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Does the word ideal conflict with advertising?
There is no conflict. According to the New Advertising Law 20 1 5, which was implemented on September1:

The following are extreme terms:

National, world-class, cosmic, global, world-leading, China is the first, the most advanced, the best, the latest, the lowest, the highest, the largest, the most unique, the best, the most advanced in history, the latest in the world, the lowest price in the whole network, the latest invention, the latest science, the latest technology, the latest patent in the world, the most advanced processing technology, the top, the top, the top.

The lowest in the whole network, the lowest in the whole network, first, best, accurate, lowest, lowest, cheapest, ranked first, China first, most comfortable, most popular, best in quality, first in sales, lowest in history, maximum in degree, most advanced science, domestic products, filling domestic gaps, absolute, exclusive, first, gold medal, famous brand, excellent, first.

Cosmetic forbidden words:

Antibacterial, bacteriostatic, sterilization, antibacterial, anti-inflammatory, anti-inflammatory, blood circulation promoting, detoxification, antiallergic, desensitizing, freckle removing, scar removing, hair growth promoting, hair growth preventing, fat dissolving, liposuction, slimming, face-lifting and leg-lifting express or imply medical functions and functions.

Prescription, prescription, medicine, medicine, medical care, treatment, stretch marks, names of various skin diseases and other medical functions or the use of medical terms;

Absolute language such as special effect, full effect, powerful effect, miraculous effect, high efficiency, quick effect, miraculous effect, super strength, latest creation, latest invention, pure natural products and no side effects;

Food forbidden words:

Ancestral, inhibitory, elixir, immortal, secret recipe, powerful, special, all-effective, powerful, miraculous, efficient, quick-acting, miraculous, prescription, compound prescription, treatment, anti-inflammatory, anti-inflammatory, blood circulation promoting, blood stasis removing, cough relieving, detoxification, curative effect, prevention and treatment, cancer prevention, tumor, increase, intelligence improving, various diseases.

Exaggerate propaganda:

Anti-wrinkle, wrinkle removal, beauty care, whitening, moisturizing, skin care, female health care, health preservation, fitness, dehumidification and cold dispelling, pulse dredging, qi circulation, qi regulation, wind expelling, desensitization, antiallergic, adjuvant therapy, anticancer, reducing the incidence of heart disease, preventing cranial nerve aging, arthritis, gingival bleeding, arteriosclerosis and arrhythmia. Preventing and treating ankylosing spondylitis and chronic diseases, prolonging life, promoting blood circulation, strengthening heart, strengthening brain and improving intelligence, whitening and removing spots, removing chloasma and beauty beauty, improving dark yellow, and removing spots; Freckle removing, scar removing, radiation protection, radiation protection, slimming, body shaping, stovepipe, face slimming, belly slimming, fat burning, body shaping, waist slimming, stovepipe, abdomen slimming, waist slimming, stovepipe, fat slimming, body function regulating, and body slimming. Liposuction, fat dissolving, intelligence improving, brain strengthening, memory improving, intelligence quotient improving, body building strengthening, antibacterial and anti-inflammatory, antibacterial, virus inhibiting, cold preventing, flu preventing, anti-inflammatory, kidney tonifying, antivirus, immunity enhancing, immunity improving, immunity regulating, fatigue relieving and immunity eliminating. Supplementing energy, tonifying kidney, regulating endocrine, reducing blood fat, reducing blood fat, reducing hyperlipidemia, reducing total cholesterol, preventing three highs, preventing three highs, resisting oxidation, resisting aging, delaying aging and preventing aging.

Forbidden words for health care products:

Invalid refund, insurance of XX Insurance Company, safety, no toxic side effect, no dependence, secret recipe handed down from family, latest technology, highest science, most advanced preparation method, curative effect guarantee, unconfirmed "scientific or research findings", "experiment or data proof", treatment method, curative effect, course of treatment, symptoms and diseases.