The native community group buying platform refers to the platform with community group buying as the initial entrepreneurial project, and many entrepreneurs have the working experience of Internet giants such as Tencent and Meituan. It is worth noting that in the process of statistics, we found that more and more traditional dealers in this area began to transform into community group buying. In the near future, community group buying e-commerce may also become a major direction for the transformation of traditional dealers.

2. Retail enterprise community group buying platform

It refers to the community group buying platform for retail enterprises with perfect warehouse allocation ability and commodity organization ability, such as Neighbourhood No.1 under Fresh Fruit 1, the small program of Qian Ayi's incubation, and Su Guo Optimization under Su Guo Convenience.

3. Fast-moving B2B community group buying platform

Refers to the community group buying platform hatched from B2B platform, and the person in charge is generally the owner of traditional retail stores, such as koala selection under New Gao Qiao, Huibu go under Shangzhong Huimin, and prosperity optimization under Furong Sheng Xing.

4. Platform Incubation Community Group Buying Platform

Refers to the community group buying platforms hatched by other enterprises (non-FMCG B2B and traditional retail enterprises), such as Daily Ceramics under Daily Youxian, Youjiapu under JD.COM, and community music under Global Catcher.

5, industrial chain service enterprises

Enterprises that provide SaaS software and warehousing services for community group buying platforms, such as direct warehouses that provide pre-warehousing services, red information that provides SaaS and software services, and group solitaire;

Note: Because some platforms not only belong to platform incubation, but also have other backgrounds and genes. For example, prosperity is preferably based on the Furong prosperity system, which has both fast-moving B2B genes and retail genes, and belongs to the enterprise internal incubation project. We only take the most obvious one for classification.

Based on the above correlation analysis, we made a comprehensive inventory of the community group buying platform. At present, the community group buying platform has shown a trend of regional development. According to the analysis of relevant industry people, "from the perspective of community group buying scenarios, the test is the ability to create explosions, maintain groups and supply chains. The scale effect of community buying is not as great as that of group buying in the past. There may be regional community buying companies, and holding a city can do well. "