As we all know, Tik Tok is not only an entertainment platform for teenagers with synchronized mouths, but also a social media platform that has been growing for three consecutive years. With monthly users exceeding 10 billion, it is now home to many kol, comedians, athletes, musicians, celebrities and brands. Anyone who has used Tik Tok and returned quickly after closing the application can confirm the participation ability of this application. The average user session time in Tik Tok is 10.85 minutes, which is a great reduction compared with other social media applications, which also proves that it is an attractive platform. Moreover, it is the top download application in 2022 and an ideal place for social media marketers! Case 1 GymsharkGymshark is a British fitness brand that sells clothes and accessories. With the marketing power of Red Man, it has developed rapidly on Instagram. However, their Tik Tok does not focus on promoting products, but provides entertainment by sharing funny fitness expressions, wrong exercise methods and related content. In this way, they successfully distinguish themselves from many fitness accounts that share educational content and exercise habits. Case 2: Ryanair: You may think that the content form of short video is of little significance to a low-cost airline because they can't rely on fancy "destination video" or crazy first-class experience. So what did they do to Tik Tok? They just use this platform to share Yan characters. In order to follow the trend, they make many interesting videos featuring airplanes, helping their audience to establish contact with their brands and giving priority to their brands. Case 3: LittleMoonsLittleMoons has a persistent fashion trend in Tik Tok, giving people the feeling that if you don't keep up with this trend, you will be out. This feeling forced everyone to go to the store to buy this kind of ice cream and try to punch in different flavors. It feels as if only in this way can we live up to the trend. Xiaoyueliang ice cream brand opened its official account in Tik Tok in August 2020, and so far it has 63,700 fans and 932,200 likes. Similar to Ryanair, they always keep up with the trend and like to add pop songs and various expression packs to their videos. Because it is an ice cream brand, it is particularly easy to attract the attention of fans in the food area. Their two best-performing videos have a total of 3.6 million views and 256,5438+09,000 likes. These two videos are similar, mainly some Ma Shu ice cream with brainwashing background music, or some ASMR videos of eating ice cream. In addition, the two themes #littlemoons created by Xiaoyue brand received 26.5 million views and #littlemoonsmochi received 23.9 million views. Case 4 Yahoo News Yahoo News sounds like a very chronological term, but in 20021year, it actually had 165438+ million fans in Tik Tok. This result may seem incredible, but it is not surprising that Yahoo News has achieved today. Because the Tik Tok platform itself has been committed to broadening the content boundaries, it is trying to add more serious or educational content, such as the # LearnOntiTok initiative advocated some time ago. These activities not only include education and popular science, but also incorporate Tik Tok's own interesting, eccentric and creative culture. Yahoo News produced their first video in Tik Tok on March 4th, 2020. Up to now, their accounts have received more than 53 million likes. Tik Tok's influence has increased exponentially in recent years, and these new changes brought by Tik Tok have opened countless new opportunities for various brands. Those hipsters who know how to operate and can see the trend clearly will always become dazzling new stars on social media, constantly creating one surprise after another.