Why is Tik Tok so popular? Zhihu and Tik Tok are so popular, first of all, because of their grasp of the cultural characteristics of the times, and secondly, because of the star-driven effect.
First, grasp the cultural characteristics of the times:
In this era full of work pressure, it is the easiest way for people to pick up their mobile phones and simply entertain themselves and relax.
Second, the star-driven effect:
He Jiong; Dilraba; Tang Yan; Michael Chen; Liu Haoran; Du Haitao and other stars have entered; The star effect naturally brings a lot of traffic.
Third, the degree of * * * and PK:
Tik Tok adopts dubbing recording method. In the same music, every user can use his imagination to record videos and watch other people's videos to make them interesting.
Fourth, establish a model of small love:
The amount of love determines the popularity and audience love, and also firmly grasps the publisher's heart from the heart. Many people will share it in social circles such as WeChat and Weibo for little love, with the aim of getting more little love;
Verb (abbreviation of verb) low threshold universal participation mode;
In Tik Tok, you can see videos of newborns and people in their eighties and nineties. In Tik Tok, there is no threshold, as long as you want to record;
Sixth, the platform is very important:
Tik Tok is a headline product today. Before Tik Tok, everyone's media brushed today's headlines. Now that there is a powerful drainage platform as the rear support, can Tik Tok not catch fire?
How did Tik Tok catch fire? Star effect.
Beginning in the middle and late March, Tik Tok suddenly came into users' sight, and many operators speculated that Tik Tok had either invested in advertising, done something, or pulled a red man to push it together. Yes, on March 13, Yun-peng Yue reposted a logo with Tik Tok APP on the bottom in Weibo. The index soared to more than 2,000 the next day, and gradually rose in the following months.
The vibrato video itself is full of entertainment and fun, which is in line with the young people's love for ghost and animal culture. After a bit of momentum in the back, many stars began to join in and experience this APP. For example, Tiger Hu used the new song "No Choice" as the background music in Tik Tok, and launched a music video challenge activity, which achieved good results. Even the former dancers in Tiger Hu took part in this challenge, and the video was well received for more than two weeks. Other stars include Christy Chung and Du Haitao, and now the short video team in Tik Tok is also the main driver of the star effect. Now users can see that some stars recommended by the homepage are playing Tik Tok's short videos as long as they open the APP, so the star effect has greatly helped Tik Tok in the cold start.
Content operation is the foundation.
In terms of content operation, the first point is the decentralized content recommendation and distribution, which mainly combines the algorithmic advantages of the parent company's headlines today. In other words, an ordinary person without any fans can get a lot of attention as long as he shoots well. Isn't this Tik Tok in today's headlines? So more and more ordinary young people are willing to play in this place and express themselves here.
Public relations spread just right.
Tik Tok's red burst can follow the trend, and it is also inseparable from the operation team's insight into the short video market and a good grasp of the operation rhythm, so it is no accident that the red burst occurred in May.
However, what we are most concerned about now is whether Tik Tok will pass away in a flash, because everyone says that this APP is actually a replica of the small card show, because Weibo relied on a rough promotion method at that time, and it was next to a big tree in Weibo, so this pure entertainment tool product suddenly rose, but it died in a fire. Will Tik Tok catch fire and die like Kaxiu? I'll talk about my opinion tomorrow! Stay tuned!