Now Tik Tok has gourmet shopkeepers, and their live accounts all have the logo of punching in.

Live broadcast can directly present the whole process of events, making the authenticity of information sources more reliable. Especially some social hot events, because of the live broadcast, it is easier for the public to understand the whole process of the event. The immediacy of webcasting makes the content more real, and the information displayed can be seen and heard, so it is more in line with most people's psychological expectations than traditional text and picture information. In the Internet age, live broadcast, as the latest social mode in the micro-social era, is more ornamental, suitable for a wider range of people and suitable for all ages because it combines various forms of expression such as words, sounds and pictures. Therefore, it has greater advantages, wider scope and faster communication speed than traditional communication methods.