But in fact, there are many "traps" behind these slogans. Here are four common exaggerated slogans for your interpretation.

First, natural plant ingredients soothe the skin.

Are some plant ingredients really effective in soothing the skin? Such as green tea, chamomile, licorice root, burdock extract, etc. However, not all natural plant ingredients have soothing effects. Some plant ingredients can irritate the skin and clog pores, such as lemon and strawberry extracts. Many cosmetic advertisements claim to soothe the skin. Do you need detailed consultation before use? Or ask for information.

Second, the mask contains a whole bottle of essence.

"Contains a whole bottle of essence" is a common advertising slogan of facial mask? But is this really the case? Liquid in the mask? Except mask material and cutting area? The texture of liquid is also an important reference standard. Can't you judge the quality of the mask only by the liquid content? The liquid in the mask is sticky? But doesn't that mean it must be the "essence"? To a large extent, it is only to prevent liquid from dripping during use.

Third, the oil-free formula must be refreshing.

Many products use oil-free formula as a promotional selling point? Especially acne products and isolation protection products? Can this capture the psychology of consumers? Let everyone think that a clear texture can soothe and soothe the skin? It won't feel sticky. Really? Oil-free does not mean refreshing? Even the macromolecular hyaluronic acid will still have a sticky feeling during use. And containing some essential lipids is not necessarily refreshing? On the contrary, it can give better protection to the skin.

Fourth, no alcohol and no stimulation.

This kind of advertising language is common in cosmetics advertisements? Complain bitterly about the harm of alcohol to the skin when promoting products. Really? Alcohol is added to the make-up water, because when some ingredients are insoluble in water and oil, they must use ethanol as a solvent. And alcohol-free products may have a thicker texture? It gives people a sticky feeling.