2022 College Students' Innovation and Entrepreneurship Plan Model 1
Taking the university campus as the core, aiming at the consumer groups of college students, a second-hand bookstore integrating selling books and renting and purchasing is set up. While meeting students' purchasing needs, it provides a convenient channel for their consumption behavior and a platform for readers to recommend their favorite books, textbooks and magazines, so that everyone can exchange information with each other and broaden their horizons to the maximum extent. At the same time, the bookstore is operated for the purpose of "serving college students and saving money for them", providing college students with appropriate part-time jobs for social practice, effectively reducing costs, improving the utilization rate of books, and operating and managing with a sincere attitude. In the later business expansion, we will actively seek partners and open chain stores in major campuses to achieve large-scale operation.
I. Business Overview
1. Best-selling books on the market (newly bought). This part includes all kinds of reference books, teaching materials, counseling books, magazines, newspapers, novels and so on. According to the sales of other bookstore-related goods in the market, make a ranking table by category and investigate the likes of schools around the store. According to customers with different tastes, the corresponding data are sorted out, and at the same time, two-way collection is carried out to accurately locate market demand.
Second-hand books are another source of income for bookstores. In order to save money for students, the idle second-hand books in students' hands pass the value evaluation and the old and new rate appraisal, and then pay a certain fee to buy bookstores for other students to rent. Among them, the sources of books are mainly concentrated in the book market, students' idle books, and waste collection stations (the source must consider the old and new rate of books, availability and other indicators) to save costs to the maximum extent.
3, online shop, build your own website, and promote our products more effectively.
4. Establish a membership system, implement preferential measures to purchase and rent books, and cultivate long-term customers.
5. Provide preferential business of group purchase, and book all kinds of teaching materials collectively.
6. Provide convenient and fast delivery service, and provide door-to-door delivery service within a certain range according to the addresses left by those customers who need online shopping and leasing.
Second, the business plan
1. First, market positioning, consumer demand, and college campus as the core and college students as the main market of bookstores. Mainly for university teachers, workers and other working-class people.
2. Distribute leaflets and organize relevant staff to concentrate on promoting the store.
3. Visual impact effect. On the day of our store's official opening, we can make an inkjet curtain of suitable size and post it outside the campus (preferably on campus) to summarize our special products and services.
4, free experience, expand publicity, all customers can borrow books for free three days before the bookstore opens, thus promoting our products.
5. Pre-development: It is expected that the first two years will be the embryonic growth period of the bookstore, and targeted commercial operations will be mainly carried out in the target market, and the way of "positional warfare" will be adopted to quickly recover the cost, win the good reputation of customers and reserve experience for future business development.
6. Medium-term development: Using the business income of the previous two years, we will gradually expand the storefront, provide better services, expand the bookstore to several special areas, and attach coffee bars and tea bars to the bookstore to provide elegant reading places for students who borrow books, thus improving the level of the bookstore.
7. In the later stage of development, rationally locate the second-hand book market, occupy the new market of campus bookstores in a certain range, establish their own brands, accumulate intangible assets, attract investors, and expand by joining chains.
Third, the sales plan
1. Pricing of book sales: bestsellers are sold at a fixed price; Second-hand books are sold at an appraised price.
2. Pricing of borrowing books: magazines and comics are charged with 10 yuan deposit, and large books are charged with 15 yuan deposit. The charge is 1 yuan for the first three days, and 50 points will be added for each book after three days. The time limit is 1 month, and the number is two.
3. Membership business: You can get a membership card when you shop in 50 yuan. Every full 50 yuan earns 1 point, if it is less than 10 yuan, every full1point can get goods with any value in the store 10 yuan, and every full 20 points can get goods with 20 yuan value, and so on. Members who earn 50 points belong to silver card members, and members who earn 100 points belong to gold card members.
2022 Model of College Students' Innovation and Entrepreneurship Plan II
I. Theme: University Student Forum
Second, the background and significance of the activity: As the pillars of society, college students shoulder the great mission of building socialism. As college students, we need to pay more attention to the current social hot issues. Actively participate in the discussion of social hot issues, so as to keep in close contact with the society and not be divorced from it. Understand the society, broaden your horizons, establish a correct world outlook, outlook on life and values, combine your own development with the destiny of the motherland, build a well-off society in an all-round way, and realize the great rejuvenation of the Chinese nation. Carry out social hot issues, so that students can deepen their understanding of society while discussing social hot issues, enhance social morality, and improve their ability to discover, analyze, understand and communicate. Through weekly discussion, members of the department can also accumulate rich experience in activity planning and implementation, enrich university life, recognize their social roles and status, directly or indirectly influence students around them, improve our students' consciousness of caring about society, further influence our students' mental outlook, and make them closer to reality, society and humanistic feelings. At the same time, we will enhance the team spirit and team consciousness of team members, gather strength, and work together with Qi Xin to push the work of the department to a new height.
Third, the purpose of the activity: the socialization of college students is a process for college students to go to society. As a college student,
We should take part in more social activities and establish a correct outlook on life and values. Strengthen their own quality, strengthen their understanding of the social melting pot and integrate into the social melting pot as soon as possible. Only in this way can we avoid detours in our later life and learn more about some hot social issues, which will help college students to better integrate into the melting pot of society after leaving society. This can exercise our comprehensive ability, adapt to this society quickly, strengthen our communication ability and exercise our courage, which is very helpful to us.
Fourth, the venue: the order of education is uncertain.
Verb (abbreviation of verb) Activity time: _ _ _ _ _ _ _
Participants: counselors, secretary of the Youth League Committee, all members of the Student Union and freshmen.
Seven. Activity promotion: The President of the Student Union will hold a ministerial meeting in advance to make arrangements for the related work of the conference. the same
At that time, the ministers held an intra-ministerial meeting in time to lead the officials of various ministries to do all the things in the forum.
Close the preparations. At the same time, determine the forum spokesperson.
2022 Model of College Students' Innovation and Entrepreneurship Plan 3
I. Introduction of the Project
Background: At present, with the rapid economic development and the improvement of living standards in China, people have a strong interest in delicious bread. Bakeries have blossomed all over the country, and many chain brands have appeared in the bakery field. Although the competition is fierce, ordinary bakeries still have many weaknesses and defects, which gives us the opportunity to occupy the market.
Prospect: Although there are many bakeries around the world, compared with developed countries, we still have a long way to go, and there is still room for long-term sustained growth in the baking market. Moreover, the customer base of bread is almost suitable for all ages, which is deeply loved by everyone and has a huge market.
Second, the project purpose
Our goal is to open a flagship store first, based on the local market, and constantly improve according to customers' needs and opinions, then gradually develop direct stores locally, and finally set up a company to open the bakery to the whole country or even the whole world in the form of direct sales and franchise chains, so as to establish our own local bakery brand in China.
Third, the main products
We mainly deal in bread, desserts, cakes, exquisite drinks and so on. On this basis, we will cooperate with scientific research institutions and schools to develop new healthy and delicious foods suitable for ordinary people according to local special foods and specialties.
Fourth, the service plan
1, safety, safety is the most relevant topic in the food field, so we will definitely use the safest and healthier ingredients.
2. Convenient. We should improve our services and processes according to customers' needs, and strive to make as many customers feel convenient as possible.
3, respect, respect for customers, no matter who, let customers feel our attention to them and enhance trust.
4. Innovation. Today, people's tastes and requirements are getting higher and higher. Failure to innovate means being eliminated by the market, so we jointly develop new products and tastes with scientific research institutions to meet customer requirements.
Analysis of verb (Verb's abbreviation) Competition
(a) There is a shortage of bakeries in the market at present:
1. Except for some big-name bakeries, most other small bakeries are not clean and hygienic. Many breads are placed directly in the open air, and the walls and floors in the store are not very clean, which is easy for customers to resent.
2. The safety of ingredients is difficult to guarantee. Most bakeries do not have their own raw material bases and reliable suppliers, so the safety of raw materials is difficult to guarantee.
3. The products are single in variety and monotonous in taste.
4. Insufficient advertising and low customer awareness.
5. Lack of DIY products and low customer participation make it difficult to adapt to the hot DIY market.
6. Lack of special products.
(2) Our advantages:
1, warm and atmospheric storefront decoration, bright and clean windows, making customers feel natural and warm, and the walls are all wallpaper and DIY stickers, which are clean and interesting. Whether it is decoration or service, customers can feel at home.
2. Next year, we plan to cooperate with other companies to establish our own more important raw material base to ensure the safety and channel supply of ingredients.
3. Cooperate with scientific research institutions and many units to develop different single products with various tastes to meet the needs of different customers and launch their own unique flagship products.
4. Cooperate with various local organizations and units to carry out DIY activities, so that customers can do it themselves and participate in the process of making bread and snacks, which not only publicizes themselves, but also makes customers feel happy and improves brand awareness.
At present, the market is far from saturated. In view of the weak competitors in the market, our participation will accelerate the market reshuffle and improve the overall level of the industry, and the market prospect is very broad.
Six, marketing strategy
1. Price strategy: calculate the product cost and make reasonable pricing.
2. Product strategy: according to the needs of different consumers, develop low-fat bread, nutritious bread, low-sugar bread and other products to meet the needs of different tastes and groups of consumers.
3. Packaging strategy: give priority to fresh style and give buyers a good buying experience.
4. Promotion strategy: Carry out promotional activities such as festivals and celebrations to improve the visibility and reputation of the store.
5. Takeaway strategy: free delivery within 3 kilometers, and cooperation with units or organizations to develop franchise stores.
6. Membership strategy: open the membership card system, and members will get discounts. Giving members a little discount will make customers feel sweet, increase the purchase rate and increase brand awareness.
Seven, investment and income analysis
Capital demand: the capital is calculated by single store.
1. Store rent: 30,000/year (30 square meters).
2. Decoration: 1 0,000 yuan.
3. Equipment: 20,000.
4. License: around 2000.
5. Salary: 1 store manager, with an annual salary of 30,000 yuan; 3 Shop assistants * * * 60,000 per year, totaling 90,000/year.
Decoration and equipment are one-time investments, so they are not included in the annual cost. It is roughly estimated that the annual fixed cost is about 6.5438+0.2 million.
(1) Revenue analysis: According to the current sales volume of the flagship store, the average daily sales volume is about 1000, the monthly sales volume is 30,000, and the annual sales volume is 360,000.
(2) Benefit analysis: the income of 360,000 yuan is deducted from the fixed cost of 6,543,800 yuan+200,000 yuan, and the annual net income is 240,000 yuan. Because the profit rate of the bread industry is relatively high, after deducting the raw material cost of bread, the annual profit of a single store can basically exceed 6,543,800 yuan.
Eight. Risks and preventive measures
(1) Risk:
1, competitors have been operating for many years and have certain fixed consumer groups.
2. Cake and other products are high in calories, which conflicts with women's aesthetic concept of losing weight.
Although the development of economy makes people have a greater demand for bread, other foods are also developing and there are more popular choices.
4. The new store has just opened, and its brand awareness is not high.
(2) Preventive measures:
1. In view of the problems of competitors, I believe our store will win the favor of consumers with reasonable prices and better services, and with the support of our activities, it will be enough to win more customers' patronage.
2. For female beauty lovers, we have developed low-fat bread and other products; For healthy customers, we have developed nutritious bread; For the elderly, we have developed low-sugar bread. For different customer groups, we have developed and launched many single products to meet the needs of different consumers as much as possible.
Although people have more and more choices to buy food, the importance of bread remains undiminished. We have developed functional foods such as breakfast bread and afternoon tea, so that our bread and dessert can enter people's daily life as much as possible and become an indispensable part of people.
4. We have prepared many activities for the opening of the new store: for example, DIY cake contest; DIY chocolate puzzle; New store opening promotions, etc. I believe that with the increase of activities and the opening of other branches, our brand influence will continue to increase.
2022 Model of College Students' Innovation and Entrepreneurship Plan 4
I. Executive summary
1. 1 company purpose
Relax in leisure, forget your troubles and enjoy a happy life;
Adjust the mentality in leisure, feel the true feelings and realize the true meaning of life.
1.2 Company Profile
Leisure House Co., Ltd. is a proposed comprehensive service company integrating catering, leisure and entertainment. The company will provide a series of healthy and fashionable drinks and foods, hold various interesting activities at the same time, help customers to relieve stress and relax, and conduct face-to-face communication at the same time, make up for the lack of being far away from the real society caused by the excessive dependence of contemporary young people on online social ways, and improve people's language expression ability and interpersonal communication level. Whether customers are "optimists" or "serious", whether they like to blend in with the lively crowd or sit in a quiet corner, they can find their own happiness! We hope that the leisure residence will become a gathering place for young people to get rid of fatigue and relax after work and study.
1.3 site and facilities
The company attaches great importance to the choice of stores. When choosing a store location, we mainly consider the following questions:
1, traffic problem: the traffic must not be too remote and convenient, and there must be convenient parking spaces near the store.
2. Environmental problems: the surrounding environment should not be too noisy, the streets should be clean and sanitary, and the environment should be beautiful.
3, according to their own positioning of the target customer groups, to the principle of proximity to choose.
The company is headquartered near Xuyi Pedestrian Street, with branches near wuzhou international Square and Olympic Sports Center.
1.4 products and services
1.4. 1 diversified catering
Provide all kinds of distinctive and fashionable foods and drinks. These include all kinds of representative special foods and drinks in Xuyi local, domestic and foreign countries. At the same time, provide appointment service for members.
1.4.2 DIY service
Provide DIY service, customers can choose their own materials and make their own drinks and foods, such as fruits, salads, cakes, chocolates, etc. Or make your own trinkets. The trinkets made by customers can be sold in our store. Members can reserve raw materials for making food, drinks and trinkets.
1.4.3 call service
Hire a professional psychological counselor to carry out various
This kind of heart-to-heart talk activity allows customers to fully talk about their true feelings in an elegant and quiet atmosphere, relieve psychological pressure, adjust their psychological state, and make customers face work and study easily.
1.4.4 Music Space
Provide all kinds of music equipment, build a performance stage, and give customers an opportunity to show their talents. If customers are willing to form their own bands, our company will provide free equipment, but only within the scope of our business premises.
1.4.5 Mini Bookstore
While enjoying leisure time, provide some leisure books for customers, so that customers can listen to beautiful and comfortable music, drink delicious drinks and completely relax. At the same time, it also provides a platform for customers to show their works to everyone. Excellent works, approved by voting, the company will give certain material rewards.
1.4.6 Desktop Games
By providing customers with desktop games, on the one hand, the company can entertain and train people's thinking, memory, association and judgment ability by playing games, on the other hand, it can also give customers certain material rewards according to the results of the games.
2022 Model of College Students' Innovation and Entrepreneurship Plan 5
500 thousand's initial capital. How to allocate should be the most important. 500,000 yuan is invested in only one entrepreneurial project, which can be said to be abundant in funds and can be operated flexibly. But there are some risks, which can be said to be a foolish and ignorant practice. It's like putting a pot of eggs in a basket. If something goes wrong, it will be the result of all the fragments. Therefore, I think it is the first task of starting a business to properly divide this fund.
A 300,000 yuan is used to invest in vegetarian catering projects (described later).
B. 65438+ 10,000 as a liquidity machine and its unexpected funds.
C.60,000 yuan is used for financial investment, stock trading, term loans, etc.
D.40 thousand is used for daily needs.
Vegetarian catering project
First of all, put forward the idea of vegetarian catering project.
Many people know that the climate caused by global warming will directly affect the ecological balance of the earth. However, few people know that meat, an indispensable food on human table, will also seriously damage the earth's environment. Mainly in the development of meat industry. Up to now, human animal husbandry has a history of 10 thousand years, but it is only in the last 50 years that people raise livestock on such a large scale. Today, the number of livestock in the world is four times that of 20 years ago. In order to feed them, many tropical rainforests are cut down for pasture. This makes the rich animal and plant species living in the rainforest disappear, which makes the global environmental damage more serious.
Pay attention to climate change, save energy and reduce emissions from me, so the idea of opening a vegetarian restaurant came into being.
Second, the market analysis
1. source: students, Ms. Amy, slimming family, healthy eating family.
2. Competitors: There are basically no competitors, so we should provide them with special services.
Third, the detailed planning of vegetarian restaurants.
1. Restaurant belongs to catering service industry and is a sole proprietorship enterprise.
2. Food types. Mainly healthy vegetables and fruits and some by-products, such as tofu and soybeans. It also provides vegetarian products mainly based on beans, which are characterized by: layman looks like meat and tastes like meat, especially suitable for friends who love meat.
3. Consumer groups are divided into three grades: low, medium and high, with different prices. Let the market group be wider.
4. Provide nutritious dishes such as business packages and economic packages for lunch and dinner, and provide room service.
Be ready to develop new products at any time to meet the changing market demand.
Fourth, the marketing methods of vegetarian restaurants
1. Promote membership. On the one hand, collect customer information. On the one hand, attracting repeat customers did not pave the way for the later marketing plan.
2. Vegetarian catering will inevitably attract the favor of beauty lovers and slimming people. Regularly hold slimming knowledge propaganda (stick small knowledge stickers or A-frame posters in the store). The slimming contest attracts slimming people (members) to participate, and the prizes can be provided with in-store coupons.
3. Accumulate a certain amount of money every month, participate in the membership lottery, and get what reward for the first place in consumption.
4. Establish an online Taobao shop on the basis of a physical store. Selling vegetarian products in online platform stores. Improve visibility and certain sales.
Mainly engaged in vegetarian catering projects with a capital of 300,000 yuan. And earn extra money with 60 thousand financial investment. The working capital of 65,438+10,000 yuan has made the implementation of vegetarian catering projects smoother. The living demand of 40,000 yuan has freed me from the shackles of daily life and I can concentrate on vegetarian catering projects. The initial capital is 500,000 yuan, which is roughly allocated according to this.
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