When it comes to Haidilao, it is an out-and-out hot pot restaurant among online celebrities, and it is even frequently searched. However, Haidilao recently went on a hot search again, this time because it announced on its own initiative to close 300 poorly run stores before the end of this year. Everyone is curious, why did Haidilao close the store? What is the real reason for scale? In recent years, Haidilao, which is famous for its service, has accelerated its expansion and opened stores, mainly in second-tier cities and third-tier cities. Statistics show that in 20 19 and 2020, Haidilao opened 308 new stores and 544 new stores respectively. 202 1 299 new stores were opened in the first half of the year. By June 3 1, 202 1, the total number of stores in the world reached 1597.

After the rapid expansion, Haidilao will "slim down"! Haidilao announced that it would gradually close about 300 stores that failed to meet expectations before 202 1 12 3 1. Among them, some stores will temporarily rest and reopen at the right time, and the longest rest period will not exceed two years.

According to Haidilao's own analysis, the problem of closing stores is related to the rapid expansion policy formulated by the company on 20 19, and there are some problems such as wrong location of some stores, insufficient number of excellent store managers, too much trust in the assessment indicators linked to interests, and lagging corporate culture construction.

At the same time, the organizational structure reform of the company failed to meet the needs of the company's development, and managers at all levels appeared to be puzzled and exhausted. In fact, Haidilao's self-analysis is still relatively objective. It can find problems in time and dare to stop losses in time at the risk of being questioned, so it is still possible for enterprises to turn over.