongfeng hydrogen independent fuel cell system consists of hydrogen supply, gas supply, hydrothermal management and other systems. A highly integrated development mode is adopted, and technologies such as the connection of stack and high-voltage devices, efficient energy recovery, waste heat utilization and high dynamic response are equipped to form a gas, water, heat and electricity collaborative control system, with a system efficiency of 63%. In the hydrogen cycle, the hydrogen utilization rate is as high as 98%.
Dongfeng hydrogen core autonomous fuel cell stack is composed of membrane electrode, bipolar plate, catalyst and other core components of the stack. It not only builds the commanding heights of fuel cells, but also overcomes extreme weather and environment and improves durability and safety.
After years of hard work, Dongfeng Hydrogen Power Technology has created five advantages: First, it has successfully developed the first full-power fuel cell passenger car in China; The second is to take the lead in completing the first 70MPa loading collision test in China; Third, in 2022, he won the first prize of scientific and technological progress of China Automotive Engineering Society; The fourth is to obtain the first full-power fuel cell passenger car license of China brand; Fifth, by the end of 2022, there were 298 invention patents in the field of hydrogen energy, ranking first among domestic OEMs.
This change began two years ago.
In order to promote the development of new energy and intelligent driving, Dongfeng Motor released the "Dongfeng" plan and the "Leap Action" of scientific and technological innovation as early as 202 1.
After two years, Dongfeng Motor has built three electric platforms in platform development: M TECH Warrior luxury electric off-road architecture, Dongfeng quantum intelligent electric modular architecture, and DSMA multi-energy low-carbon energy-saving modular architecture. In the field of commercial vehicles, the electrification platform of medium and heavy trucks and light trucks has been built, which has become the forerunner of commercial vehicle electrification.
In terms of power route design, Dongfeng Motor has created a technical route of hybrid power, pure electricity and hydrogen energy. Among them, Dongfeng Mach Power Brand, as an important part in the field of Dongfeng Motor Powertrain, is well known to users. While enjoying driving pleasure, it also leads the industry in energy consumption.
In addition, hydrogen power, another important technical route in the direction of new energy, has also been valued by major car companies. Dongfeng Motor has built a "hydrogen ship" technology brands, covering 20-300kW, which can meet the needs of different passenger cars and commercial vehicles, and launched the first 80kW full-power fuel cell passenger car in China. The sales volume of Dongfeng hydrogen fuel commercial vehicles exceeded 3,000, ranking first in the industry.
Facing the second half of industry intelligence, Dongfeng Motor chose to relax and build the first new generation centralized SOA electronic and electrical architecture in China. The architecture can realize 1 central intelligent brain and 4 regional controllers, with global integration, both software and hardware, support L3+ level automatic driving, and build an integrated service ecosystem of "vehicle-road-cloud network".
In addition, Dongfeng Motor has achieved autonomous control in the fields of motor, electronic control and battery. By the end of this year, Dongfeng Motor will mass-produce high-performance silicon carbide (SiC) power semiconductor modules. In the next three years, Dongfeng will build 900,000 sets of electric drive assemblies, 6,543.8+0,000 sets of electronic controls, 6,543.8+0,000 sets of IGBT modules and 6,543.8+0,000 sets of fuel cell production capacity. In terms of production capacity and new technology, Dongfeng motor intends to comprehensively enhance its strength in the field of three power plants.
It is worth mentioning that Dongfeng Motor has also formed a pattern of luxury cars, high-end, mainstream and small new energy brands under the upsurge that more and more car companies have begun to incubate new brands. Among them, Dongfeng Shen Feng brand-new electrification series products will be released at the Shanghai Auto Show soon. In the second half of this year, Dongfeng Motor will also release a brand-new small electric brand.
In the next three years, 50 billion yuan will be invested to develop new energy sources.
For the future new energy planning, Dongfeng Motor said that in the next three years, it will invest 50 billion yuan to develop new energy undertakings, accelerate the construction of materials technology research institutes and software engineering research institutes, and promote the comprehensive industrialization of new energy powertrains, autonomous controllers and vehicle-level chips. At the same time, strengthen high-performance computing digital bases, digital intermediate platforms and digital cloud services to empower the whole region with science and technology.
At the same time, Dongfeng Motor will also promote the integration of existing platforms, continue to promote the iterative upgrade of centralized SOA electronic and electrical architecture, focus on building the next generation skateboard platform for passengers and businesses, speed up research and development, and launch more personalized and diversified models. 18 new energy passenger cars and 22 basic commercial vehicles will be launched to achieve full coverage of multi-scene products.
At this conference, Dongfeng Motor and its strategic partners reached three strategic cooperations to build a new ecology of smart travel in the fields of new energy and intelligence. ?
First, Dongfeng Motor cooperates with Hubei Mobile and China Mobile Zhixing in the fields of 5G technology vehicle networking industry application, information security, smart park, automation office, etc., to establish a super intelligent computing center, strengthen the research on big data application, and establish a joint innovation center based on 5G for 6 G.
2. Technical cooperation between Dongfeng Motor and Hefei University of Technology in the fields of lightweight, electrification, intelligence and networking of automobile products will jointly set up an automobile lightweight technology research center to strengthen technical research and cooperation with real vehicle applications in the fields of lightweight, electrification, intelligence and networking.
Third, Dongfeng Motor and ZTE will cooperate in the A 1000 basic platform operating system kernel development project to build an operating system platform for Dongfeng self-driving cars and jointly develop 4G and 5G communication chips, computing chips and intelligent cockpit chips.
Relying on the brand of independent innovation technology, Dongfeng Motor is taking the initiative of innovation and development in its own hands under the new development stage and competitive pattern.
This article comes from the author's car headline V, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.