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What does Yan Xixiu mean?
Yan Xixiu is an independent beauty exhibition in Korea, which aims to show the latest and most fashionable beauty technologies, products and techniques. Yan Xixiu is jointly organized by Beauty Industry, one of the largest publishers in Korea's beauty industry, and Korea Exhibition Service Development Association, with an exhibition area of nearly 5,000 square meters, providing visitors with various beauty products and services such as personal maintenance, skin care, makeup and slimming. Yan Xixiu not only gathered many internationally renowned brands, but also provided important opportunities for Korean innovative beauty brands to display and promote.

Visiting Yan Xixiu made people realize the constant innovation and development of Korean cosmetics industry. In this exhibition, we can get a glimpse of the latest beauty technology and all-round beauty projects from skin care and makeup to slimming and fat reduction. Visitors can also buy their favorite products at various booths, or participate in small lectures and experience stores through DIY. In Yan Xixiu, you can see the broad prospects and innovative attitude of the Korean beauty industry.

Yan Xixiu's success reflects people's constant pursuit of beauty care and constant concern for the industry. With the increasing demand for health and beauty care in recent years, Yan Xixiu will be more diversified and innovative in the future. With the continuous progress of science and technology, new beauty concepts and technologies will emerge constantly, bringing people more choices and opportunities. We expect Yan Xixiu to become not only a grand event to show the latest trends in the beauty industry, but also an important platform to promote international beauty exchanges and cooperation.