Jewelry Store syb Business Preparation Plan 1 I. Basic Information
1, company name: Gezidian
2. Industry type: retail
3. Organizational form: individual industrial and commercial households
Main business scope: major schools in Huaibei City.
4. Business premises: Huaibei Coal Normal School
Area: The floor area is about 150 square meters.
Reason for site selection: Because there is no lattice shop here or in Huaibei City, and the main consumers of this store are students and some young girls, Huaibei Coal Teachers College is a large-scale institution in this city with a large population flow and a very broad market prospect.
Second, the project overview
I am a junior college student. I am a nursing major, but I have been interested in management for a long time, although I am still a freshman. However, in the current social environment of financial crisis, it is not unusual for college students to start their own businesses. According to my experience, economic situation and understanding of today's society, I decided to open this lattice shop after careful consideration.
Third, business planning.
The main income depends on collecting rent, management fees and operating commodities.
First rent a storefront with an area of 180 square meters, then decorate the storefront and make a grid of about 30-35 on the wall. Then, the renter rents out the remaining squares to others. Tenants can be students or social workers. Tenants sell what they want to sell (such as cosmetics, handicrafts, ornaments, etc.) in the selected grid. But for those tenants who want to sell things but have no time to manage them, they can use computers to manage the grid in a unified way and charge management fees. At present, the rent and management fee are initially set at 1.5 yuan/day and 2 yuan/day respectively.
Fourth, market research.
There are many such lattice shops in universities and pedestrian streets in Wuhu, and the business is good. In Huaibei, I have also been to some jewelry stores and handicraft shops of this nature, but I found that their stores are incomplete in variety, expensive in price and narrow in consumption range.
Verb (abbreviation of verb) market prospect
Up to now, there is no lattice shop in Huaibei, and its consumers range from middle school students to adults and even the elderly. The goods operated by the lattice shop are not very expensive either. Nowadays, college students can generally afford it, and their business types are complete to meet the needs of different people. In the future, you can also open many branch schools in major schools in Huaibei and even Huaibei City. The market prospect is very impressive.
Jewellery syb business preparation plan 2 I. Summary
A gift development planning agency once conducted a survey of thousands of people in the gift market. A person gives gifts 267 times a year, and the least is twice, with an average of 3.9 times. Among the gifts, the most expensive 1288 yuan and the cheapest 1 1 yuan, with an average of 35.6 yuan. According to the above data, calculate the gift market: the national population is 65.438+0.3 billion? Give gifts 3.9 times a year? The gift amount per person is 35.6 yuan = the market capacity is 65.438+0.805 billion yuan. Emotion is a concept with universal significance, which includes affection, friendship and love. Emotion is everywhere, condensed in classmates, colleagues, comrades-in-arms, teachers and students, superiors and subordinates, parents, brothers, sisters, elders, juniors, confidants, lovers and lovers? In other relationships, the simplest, most direct and most effective way for people to express their feelings is to give gifts. Emotional gift industry is an attractive new industry. As a new economic growth point, developed countries have gradually matured, with various grades of specialty stores and scattered sales, and products of various levels and styles have fully met the growing market demand. In China, this industry is still in the initial stage of development. Its market potential is huge. Second, the company description
1. Company name: Xi Anxinrui Trading Co., Ltd.-x98 Arts and Crafts Professional Chain Store
2. Company tenet: Let happiness accompany and carry out parity to the end.
3. Company service: a gift, a heart, a blessing and a happiness.
4. Company form: joint-stock system
5. Company operation mode: independent chain operation.
Third, the company's business strategy
1, industry status
On the one hand, there are birthday gift shops and fashion jewelry chain stores specially set around birthday themes. What are the main ones at present? Guangzhou is colorful? Love oxygen, right? Happy 365? 、? In the mood for love? 、 ? 5 15 1? Seker? Ah-ah? Fashion youth? And so on. The mode of operation is franchising, and its price is higher, with an average profit rate of at least 50%, and some as high as 100% or even more than 200%. The management system is not perfect, and the development of franchisees is uneven, so there is no real scale benefit.
On the other hand, it is a traditional individual shop or couple shop. Although it has been operating for many years, it has no scale, no brand effect, low knowledge and credit, and unsatisfactory economic benefits. It should be just a means of making a living to support the family.
2. Market analysis
According to the survey, there are three kinds of gift-giving phenomena: first, it is very common for some enterprises to give their employees birthdays as an important means to improve the cohesion of enterprises; Second, some business people use birthday gifts as family chips and play family cards in their business dealings; Third, in school, giving students birthdays has become a trend. These three phenomena have led to the scope of gift-giving beyond the past simple affection, friendship and love, especially for students. There are more than 100 universities, private and other higher education institutions in Xi, with more than 100 students. This makes the gift market broader.
3. Business model
We will expand our strategy in the form of self-operated specialty store chain, focusing on opening specialty stores in the commercial street around the university, and making full use of local wholesalers to cooperate by installment delivery and installment settlement. Carry out brand promotion, strive to make the company's brand bigger and stronger within three years, and then quickly promote the company's snowball development.
4. Market strategy
Implement unified store, brand, image, purchase, price, service quality and management system for comprehensive and unified management. Create economies of scale.
Fourth, competition analysis.
1, competitors? Individual shops, couple shops. Their business philosophy is relatively backward, and their awareness of market economy and law is relatively weak. Therefore, the limitations of their management are relatively large, and the thinking of small farmers is more serious. Therefore, the quality of the goods they operate cannot be guaranteed, the purchase channels are limited, the varieties are single, and the service is poor. At the same time, the fashion novelty of goods is not strong, especially it can not attract the personalized needs of the younger generation. As a chain store, relying on strong financial strength and unified operation mode, we can ensure the quality of goods from the source of purchase, reduce the cost of goods from all aspects such as circulation, and face consumers with more favorable prices and better goods. At the same time, chain stores can carry out some promotional activities and advertise, while farm stores and mom-and-pop stores take care of each other and generally only stay in the traditional word of mouth. Moreover, because of their small storefront, they can't compete with it in several aspects, and the shopping environment is not ideal, so they can't provide consumers with better shopping enjoyment and freedom.
2. Competitors' birthday gift stores and fashion jewelry stores. It has certain standardization, scale and specialization, and the products are more fashionable and personalized. However, its price is high and its profit margin is large. Moreover, the strength of its affiliated companies varies greatly, and the management system is not perfect. In particular, some companies only pay attention to the development of the number of franchise stores and charge franchise fees. While ignoring the support of franchisees, follow-up services and regional protection. As a result, the management of franchise stores is chaotic, the development is uneven, it is difficult to unify, and they are fragmented, losing the advantages and scale benefits of franchise chains. As a professional chain store, there is no intermediate link between direct management and chain operation. We have more abundant product reserves, more professional management, more affordable prices and more humanized services. So as to meet people's personalized and fashionable gift-giving needs to the greatest extent and solve the practical difficulties of gift-giving and gift-giving. A gift, a heart, a blessing, a happiness, conveys the concept of happy consumption, leads the new trend of happy consumption, and is more competitive.
Key points of verb operation (abbreviation of verb)
1, employee requirements: a. Sales staff: honest and trustworthy, responsible, self-motivated, with strong reaction ability and professionalism;
B. Manager: You must be a shop assistant for six months before you can take up your post.
2. Staffing: one-star standard store manager 1 name, deputy store manager 1 name, and 2 shop assistants (50 square meters).
3. Salary system: establish a humanized salary system, dynamically distribute wages and bonuses, and employees can participate in dividends. Maximize the retention of talents;
4. The principle of employing people: give every employee full trust and opportunity, and do what he can.
5. Store area: one-star standard store 50- 100 square meters, Samsung image store 100-200 square meters, five-star flagship store 200 square meters;
6. Pricing principle: a. New products (special products) will be listed in the form of x9.8 yuan, such as 9.819.829.8;
B. Promotional products (unsalable products after one month) should be changed from 9.8 to 5, such as 5 1525.
C. Special price products (unsalable products after three months) are degraded for sale, such as 5 19.8 for 9.8 and 19.8 for 29.8.
7. Profit rate: a. Unique fashion goods (goods sold by non-local wholesalers) are 50%;
Jewellery syb business preparation plan 3 I. General situation of the enterprise
Main business scope: DIY creative gifts, small dolls, trinkets, wallets, exquisite notebooks and desktops.
Jewelry and other interesting, practical and innovative products can be used as holiday gifts.
□ manufacturing industry? Retail? Wholesale □ Service □ Agriculture
□ Emerging industries □ Traditional industries □ Others
Second, the personal situation of the author of the business plan
Previous relevant experience (including time):
Educational background and related courses (including time):
Third, the market evaluation
Description of target customer: 1. The initial target customers are women aged 0/5-25 in Jiangbei/KLOC, Huizhou, mainly
They are technical secondary school students and young white-collar workers.
2. Huizhou has a large number of retailers.
Market capacity or expected market share of the enterprise:
There are more than 300,000 people in Jiangbei, Huizhou, and there are many technical secondary schools (at least 6).
), the number of teachers and students is about 50 thousand. In addition, Citic City Times, Gemini International Business Building, Desai Building
The left and right sides of the municipal administrative center have mushroomed, with at least 80,000 office workers.
In fact, they are keen on shopping and tend to choose to shop in this area. So it is expected to open a store at the beginning.
It accounts for 3% of the local market.
Changing trend of market capacity:
With the accelerated growth of per capita GDP in Huizhou and the rapid growth of 10% year by year, the per capita housing in Huizhou is
The disposable income of the people is also rising steadily. As an administrative center and commercial center, Jiangbei will show great vitality.
Life and development potential, coupled with business promotion, the market capacity of our store will grow steadily.
Main advantages of competitors:
1. It has a long operation time and a certain number of old customers.
2. Choose a better location first.
3. Strong economic strength, large storefront, large scale and high mobility.
4. Start early and have experience.
5. Better management. Major disadvantages of competitors:
1. There are many styles and quantities in stock, and the style update is at a disadvantage.
2. Large scale, large investment and high risk.
3. I don't see the huge consumption potential of students, and I don't pay much attention to students' consumption psychology.
4. Management and sales focus on wholesale, not on retail.
There is no innovation in the style in the shop. The main advantages of this enterprise over its competitors:
1. Small storefront, reasonable layout, low cost and low risk.
2. Make full use of information resources and networks, grasp the latest trends of products, and constantly introduce novel and interesting gifts.
3. Pay attention to the consumption psychology and habits of college students and young white-collar workers.
4. Small purchase volume is conducive to product upgrading and capital turnover.
We won't ignore the retail profit because of the low retail profit, but we will manage with our heart and seize the heart of every customer. Compared with competitors, the main disadvantages of this enterprise are:
1. Lack of operating experience, not forming a stable logistics chain.
2. With less capital and small scale, the relative expenditure will be larger.
At the beginning, we need to spend more time on purchasing and marketing.
4. Small scale, short operation time and lack of appeal to customers.
5. The geographical location is relatively poor.
Fourth, the marketing plan
1. product
2. Price
Step 3: Location
(1) Location details:
(2) The main reason for choosing this address:? Jiangbei is the core area of Huizhou's traffic axis, and the traffic is extremely convenient, which is deeply appreciated.
City 1 hour living circle will further promote the development of Huizhou commercial market.
? Yiwu commodity giant in Jiangbei, with a total construction area of 6.5438+0.3 million square meters, Yiwu.
Our brand will have great influence. ? There are many universities and office buildings nearby, which have great consumption potential. ④ The rent is reasonable.
My home is nearby, which is convenient for management.
(3) Sales method (select one and type? ):
Will sell or provide products or services to: end consumers? Retailer □ wholesaler
(4) The reason for choosing this sales method: The operation mode of Yiwu in Jiangbei is mainly wholesale and retail. Therefore, making good use of Yiwu's brand and learning from the experience and business model of Yiwu merchants is conducive to the development and growth of our store.
Verb (abbreviation of verb) enterprise organizational structure enterprise will be registered as
? Individual industrial and commercial households □ Limited liability company
□ Sole proprietorship □ Others
□ Partnership enterprise
Name of the proposed enterprise: Xiaoping Gift Shop
Enterprise employees (please attach organization chart and employee job description):
Working monthly salary
Owner or manager: 65,438 yuan +0, 500 yuan (responsible for purchasing goods, bulk sales, capital flow control, etc. ).
Employee: A person's monthly salary.
(Responsible for spare parts sales and in-store basic management) Business licenses and permits required by enterprises with RMB 65,438+0,000:
Type estimated cost
Business license 50 yuan tax registration 50 yuan enterprise legal liability (insurance, tax payment):
Fixed tax for estimated expense type
Intransitive verb fixed assets
1. Tools and equipment
According to the forecast sales volume, assuming the production capacity reaches 100%, the enterprise needs to purchase the following equipment:
2. Transportation facilities
According to the needs of transportation and marketing activities, it is planned to purchase the following means of transportation:
3. Office furniture and equipment The office needs the following equipment:
4. Fixed assets and depreciation summary table
Seven, liquidity (month)
1. Raw materials and packaging
2. Other operating expenses (excluding depreciation expenses and loan interest)
Eight. Sales revenue forecast (1February) IX. Sales and cost planning