Dry goods sharing! Five rules of logo design 1, easy to understand.
The best LOGO planning is generally easy to understand and may become a classic. The most classic deployment is to use a simple LOGO logo and company name.
Think about it, companies like Google and Apple try their best to adopt simple LOGO image planning to ensure that users all over the world can understand and remember it quickly. When users think of these companies, they can immediately think of the company logo, which is an unforgettable plan.
2. Clear planning objectives
The LOGO you plan should accurately and effectively represent its corresponding company or product. This is very important. Every sign should have a unique meaning.
When you plan LOGO, you should be clear about the significance of color and shape to products and the influence on users. The color matching and structure of many LOGO have different meanings under specific professional settings.
_3. Use color calmly
Color may be one of the most important elements in logo design. If you want to invent an attractive and lasting logo, you should not use too many fashion elements or colors. Of course, it is also good to choose a fashionable color and integrate it into the color scheme.
If your LOGO can be full-color or monochrome, then this scheme has a good effect on universality, otherwise, you need to spend more time polishing this LOGO.
Step 4 stay away from clip art
You have to realize the fact that not every LOGO can be as successful as Apple's clip art LOGO.
Every LOGO should be original, because it needs to tell users what company and product is on the back of this LOGO. The reason why you stay away from clip art is that this sign looks silly and amateur. It's hard to make people feel special. Therefore, it is necessary to be original if you want your own brand LOGO to stand out.
5. Add some sensitive elements.
A truly memorable LOGO may require repeated iterations to be accepted by users.
Taking DesignShack's LOGO planning as an example, green is one of the main colors of the whole website. On the white background, the dark gray DesignShackLOGO is very conspicuous and has outstanding readability when it appears on the web page.
In social media and other occasions, the size of the LOGO will be obviously constrained, and the LOGO will be reduced to a letter D. Combined with the main color of the website, the connection between the schemes is ensured and the requirements of sensitivity and naturalness are met.
About dry goods sharing! Five rules of logo design, the global Ivy Bian Xiao, are here to share with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
How can graphic designers quickly design qualified posters? 1, with clear purpose
According to different uses, determine some basic elements of posters, such as use, carrier, size, etc. This step should not go directly to form and expression. That's often not worth the loss, but I think a lot and find it doesn't meet the requirements. So this step must have a clear purpose. If you are not clear, be sure to ask.
2, determine the style
Choose different visual styles according to different purposes, uses and carriers. This step is only a rough thinking. Then browse a large number of cases. Choose a study plan for reference so that you can see the poster clearly.
3, determine the elements, layout, font, color
The reason why so many people often do poster exercises is that poster design is a very comprehensive plane display, which can be simple or complex. Any element can be made into a poster, such as fonts, and any improper use of any element will also destroy the created poster.
Layout: Universal Poster
Design layout
One principle of layout is simplicity, not too complicated to affect information transmission.
Font style: Font occupies an important position in the poster layout, which also accounts for a large proportion. The style of an inscription affects the style trend of the poster.
Color style: color is also a very important element, and color often reaches the viewer's eyes first. Color itself has color emotion. Yellow is lively and bright, blue is melancholy, and red stimulates violence. And different saturation of the same tone will also have different emotional nourishment. The establishment of color sense needs constant trial and experience, which is also related to the designer's personality.
4, access, proofing
A qualified designer will be responsible for his work to the end. Different poster carriers look really different.
Including the color knowledge and viewing angle of the printer. Only when your work is really finished and confirmed can you call it a day, so a good graphic designer has to consider many issues.
About how graphic designers can quickly design qualified posters, Ivy Bian Xiao is here to share with you. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.
The above is what Bian Xiao shared for everyone.
How can graphic designers quickly design qualified posters?
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